Wrigley chooses Mediaedge:cia

8 February, 2010

MEC wins in Singapore, Philippines, Indonesia and Malaysia

SINGAPORE — Media agency Mediaedge:cia (MEC), www.mecglobal.com, announced today that following a media review they have been selected as media agency of record by Wrigley in Singapore, the Philippines, Indonesia and Malaysia. The appointments are effective immediately.

Wrigley works with MEC in 10 countries around the world, including China and the UK.

Said Stephen Li, CEO, MEC South & South East Asia “We are proud to have earned Wrigley’s business in these 4 new markets, and we look forward to leveraging our experience with the Wrigley brand in other parts of the world.”

David Glass, APAC Regional Marketing Director for Wrigley said “Following a rigorous process we are delighted to announce the appointment of MEC as our media planning and buying agency in these four markets. We look forward to working together to ensure we have the best possible model consistent with our future brand and business plans. We’re convinced that MEC represents our best agency solution for the challenges ahead.”


For more information, please contact:
Nathalie Haxby
MEC
+44 20 7803 2319
Nahtalie.haxby@mecglobal.com  

About Mediaedge:cia
Mediaedge:cia (MEC) gets consumers actively engaged with our clients’ brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships, retail consultancy and Hispanic marketing. Our 4,500 highly talented and motivated people work with local, regional and global clients from our 250 offices in 84 countries. We are a founding partner of GroupM, WPP’s media investment management group.

To find out more go to www.mecglobal.com.  

About The Wm. Wrigley Jr. Company
The Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The Company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands – Wrigley's Spearmint®, Juicy Fruit®, and Altoids® – have heritages stretching back more than a century. Other well-loved brands include Doublemint®, Life Savers®, Skittles®, Big Red®, Boomer®, Pim Pom®, Winterfresh®, Extra®, Starburst®, Freedent®, Hubba Bubba®, Orbit®, Excel®, Creme Savers®, Eclipse®, Airwaves®, Solano®, Sugus®, Lockets®, P.K.®, Cool Air® and 5®. Wrigley is headquartered in Chicago , Illinois and operates as a subsidiary of Mars, Incorporated, based in McLean, Virginia . Mars is a $30-billion, family-owned company that produces some of the world's leading confectionery, food and petcare products and has growing beverage and health & nutrition businesses.

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