WPPED Cream 2014

Intro

Judges

Awards

About

Search

Scroll to skip

Introduction

In the course of a year, on behalf of their clients, WPP companies make tens of thousands of artefacts. No two are the same. Each one is hand-crafted to its own specific brief. Each one is designed not only to inform and persuade – but to do so with style. Their combined achievement has seen WPP, for the fourth consecutive year, declared Holding Company of the Year at the Cannes Lions International Festival of Creativity.

But because these remarkable works emanate from 3,000 different offices, dispersed as they are over 110 different countries, it’s very easy for their collective achievement to go under-recognised.

So here, gathered together, are 250 pieces of outstanding work, judged by our own professionals to be the best of the best from the last twelve months. They speak far more eloquently of the talent that exists in WPP companies than any words or set of numbers.

I’m intensely proud of it all and of those who created it. They have my respect and my gratitude.

Media Media


I love these awards. Judging with my colleagues Nick Vale (Maxus), Pele Cortizo-Burgess (MEC), Tim Elton (Mindshare) and Andy Walsh (MediaCom) is like unwrapping birthday presents:  fun, surprising, sometimes even moving.

As well as being intelligent and ambitious the work this year was particularly diverse: in terms of culture, categories and ideas.

Smart thinking that leverages culture was the key feature of both the Mindshare/Sunsilk work, challenging category conventions to engage Muslim women in Malaysia and in Ogilvy’s ‘Hairfest’ campaign where the Mexican Heavy Metal community was mobilised to help kids with cancer.

Overall, this is one of the most globally diverse group of entries that we have seen; with winners coming from every region.

This year’s Crème de la Crème, ‘The Power of 49’ was a crystallisation of all of the above. A big idea, rooted in contemporary Indian cultural issues, Maxus and Tata Tea have created a piece of work that has had a major impact on the empowerment of women and their participation in the political process (as well as growing the brand). The fact that it achieved this with a combination of audacious thinking, coupled with rigorous, detailed execution makes it a very worthy winner.

Bummer, we couldn’t find what you’re looking for. Click on a different category, we’re almost sure you’ll get there. Until then, try one of these:

load more

Media Media


I love these awards. Judging with my colleagues Nick Vale (Maxus), Pele Cortizo-Burgess (MEC), Tim Elton (Mindshare) and Andy Walsh (MediaCom) is like unwrapping birthday presents:  fun, surprising, sometimes even moving.

As well as being intelligent and ambitious the work this year was particularly diverse: in terms of culture, categories and ideas.

Smart thinking that leverages culture was the key feature of both the Mindshare/Sunsilk work, challenging category conventions to engage Muslim women in Malaysia and in Ogilvy’s ‘Hairfest’ campaign where the Mexican Heavy Metal community was mobilised to help kids with cancer.

Overall, this is one of the most globally diverse group of entries that we have seen; with winners coming from every region.

This year’s Crème de la Crème, ‘The Power of 49’ was a crystallisation of all of the above. A big idea, rooted in contemporary Indian cultural issues, Maxus and Tata Tea have created a piece of work that has had a major impact on the empowerment of women and their participation in the political process (as well as growing the brand). The fact that it achieved this with a combination of audacious thinking, coupled with rigorous, detailed execution makes it a very worthy winner.