Kiwi Portraits Completed

By Ogilvy, Chicago, USA

For SC Johnson Brand Kiwi Quality Shoe Care

Winner in category Advertising

In subcategory Print

WPPED Cream
WPPED Cream
WPPED Cream
WPPED Cream
WPPED Cream
WPPED Cream
WPPED Cream
WPPED Cream
Project Description
The most famous portraits ever painted have one thing in common: they only show iconic, inspiring people from the waist up. At KIWI® we have a different idea of greatness; we believe it starts from the ground up. That's why we decided to create the ‘missing’ bottom halves of 10 masterpiece portraits. Shoes became the main characters of the newly painted bottoms. The whole experience aimed to convey the message that KIWI®, the world’s number one shoe care brand, is fully committed to providing products of the highest quality.
Agency Solution
For our exhibition we chose 10 of the most iconic half-length portraits ever painted and we created their bottom halves. The new pieces of art were made by matching both style and brush stroke technique of the upper half. The exhibition took place in one of the most exclusive art galleries in Chicago. We crafted a unique branded experience that revealed to the world what was missing from these world-famous masterpieces.
Please rotate your device
to portrait orientation