Olympic Congress Presentation by Martin Sorrell

WPP CEO Martin Sorrell’s presentation to the IOC at the XIII Olympic Congress in Copenhagen

The Digital Revolution The Digital Revolution (pdf, 4.5Mb)
October 05, 2009
  • Introduction to WPP
  • What has changed since the last Olympic Congress in 1994?
  • The impact of the digital revolution on media
  • The implications for brand owners and sports bodies
  • The opportunity for the Olympic Movement

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