WPPED Cream 2014

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Introduction

In the course of a year, on behalf of their clients, WPP companies make tens of thousands of artefacts. No two are the same. Each one is hand-crafted to its own specific brief. Each one is designed not only to inform and persuade – but to do so with style. Their combined achievement has seen WPP, for the fourth consecutive year, declared Holding Company of the Year at the Cannes Lions International Festival of Creativity.

But because these remarkable works emanate from 3,000 different offices, dispersed as they are over 110 different countries, it’s very easy for their collective achievement to go under-recognised.

So here, gathered together, are 250 pieces of outstanding work, judged by our own professionals to be the best of the best from the last twelve months. They speak far more eloquently of the talent that exists in WPP companies than any words or set of numbers.

I’m intensely proud of it all and of those who created it. They have my respect and my gratitude.

Digital Digital


This year's digital winners show the ever-increasing scope of the category. From billboards to mobile phones, our lives as consumers are enriched by a greater ability for creative people to deliver interactive experiences, or simply to create layered communications that, not so long ago, might have seemed very fanciful indeed.

Digital is also perhaps the most democratic of all the mediums. You don't necessarily need the mega budgets we sometimes see in, for example, the film category, to deliver something engaging and original. And this is work that works, keeping consumers focused on brands for longer than was ever possible in the increasingly distant days of analogue.

Our winner, Scrabble WiFi, was run close by a number of others, notably the brilliant BA digital billboard (a Crème de la Crème winner elsewhere in this year's WPPED Cream Awards). But I think what made the Scrabble piece so wonderful was the collision of new and old worlds, and the inherent realisation that words, and word play, are still fun, no matter what other distractions come along.

You may agree or disagree but, in any event, I think the work here shows that WPP's digital prowess is as great as ever. Congratulations to all whose work has made the cut. 

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Digital Digital


This year's digital winners show the ever-increasing scope of the category. From billboards to mobile phones, our lives as consumers are enriched by a greater ability for creative people to deliver interactive experiences, or simply to create layered communications that, not so long ago, might have seemed very fanciful indeed.

Digital is also perhaps the most democratic of all the mediums. You don't necessarily need the mega budgets we sometimes see in, for example, the film category, to deliver something engaging and original. And this is work that works, keeping consumers focused on brands for longer than was ever possible in the increasingly distant days of analogue.

Our winner, Scrabble WiFi, was run close by a number of others, notably the brilliant BA digital billboard (a Crème de la Crème winner elsewhere in this year's WPPED Cream Awards). But I think what made the Scrabble piece so wonderful was the collision of new and old worlds, and the inherent realisation that words, and word play, are still fun, no matter what other distractions come along.

You may agree or disagree but, in any event, I think the work here shows that WPP's digital prowess is as great as ever. Congratulations to all whose work has made the cut.