WPPED Cream 2014

Intro

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Introduction

In the course of a year, on behalf of their clients, WPP companies make tens of thousands of artefacts. No two are the same. Each one is hand-crafted to its own specific brief. Each one is designed not only to inform and persuade – but to do so with style. Their combined achievement has seen WPP, for the fourth consecutive year, declared Holding Company of the Year at the Cannes Lions International Festival of Creativity.

But because these remarkable works emanate from 3,000 different offices, dispersed as they are over 110 different countries, it’s very easy for their collective achievement to go under-recognised.

So here, gathered together, are 250 pieces of outstanding work, judged by our own professionals to be the best of the best from the last twelve months. They speak far more eloquently of the talent that exists in WPP companies than any words or set of numbers.

I’m intensely proud of it all and of those who created it. They have my respect and my gratitude.

Design & Branding Design & Branding


Why Design?

Design answers so many questions and problems – the purest and most potent of all the creative industries.  We are surrounded everyday by design in all its guises – it touches all our lives in the simplest and most profound ways. Now, more than ever, we are seeing design being used to answer complex problems, be a force for good or simply make us smile in a world that sometimes feels like things are a little messed up.  This year we saw a full range of the above.

I want to thank Peter Knapp (Landor), Greg Quinton (The Partners), Clare Styles (Brand Union), Stephen Bell (Coley Porter Bell), Graham Sturt (VBAT), Howard Smiedt (Geometry), Peter Chodel (Addison Group), Adrian Burton (Lambie-Nairn) and Alasdair Lennox (FITCH), who collectively know a thing or two about the subject of design and branding and worked with me this year to distil the entries down to outstanding examples of well-crafted and innovative thinking.

Finally, well done to The Partners, this year's Crème de la Crème winner. Connaught, a beautifully conceived and executed piece of pure design exuberance … and why not?

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Design & Branding Design & Branding


Why Design?

Design answers so many questions and problems – the purest and most potent of all the creative industries.  We are surrounded everyday by design in all its guises – it touches all our lives in the simplest and most profound ways. Now, more than ever, we are seeing design being used to answer complex problems, be a force for good or simply make us smile in a world that sometimes feels like things are a little messed up.  This year we saw a full range of the above.

I want to thank Peter Knapp (Landor), Greg Quinton (The Partners), Clare Styles (Brand Union), Stephen Bell (Coley Porter Bell), Graham Sturt (VBAT), Howard Smiedt (Geometry), Peter Chodel (Addison Group), Adrian Burton (Lambie-Nairn) and Alasdair Lennox (FITCH), who collectively know a thing or two about the subject of design and branding and worked with me this year to distil the entries down to outstanding examples of well-crafted and innovative thinking.

Finally, well done to The Partners, this year's Crème de la Crème winner. Connaught, a beautifully conceived and executed piece of pure design exuberance … and why not?