Key data


Member
Key data
2014
2013 2012 2011 2010 2009
Number of countries
 111 110 110 107 107 107
Number of offices
 3,000 3,000 3,000 2,500 2,400 2,400
BENCHMARKS
 




Dow Jones Sustainability Index
Member
Member Member Member
FTSE4Good
Member
Member Member Member Member Member
CDP
98B
95 B 81 B 65 D 65 C 56
ECONOMIC
 




Billings £m 46,186 46,209 44,405 44,792 42,684 37,919
Revenue £m 11,529
11,019 10,373 10,022 9,331 8,684
Headline PBIT £m 1,681
1,662 1,531 1,429 1,229 1,017
Market capitalisation at year-end £m 17,831
18,613 11,237 8,554 9,982 7,658
Staff costs £m 6,440
6,477 6,106 5,872 5,439 5,117
Taxation £m 300
284 197 92 190 156
SOCIAL INVESTMENT






Charitable donations £m 4.8
4.9 5 4.8 5 4.1
Arts % 9
6 6 6 5 4
Education % 23
20 19 20 20 22
Environment % 2
2 1 1 1 1
Health % 22
21 17 18 16 15
Human rights % 4
30 33 34 43 39
Communities % 40 21 24 21 16 19
Pro bono £m 17.0
14.7 11.1 10.5 9.4 10.8
Arts % 6
5 7 9 8 11
Education % 17
14 15 12 12 11
Environment % 5
6 5 8 5 5
Health % 39
31 18 20 21 25
Human rights % 2
24 29 27 30 31
Local community % 31
20 26 24 24 18
Free media space £m 25.1
19.8 14.3 12.4 20.2 27.3
Total social investment (excluding free media) £m 21.8
19.6 16.2 15.3 14.4 14.9
as a proportion of revenue % 0.19
0.18 0.16 0.15 0.15 0.17
as a proportion of profit before tax % 1.51
1.51 1.48 1.52 1.69 2.25
Total social investment (including free media) £m 46.9
39.4 30.5 27.7 34.6 42.2
EMPLOYEES  
Headcount
 




Excluding employees from associate companies
124,000
119,000 116,000 114,000 104,000 99,000
Including employees from associate companies
179,000
175,000 166,000 159,000 147,000 139,000
Age
 




19 or under % <1%
1 1 1 1 1
20-29 % 36
36 36 38 38 38
30-39 % 38
37 37 37 37 37
40-49 % 18
18 18 17 17 16
50-59 % 7
7 7 6 6 6
60 and over % 1
1 1 1 1 1
Gender
 




WPP Board % female 24
29 19 19 19 21
Executive leaders % female 31
32 32 31 31 32
Senior managers % female 46
47 47 47 48 46
Other employees % female 54
56 57 57 57 57
All staff % female   54 54 54 54 54
Ethnicity in the UK and US
 




Executive leaders % minority 11
10 11 11 11 8
Senior managers % minority 19
18 18 17 16 16
All staff % minority 26
25 23 23 23 23
Training and welfare £m 73.9
64.4 57.8 58.3 48.9 40
Paid internships and apprenticeships
Number
5,911
4,000 - - - -
Days lost due to sickness per employee day/FTE 3.2
3.5 3.4 3.3 3.2 3.3
ENVIRONMENT
 
Carbon footprint*
 




Total CO2e emissions tonnes 279,371
279,859 283,321 277,232 255,684 248,344
Scope 1 emissions from stationary fuel combustion tonnes 9,747
11,305 9,840 9,714 9,967 6,681
Scope 2 emissions from purchased electricity tonnes 136,607
136,171 140,447 130,396 126,027 132,753
Scope 3 emissions from business air travel tonnes 96,577
95,879 96,079 100,960 86,340 76,517
Scope 3 emissions from other estimated impacts tonnes 36,440
36,503 36,955 36,161 33,350 32,393
Total CO2e emissions per employee tonnes/FTE 2.26
2.35 2.45 2.44 2.46 2.51
Total CO2e emissions per £m revenue tonnes/£m 24.23
25.4 27.31 27.66 27.4 28.6
Office energy use
 




Total energy use megawatt hours 371,354
380,905 369,255 352,335 349,700 340,648
Direct energy use (natural gas and heating oil) megawatt hours 44,841
52,532 45,673 45,090 46,244 31,090
Indirect energy use (purchased electricity) megawatt hours 326,513
328,374 323,582 307,245 303,456 309,558
Energy use per employee kilowatt hours/FTE 3,004
3,198 3,191 3,101 3,361 3,449
% of electricity from renewable sources % 13
15 16 16 16 16
Business air travel
 




Total business air travel million miles 560
538 490 516 437 390
Long haul million miles 306
303 346 369 297 275
Medium haul million miles 200
171 - - - -
Short haul million miles 54
64 144 147 140 115
Business air travel per employee miles/FTE 4,531
4,519 4,237 4,548 4,199 3,951
Paper
 




Total paper purchased tonnes 5,101
6,584 5,879 9,327 7,373 6,329
Paper purchased with recycled content % 28
24 31 35 32 36
Recycling
 




Total waste recycled tonnes 5,416 5,106 4,886 5,681 4,740 4,594
Breakdown by category:
 




Paper and cardboard % 73
81 82 83 84 75
IT waste (computers, mobile phones and cartridges) % 3
3 3 3 3 4
Other waste recycled % 24
16 15 14 13 21

* Renewable electricity rated as zero emissions.










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