We are working to make WPP a low-carbon and resource-efficient Group - cutting our own carbon footprint and waste, and helping our clients to reduce the environmental impact of marketing campaigns.
Many of our clients are prioritising sustainability, seeking to reduce their impact on the environment and to communicate with consumers and stakeholders on these issues. Implementing our own environmental strategy enhances our credibility with clients and enables us to meet the environmental requirements included in a growing number of client procurement processes.
Climate change is the most important environmental issue for WPP. We focus on reducing cutting the greenhouse gas emissions associated with our energy use and business air travel. By 2020, we aim to reduce these emissions to 1.8 tonnes of CO2e per employee, a 47% reduction from our 2006 baseline.
Our strategy focuses on:
- Office energy use: Improving the energy efficiency of our buildings and IT systems. We estimate that 13% of our total floor space is now certified to advanced green building standards.
- Air travel: Reducing non-essential flights by promoting videoconferencing. Our videoconferencing network now incorporates over 700 units in 160 cities. We offset 100% of carbon emissions from our unavoidable business air travel by investing in renewable energy generation in fast-growing economies.
- Renewable energy: Purchasing renewable electricity for our offices where available. Around 13% of the total electricity we purchase is generated from renewable sources.
We have also assessed the carbon emissions associated with our value chain, including advertising production and media investment management. This will enable us to work with clients to create low-carbon marketing campaigns.
Read more in our Sustainability Report
“Climate change is a risk for all businesses. By cutting our own footprint and helping clients to engage citizens and consumers on climate change we can support efforts to reduce global carbon emissions while cutting our costs and improving long-term business resilience.
We achieved our annual 4% reduction target for emissions per employee this year, showing we are making progress towards our goals
Group finance director, WPP
|Environment case studies
|Carbon offset projects