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Prolam Y&R Santiago


Air Conditioners

Air Conditioners

A large-scale billboard showing refugees fleeing from a flood in Asia, with dozens of air conditioners popping out from a refurbished building in downtown Santiago, Chile, was produced by the Columbia Sportswear Company to raise conscience regarding global warming.

The line: El aire que enfria tu hogar, calienta el mundo (The air that cools your home, heats up the world), was used to help convey that climate change is also due to the excess of carbon dioxide in the air.