Carbon offset projects


We offset 100% of our unavoidable air travel emissions by purchasing high-quality carbon credits. We work with South Pole Group, a global company that develops emission-reduction projects. We select projects that support socio-economic development in local communities, alongside environmental benefits. These are some of the recent projects we have supported.

Brazil - Ituiutaba



Renewable biomass
10,000 – tonnes of CO2e offset in 2014

Project
Ceramic factory running on thermal energy from agricultural waste instead of native forest timber in south-eastern Brazil

Standards

  • Verified Carbon Standard (VCS)
  • Social Carbon
WPP coverage
91% of annual credit issuance

Benefits
  • 40 workers with improved working conditions
  • 1,100 students involved in environmental activities
  • 20,500 cubic metres of native forest timber saved per year (over 10,000 trees)

India - Mitcon



Wind power
60,000 - tonnes of CO2e offset in 2014

Project
111 wind turbines across five regions in western India generating 143m kWh of renewable electricity annually

Standards
  • Verified Carbon Standard (VCS)
WPP coverage
50% of annual credit issuance

Benefits
  • 450 direct jobs created
  • 9,700 indirect jobs created
  • 4,200 students with improved educational facilities
Watch the video.


China, hydropower project 



53,379 tonnes of CO2e offset in 2013

Project
95 small run-of-river hydropower plants across 4 Chinese provinces

Standards

  • Verified Carbon Standard (VCS)
  • Social Carbon Standard
Benefits
WPP's support for the project has directly enabled the:
  • generation of 198,337MWh of renewable energy for 38,471 people
  • creation of 158 jobs
  • agricultural training for 457 farmers
  • educational support for 30 children
Watch the video.


Turkey, geothermal power



5,000 tonnes of CO2e offset in 2013

Project
Geothermal plant in the Çanakkale region in western Turkey

Standards
  • Gold Standard
Benefits
  • jobs and improved skills among the local workforce
  • improved road infrastructure

About carbon offsetting standards:
Gold Standard – Established in 2003 and endorsed by over 80 NGOs, the Gold Standard is used in both voluntary and CDM (Clean Development Mechanism) projects. The standard’s main purpose is to ensure that projects are both reducing emissions and providing sustainable benefits to local populations.

Social Carbon – Created in 2008 by the Ecologica Institute in Brazil, the Social Carbon Standard assesses the social, environmental and economic performance of projects. It works in conjunction with other carbon accounting standards, such as the Verified Carbon Standard, which measure emissions reductions.

Verified Carbon Standard (VCS) – Launched in 2006, the VCS is the most widely used carbon accounting standard for the voluntary carbon offsetting market. It ensures that emissions reductions meet accepted quality standards and are independently verified, uniquely numbered and transparently listed in a central database.


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