One Book For Peace

By Y&R , Dubai, UAE

For Interreligious Council in Bosnia and Herzegovina

Highly Commended in category Design & Branding

In subcategory Identity and Branding - Books

Project Description
Religious differences are still at the root of many conflicts around the world. Due to lack of understanding of other religions, people create opinions leading to communal hatred and violence. The Interreligious Council in Bosnia and Herzegovina wanted to tackle prejudice and raise awareness of the importance of inter-religious dialogue. The objective was to bring Christians and Muslims closer, starting a positive conversation.
The ONE Book puts the teachings of the Bible and the Quran next to each other to demonstrate how similar they are. Verses from each were printed side by side and focused on ten topics to show how much the teachings are alike - One God, Peace, Justice, Love, Family Relatives and Neighbours, Sanctity of Life, Compassion, Forgiveness, Helping Others and Hope. Each chapter has ten verses, and each verse gives the layman a clear understanding of both religions. That’s how we began the conversation about how there’s so much more that unites us than sets us apart.
Agency Solution
To retain the holiness of the Holy Bible and the Quran, the book was designed simply and minimalistically. Graphic icons for each religion also come together to form our logo. The typography used for chapter verses was designed to signify ‘Words of God’. The verses were placed side by side, making it clear how similar they are. Once unfolded, the sleeve of the book becomes a poster that summarized the chapters from the Bible and the Quran.
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