Web analytics, cookies and statistics


This page contains information about the WPP.com website, including web analytics, statistics, and about our use of cookies on our website.

What are cookies
Cookies are small files that get put on your computer by websites as you surf them. These cookies can store lots of information that can have privacy implications. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

EU 'cookie' directive
From 26 May 2011 a new European Union directive requires website owners to gain the consent of users to download cookies on to their machines.

There are various methods available that could be used to gain user consent. For example, through the use of pop-ups, prompting users to tick a box to confirm their consent. However we have taken the decision to promote how we use cookies on our website instead. This will enable users to make an informed decision as to whether they want to disable this feature.

There are links on our Terms & Conditions and Privacy Policy pages that are linked site-wide (in the footer of every web page) pointing to this information.

Use of cookies by WPP
One of the cookies used on WPP.com is essential for parts of the site to operate and has already been set (see ‘Essential site cookie’ below).

A second cookie (see ‘Content Management System cookie’ below) is set on a small number of users’ machines, depending on the web browser they use, when they arrive at the WPP site. We do not use this cookie for any purpose and are working with the suppliers of our Content Management System to remove it or find another solution.

We use Google Analytics, a service provided by Google. They gather anonymous data of how people are using this site and then provide us with visitor statistics, details of pageviews etc.

You may delete and block all cookies from this site, but parts of the site will not work.

See full table below for details:

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How to disable cookies
You can stop cookies being downloaded on to your computer by selecting the appropriate settings on your browser. However please note that if you do this you may not be able to use the full functionality of this website.

There is more information about cookies, including how to delete them on the website aboutcookies.org. To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.

Search engine
The search engine on our website is designed to be as powerful and easy to use as the popular search engine Google. The search is made possible by a piece of hardware (a search ‘appliance’) supplied by Google that is plugged into our server and continuously indexes the content on our site. All search requests are handled by the appliance and the information is not passed on to any 3rd-party, including Google.

Changes to this document
We keep our analytics, statistics and cookie status under regular review. This notice was last updated on 7 September 2011.

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