WPPED Cream 2014

Intro

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Introduction

In the course of a year, on behalf of their clients, WPP companies make tens of thousands of artefacts. No two are the same. Each one is hand-crafted to its own specific brief. Each one is designed not only to inform and persuade – but to do so with style. Their combined achievement has seen WPP, for the fourth consecutive year, declared Holding Company of the Year at the Cannes Lions International Festival of Creativity.

But because these remarkable works emanate from 3,000 different offices, dispersed as they are over 110 different countries, it’s very easy for their collective achievement to go under-recognised.

So here, gathered together, are 250 pieces of outstanding work, judged by our own professionals to be the best of the best from the last twelve months. They speak far more eloquently of the talent that exists in WPP companies than any words or set of numbers.

I’m intensely proud of it all and of those who created it. They have my respect and my gratitude.

Data Investment Management Data Investment Management


A new name (Data Investment Management) but the same passion for crafting impactful insights which help our clients succeed in bigger and better ways. Bigger and better is the thread running through much of the work in our category this year.

Nothing illustrates this more than our Crème de la Crème from TNS Poland - a big idea in every sense of the word. To present an infographic on the effectiveness of outdoor advertising by painting it upon a huge wall in the business centre of Warsaw is a genius idea worthy of any of the creative agencies within WPP.

Our belief in the use of Infographics and Data Visualisation as a way of distilling big, complex datasets into simple and powerful stories is also demonstrated in several of our other winners this year.  Making the complex simple, fast and compelling all over the world isn’t easy.  But it sure is powerful.

Congratulations to all our winners and highly commended entries this year and congratulations also to the many other WPP agencies who are teaming up with Kantar and/or being more creative about the way in which they use data and insights.

A Big year with some Big ideas.

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Data Investment Management Data Investment Management


A new name (Data Investment Management) but the same passion for crafting impactful insights which help our clients succeed in bigger and better ways. Bigger and better is the thread running through much of the work in our category this year.

Nothing illustrates this more than our Crème de la Crème from TNS Poland - a big idea in every sense of the word. To present an infographic on the effectiveness of outdoor advertising by painting it upon a huge wall in the business centre of Warsaw is a genius idea worthy of any of the creative agencies within WPP.

Our belief in the use of Infographics and Data Visualisation as a way of distilling big, complex datasets into simple and powerful stories is also demonstrated in several of our other winners this year.  Making the complex simple, fast and compelling all over the world isn’t easy.  But it sure is powerful.

Congratulations to all our winners and highly commended entries this year and congratulations also to the many other WPP agencies who are teaming up with Kantar and/or being more creative about the way in which they use data and insights.

A Big year with some Big ideas.