Social investment

WPP companies across the world support organisations working in areas such as education, health, the environment and human rights, making a positive contribution through pro bono work (creative campaigns for little or no fee), charitable donations, volunteering and by negotiating free media space for charity campaigns.

Charities, NGOs and voluntary groups do amazing work tackling challenging issues. They need the best communications services to help them raise awareness, generate funds and motivate support, but many have very limited resources to invest in such services.

Through our social investment we can help charities, NGOs and voluntary groups to increase their impact. Our pro bono work is often worth more than the equivalent cash donation because it enables organisations to reach a wider audience, recruit new members, raise funds and achieve campaign objectives.

Our businesses benefit from pro bono work too because it provides exciting creative opportunities for our people and supports their development. Many of our pro bono campaigns are recognised with industry awards, enhancing the creative reputation of our companies.

Read our Pro Bono book.

Read about our social investment in our Sustainability Report.

“Our pro bono work is part of who we are at WPP, with many of our pro bono partnerships stretching back years or even decades. Our creative campaigns help pro bono clients make an impact in key areas such as education, health, the environment and human rights, and also provide our people with opportunities to take on exciting projects and to develop their capabilities.

Vanessa Edwards
Head of Sustainability, WPP

Pro bono case studies
Our pro bono work is focused on campaigns relating to health, education, local communities, human rights, the environment and the arts. View some of our recent pro bono campaign highlights:

Cases - Health
Cases - Coummunities
Cases - Human rights
Cases - Arts
Cases - Education

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Recent performance

social investment equivalent to 1.5% of reported profit before tax

free media space negotiated on behalf of pro bono clients

in total social contribution