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WPPED Cream 2016


Now that just about everything carries a URL and can point to a response from the blogosphere, it seems every campaign can claim to be Direct these days.

So to help us judge the WPPED Cream Direct category, we need a definition of what we look for in Direct. Here it is:

Our aim is to recognize and celebrate the very best ideas that address a discrete audience and inspire a measurable action.

All submissions need to be sent in a common format. Click here to download form.

  Deadline: July 1, 2016

Queries to: Benita Goder-Dent, Awards Manager, OgilvyOne Worldwide -

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