Cadbury Pre Joy

By Ogilvy, Johannesburg, South Africa

For Mondelez International Brand Cadbury

Winner in category Advertising

In subcategory Film

Project Description
For the last 20 years, Cadbury has stood for all things joyful, but how do we repeat this success with a YouTube generation?
Agency Solution
We selected some of the most popular YouTube clips and created pre-rolls showing what really sparked these joyful moments. Each 5 second pre-roll execution was crafted to look identical to the video it preceded: from wardrobe, to framing to resolution.
Successfully targeting moments of joy to a mass audience and making YouTube an even more joyful place to be.
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