WPPED Cream 2014

Intro

Judges

Awards

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Introduction

In the course of a year, on behalf of their clients, WPP companies make tens of thousands of artefacts. No two are the same. Each one is hand-crafted to its own specific brief. Each one is designed not only to inform and persuade – but to do so with style. Their combined achievement has seen WPP, for the fourth consecutive year, declared Holding Company of the Year at the Cannes Lions International Festival of Creativity.

But because these remarkable works emanate from 3,000 different offices, dispersed as they are over 110 different countries, it’s very easy for their collective achievement to go under-recognised.

So here, gathered together, are 250 pieces of outstanding work, judged by our own professionals to be the best of the best from the last twelve months. They speak far more eloquently of the talent that exists in WPP companies than any words or set of numbers.

I’m intensely proud of it all and of those who created it. They have my respect and my gratitude.

Public Relations Public Relations


As the media and communications landscape continues to change with increasing speed, the public relations and public affairs fields are demanding greater capabilities and sophistication at every turn. The old lines between marketing and communications continue to blur, and our clients increasingly expect us to bring new levels of creativity and innovation to our work. This is an exciting time to be in our sector, and this year’s entries for the WPPED Cream Awards demonstrate the wonderful ways our WPP firms are taking hold of these new opportunities.

With all these changes in mind, we expanded the categories for the public relations and public affairs awards this year. In addition to the B2B, Consumer, and Corporate and Public Affairs categories, we added Content Development, Crisis and Digital/Social. With my fellow judges, Chris Graves of Ogilvy Public Relations, Donna Imperato of Cohn & Wolfe and Richard Millar of Hill+Knowlton Strategies, I was inspired by the great work represented in the nearly 70 entries we received.

After careful consideration, I am happy to announce that the 2014 PR Crème de la Crème award goes to VML. Working on behalf of MINDDRIVE, a Kansas City-based program aimed at educating at-risk young people, VML developed an approach to measure social media engagement with MINDDRIVE’s campaign and to convert that interaction into watts that powered an electric car. As the public engaged with the program’s content through social media (such as Facebook and Twitter), the power was released to the vehicle, providing what VML called “social fuel.” MINDDRIVE students set out in the vehicle for Washington, D.C. to brief government officials on education issues and raise their organization’s profile. With VML’s support, MINDDRIVE built significant awareness, which drove social media engagement that generated enough “social fuel” to make it to Washington – in fact, there would have been enough “social fuel” to drive to the Arctic Circle and back. Most important, the tremendous coverage of the project helped MINDDRIVE achieve its goal of winning philanthropic support that enabled it to expand to several other cities.

On behalf of my fellow judges, congratulations to all of our winners, and thanks to our WPP colleagues who submitted such impressive work.  

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Public Relations Public Relations


As the media and communications landscape continues to change with increasing speed, the public relations and public affairs fields are demanding greater capabilities and sophistication at every turn. The old lines between marketing and communications continue to blur, and our clients increasingly expect us to bring new levels of creativity and innovation to our work. This is an exciting time to be in our sector, and this year’s entries for the WPPED Cream Awards demonstrate the wonderful ways our WPP firms are taking hold of these new opportunities.

With all these changes in mind, we expanded the categories for the public relations and public affairs awards this year. In addition to the B2B, Consumer, and Corporate and Public Affairs categories, we added Content Development, Crisis and Digital/Social. With my fellow judges, Chris Graves of Ogilvy Public Relations, Donna Imperato of Cohn & Wolfe and Richard Millar of Hill+Knowlton Strategies, I was inspired by the great work represented in the nearly 70 entries we received.

After careful consideration, I am happy to announce that the 2014 PR Crème de la Crème award goes to VML. Working on behalf of MINDDRIVE, a Kansas City-based program aimed at educating at-risk young people, VML developed an approach to measure social media engagement with MINDDRIVE’s campaign and to convert that interaction into watts that powered an electric car. As the public engaged with the program’s content through social media (such as Facebook and Twitter), the power was released to the vehicle, providing what VML called “social fuel.” MINDDRIVE students set out in the vehicle for Washington, D.C. to brief government officials on education issues and raise their organization’s profile. With VML’s support, MINDDRIVE built significant awareness, which drove social media engagement that generated enough “social fuel” to make it to Washington – in fact, there would have been enough “social fuel” to drive to the Arctic Circle and back. Most important, the tremendous coverage of the project helped MINDDRIVE achieve its goal of winning philanthropic support that enabled it to expand to several other cities.

On behalf of my fellow judges, congratulations to all of our winners, and thanks to our WPP colleagues who submitted such impressive work.