Business air travel accounted for almost 35% of our total carbon footprint in 2012. This makes it the second largest contributor to our carbon footprint.
Business air travel is a necessary part of the way we work. Much of what we do as a business is face-to-face and international nature. These personal relationships, especially with clients, are important to our success. However, we recognise that extensive air travel has an undeniable impact on the environment and may affect the well-being of our people. Striking the right balance as our business grows is important but challenging.
We aim to reduce non-essential flights - especially between our own offices - by encouraging both internal and client-facing teams to make better use of videoconferencing and other collaboration tools.
In 2009, we launched WPP Connect, an umbrella program that aims to promote the use of videoconferencing (VC) across the Group. The program supports over 672 VC units in over 150 major cities around the world. WPP Connect supports our operating companies by providing:
- 75 shared high-definition VC facilities that can be used by any WPP company;
- A shared VC infrastructure currently supporting over 597 VC facilities exclusive to our operating companies;
- Conference production services to assist operating companies with the production of complex and/or critical videoconferencing calls involving multiple systems, users and content types.
For a full summary of our progress in this area, read our latest Sustainability Report