WPPED Cream 2014

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Introduction

In the course of a year, on behalf of their clients, WPP companies make tens of thousands of artefacts. No two are the same. Each one is hand-crafted to its own specific brief. Each one is designed not only to inform and persuade – but to do so with style. Their combined achievement has seen WPP, for the fourth consecutive year, declared Holding Company of the Year at the Cannes Lions International Festival of Creativity.

But because these remarkable works emanate from 3,000 different offices, dispersed as they are over 110 different countries, it’s very easy for their collective achievement to go under-recognised.

So here, gathered together, are 250 pieces of outstanding work, judged by our own professionals to be the best of the best from the last twelve months. They speak far more eloquently of the talent that exists in WPP companies than any words or set of numbers.

I’m intensely proud of it all and of those who created it. They have my respect and my gratitude.

Integrated Integrated


WPP's latest fishing expedition to Cannes yielded enough Lions to give us a fourth successive Holding Company of the Year Award. So it seems strangely apt that our Integrated Crème de la Crème should go to a campaign about Lionfish.

Entitled "The Lionfish Invasion. Terribly Delicious," it's a joint effort from Geometry Global Colombia and Ogilvy & Mather Colombia for Ministerio de Ambiente y Desarrollo Sostenible.

Quite a mouthful. 

Appropriately enough, it's actually all about another mouthful. Because it was designed to make the Lionfish - an invasive and destructive newcomer to Colombia - into a national dish. 

The people, the President, even the Catholic Church all got behind it. 

Good news for many endangered species, and the coral reef: bad news for the Lionfish.

It's a deliciously simple idea, if you'll excuse the pun, but it's in good company. Because here you'll find great work from across the group, and indeed across the globe, to admire. 

I think all really big ideas have the potential to be brilliant integrated campaigns. I'd like to see more. But in the meantime please have a look at the wonderful campaigns here.

Oh, and if you're ever in or around Colombia, do try the Lionfish!

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Integrated Integrated


WPP's latest fishing expedition to Cannes yielded enough Lions to give us a fourth successive Holding Company of the Year Award. So it seems strangely apt that our Integrated Crème de la Crème should go to a campaign about Lionfish.

Entitled "The Lionfish Invasion. Terribly Delicious," it's a joint effort from Geometry Global Colombia and Ogilvy & Mather Colombia for Ministerio de Ambiente y Desarrollo Sostenible.

Quite a mouthful. 

Appropriately enough, it's actually all about another mouthful. Because it was designed to make the Lionfish - an invasive and destructive newcomer to Colombia - into a national dish. 

The people, the President, even the Catholic Church all got behind it. 

Good news for many endangered species, and the coral reef: bad news for the Lionfish.

It's a deliciously simple idea, if you'll excuse the pun, but it's in good company. Because here you'll find great work from across the group, and indeed across the globe, to admire. 

I think all really big ideas have the potential to be brilliant integrated campaigns. I'd like to see more. But in the meantime please have a look at the wonderful campaigns here.

Oh, and if you're ever in or around Colombia, do try the Lionfish!