The impact of our work

The social and environmental impact of the work we undertake for clients is one of our most important sustainability issues.

Our goal is for WPP  to be a centre of excellence for environmental and social communication.

Three areas of our work are significant:
  1. Sustainability in marketing: marketing campaigns for products that offer environmental and social benefits.
  2. Social marketing:  campaigns with social or environmental objectives, usually undertaken for government or non-governmental organisations.
  3. Cause-related marketing: linking brands to charities, usually through a donation for every product purchased.

  Type Issue Campaign Company Client
Superformula to Fight Cancer Social marketing Health Superformula to Fight Cancer JWT Brazil A.C.Camargo Cancer Center
Smart Performer Sustainability in marketing Fuel efficiency Smart Performer MediaCom New York Audi
Every Drop Counts Cause related marketing Health Every Drop Counts Ogilvy Action and Ogilvy PR Australia BP Australia
Real Beauty Sketches Sustainability in marketing Health Real Beauty Sketches Ogilvy & Mather São Paulo Dove (Unilever)
MyEnergi Lifestyle Sustainability in marketing Climate change MyEnergi Lifestyle OgilvyEarth and OgilvyPR US Ford
Smell A Memory Sustainability in marketing Health Smell A Memory JWT Singapore Givaudan
Guide Dots Social marketing Health Guide Dots Y&R Singapore and VML Guide Dog Association for the Blind
Smarter Cities Sustainability in marketing Sustainability Smarter Cities Ogilvy & Mather Paris IBM
Coffin Social marketing Conservation Coffin Y&R Shanghai International Fund for Animal Welfare (IFAW)
Bookends Cause related marketing Education Bookends JWT Dubai Kinokuniya
Solar BBQ Social marketing Health Solar BBQ Y&R Lima League Against Cancer
Lifebuoy Roti Sustainability in marketing Health Lifebuoy Roti Geometry Global India Lifebuoy (Unilever)
OK2TALK Social marketing Health OK2TALK Ogilvy PR US National Association of Broadcasters
Global Hand Washing Day Sustainability in marketing Health Global Hand Washing Day Hill+Knowlton Strategies Mexico P&G
Changing the Status Quo of Education Sustainability in marketing Education Changing the Status Quo of Education POSSIBLE Los Angeles Pearson
Last Dance Social marketing Health Last Dance JWT Australia Quit
Immortal Fans Social marketing Health Immortal Fans Ogilvy & Mather Brazil Sport Club Recife
Momentum for Change Social marketing Climate change Momentum for Change OgilvyEarth and OgilvyPR London United Nations Framework Convention on Climate Change
Farmers’ Club Sustainability in marketing Sustainability Farmers’ Club Team Red Istanbul Vodafone
Choose Tap Sustainability in marketing Sustainability Choose Tap OgilvyOne Australia Yarra Valley Water

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For more information on the impact of our work see the latest Sustainability report

Case study archive 2012

Case study archive 2011

Case study archive pre-2010