Run for Your Balls

By Ogilvy, Bogotá, Colombia

For Sociedad Colombiana de Urología

Highly Commended in category Health & Wellness

In subcategory Non-Profit-Digital

Project Description
Testicular cancer is the most common type of cancer to affect men between the ages of 15 - 35. Contrary to what people think, this is a young person´s disease. Also, the awareness about this problem in the younger population is very low and visiting the urologist and practicing self-examinations are mostly associated with older men.
Agency Solution
We created Run For Your Balls (#CorrePorTusBolas), a social media running movement that encourages young men to fight this disease by running and posting their tracks with a penis shape and the hashtag #CorrePorTusBolas.

Every km. of a route shared became a donation by our sponsor (Banco Popular) to the Colombian Urology Society. (1km = $1000 Colombian Pesos)
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