|Now that just about everything carries a URL and can point to a response from the blogosphere, it seems every campaign can claim to be Direct these days.
So to help us judge the WPPED Cream Direct category, we need a definition of what we look for in Direct. Here it is:
Our aim is to recognize and celebrate the very best ideas that address a discrete audience and inspire a measurable action.
All submissions need to be sent in a common format. Click here to download form.
Deadline: July 1, 2016
Queries to: Benita Goder-Dent, Awards Manager, OgilvyOne Worldwide - firstname.lastname@example.org