WPPED Cream 2014

Intro

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Introduction

In the course of a year, on behalf of their clients, WPP companies make tens of thousands of artefacts. No two are the same. Each one is hand-crafted to its own specific brief. Each one is designed not only to inform and persuade – but to do so with style. Their combined achievement has seen WPP, for the fourth consecutive year, declared Holding Company of the Year at the Cannes Lions International Festival of Creativity.

But because these remarkable works emanate from 3,000 different offices, dispersed as they are over 110 different countries, it’s very easy for their collective achievement to go under-recognised.

So here, gathered together, are 250 pieces of outstanding work, judged by our own professionals to be the best of the best from the last twelve months. They speak far more eloquently of the talent that exists in WPP companies than any words or set of numbers.

I’m intensely proud of it all and of those who created it. They have my respect and my gratitude.

Healthcare Healthcare


2014 is the first year WPPED Cream acknowledges healthcare as a category unto itself -- reflecting its significance as a human need, business opportunity and creative challenge. 

Responses from around the world embrace the full range of health-related products and services, targeted to consumers as well as professional influencers, and communicated through digital and conventional media.  Among the Winners and Highly Commended, there are examples of consumer products made more meaningful and credible via high science; and there are highly complex scientific medicines whose benefits are presented in simple human words and images.  The misconception that strict regulatory constraints prevent creative excellence is also debunked by some of the beautiful and imaginative pieces the jury reviewed. 

We encourage you to look at the work in this context, and even to seek out more complete background from your colleagues at WPP who conceived of it and no doubt fought hard to see that it was executed.  Our aim is to elevate the role of creativity in one of our largest and most important industries, and to differentiate ourselves from our competitors and the mundane and mediocre work that populates the environment. 

The Crème de la Crème is a fabulous case from rural Myanmar developed by Red Fuse Communications in Hong Kong.  It dramatizes what is perhaps the single most powerful and compelling fact about our role in healthcare -- that communication itself can be part of the cure! 

We congratulate our winners and thank everyone for their participation.

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Healthcare Healthcare


2014 is the first year WPPED Cream acknowledges healthcare as a category unto itself -- reflecting its significance as a human need, business opportunity and creative challenge. 

Responses from around the world embrace the full range of health-related products and services, targeted to consumers as well as professional influencers, and communicated through digital and conventional media.  Among the Winners and Highly Commended, there are examples of consumer products made more meaningful and credible via high science; and there are highly complex scientific medicines whose benefits are presented in simple human words and images.  The misconception that strict regulatory constraints prevent creative excellence is also debunked by some of the beautiful and imaginative pieces the jury reviewed. 

We encourage you to look at the work in this context, and even to seek out more complete background from your colleagues at WPP who conceived of it and no doubt fought hard to see that it was executed.  Our aim is to elevate the role of creativity in one of our largest and most important industries, and to differentiate ourselves from our competitors and the mundane and mediocre work that populates the environment. 

The Crème de la Crème is a fabulous case from rural Myanmar developed by Red Fuse Communications in Hong Kong.  It dramatizes what is perhaps the single most powerful and compelling fact about our role in healthcare -- that communication itself can be part of the cure! 

We congratulate our winners and thank everyone for their participation.