December 2016

Stop Press

  • GroupM launches [m]PLATFORM
  • Ogilvy & Mather named Global Agency of the Year
  • Worldwide advertising spend to reach $547 billion in 2017
  • Data Alliance and Spotify in global data partnership

New Offers

  • Promotion Execution Partners joins WPP
  • Lightspeed accelerates growth in APAC
  • Global Counsel expands


  • Trends and change to watch in 2017
  • Cerebra’s social media crisis comms survey
  • POVPolitics@Burson-Marsteller

New Business

  • Perfetti Van Melle appoints Maxus
  • Continental Tires selects Burson-Marsteller


  • J. Walter Thompson takes home the Grand Prix
  • MEC wins big at the Marketing Excellence Awards
  • Burson-Marsteller Africa collects Africa Agency Network of the Year
  • Ogilvy Singapore named Digital Agency of the Year
  • Mindshare India takes home South Asia Media Agency of the Year


GroupM launches [m]PLATFORM
WPP’s media investment management arm, GroupM, has announced the global launch of [m]PLATFORM, an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve advertisers’ ability to use audience-defining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients. Supported by a team of data scientists, technologists and digital practitioners from across GroupM specialist companies and Xaxis, it unifies data analytics and digital services including search, social, mobile, digital ad operations and programmatic into one team delivering a completely open and fully transparent data and technology architecture. Brian Gleason, former Global CEO of Xaxis, has been named CEO of [m]PLATFORM.

Ogilvy & Mather named Global Agency of the Year
Adweek has chosen Ogilvy & Mather as its Global Agency of the Year 2016. The publication focused on the range of creative diversity as well as the agency’s unmatched ability to combine creativity and effectiveness across the world as key reasons for the win. “We are humbled and honored to receive this award,” said Ogilvy & Mather Worldwide Chairman and CEO John Seifert. “At Ogilvy, we exist to make our clients' brands matter. This award is a true testament to the leadership, creativity and talent across our company, and to the bravery of our clients who entrust their brands to us each and every day.”

Worldwide advertising spend to reach $547 billion in 2017
GroupM has affirmed its 2016 global ad expenditure forecast and shared its revised outlook for 2017. A variety of economic factors across the globe are behind another year of modest growth in advertising as brands continue to be pressured for performance in low-growth environments. 2017 advertising is predicted at US$547 billion (+4.4 percent), with digital’s share to reach 33 percent. In 2016, digital captured 72 cents of every new ad dollar, and TV 21 cents. In 2017, digital will capture 77 cents per new dollar, TV will get 17 cents. The US and China account for half of all net growth in 2016 and 2017.

Data Alliance and Spotify in global data partnership
WPP’s Data Alliance and Spotify have announced a global partnership for collaboration in data, insights, creative, technology, innovation, programmatic solutions and new growth markets. The multi-year deal provides differentiating value to WPP and its clients by harnessing insights from the connection between music and audiences’ moods and activities. “WPP and Spotify are humanizing ‘quant’ data by harmonizing it with music preferences as a new window into the mood and emotion of global audiences during daily moments,” said Nick Nyhan, CEO, Data Alliance. “It’s not about ‘just’ having data any more, it’s about finding new ways to create connections through emotion.”


Promotion Execution Partners joins WPP
WPP has acquired Promotion Execution Partners (PEP), a project management and procurement company that oversees shopper marketing promotions for clients in the US. PEP manages budgets, timelines and vendor coordination for programmes like direct mail campaigns, sweepstakes and promotion events on behalf of clients. Since its founding in 2004, PEP has managed over US$3.5 billion in marketing spend across 35,000 campaigns for over 500 brands worldwide. Clients include Heinz, Johnson & Johnson, Kraft Foods Group and Procter & Gamble. The company employs approximately 200 people and is based in Cincinnati with offices in Mexico, Puerto Rico and Panama.

Lightspeed accelerates growth in APAC
To accommodate rapid growth across the Asia Pacific region and support its expanding operations, Lightspeed has announced the opening of its first Malaysian office. Lindsay Dominguez has been appointed as Client Development Lead and will manage local client relationships for Lightspeed’s new Malaysian presence. The office expansion comes on the heels of eight new capability launches, including Video Appends, Facing Coding and Mobile Audience, across Asian markets. “Lightspeed continues to service local clients within Malaysia and recognises the importance of having a central, reliable and on-the-ground contact for online fieldwork,” stated Martin Filz, Chief Executive Officer, APAC. “We are delighted to expand our business into Kuala Lumpur and bring the talent that Lindsay offers to our growing client base in the region.”

Global Counsel expands
WPP associate Global Counsel has announced the appointment of two new senior colleagues who are joining the firm in an advisory capacity. The London-based team will be strengthened by the arrival of Lord Myners, who has a strong track record in business and policymaking as an investor and corporate leader, and spent a number of years working in the British Government as City Minister. He will advise financial services clients and act as Vice Chairman of the company. The growing Global Counsel team in Singapore will be supported with the arrival of John Koh as Senior Board Adviser. Additionally, the Global Counsel team has been increasing its capacity to support clients impacted by the UK’s decision to leave the European Union. This includes moving into new offices close to the Berlaymont and recruiting new colleagues to be based full-time in Brussels.

Kantar Worldpanel launches a new panel in Ivory Coast
The global expert in consumers’ behaviour, Kantar Worldpanel, continues to expand its presence in Africa with the launch of a new consumer panel in Ivory Coast. With 24 million inhabitants, an emerging middle class and a rapidly-growing economy – GDP grew by 8.4% in 2015 – Ivory Coast offers international brands looking to expand into Africa access to a strong growth market. As a result it’s the fifth African country to be monitored by Kantar Worldpanel following the launch of consumer panels in Nigeria, Kenya, Ghana and Egypt, and is part of its ongoing commitment to supporting client expansion in Africa.

VML Southeast Asia launches new advisory services practice
In line with its continued plans for growth in the region, VML Southeast Asia and India have expanded its offering through the launch of a new Advisory Services Practice. Oliver Eriksson, a digital veteran with over 20 years digital experience, has been charged with leading the practice and will report to Tripti Lochan, CEO – VML Southeast & India. Lochan said, “In this next phase of growth for VML, we are extremely excited to have a highly experienced digital practitioner like Eriksson join us to lead this new service offering for the agency. We look forward to deepening our engagement with current clients, and adding clients who are looking for digital to drive business transformation in the region, fueled by Eriksson’s expertise.”

VML announces Malaysia office launch
On the back of a very successful year in the region, VML has announced the launch of an office in Malaysia, the fifth office launch for VML in Southeast Asia. Tripti Lochan, CEO, Southeast Asia and India for VML, said that Malaysia was the “next logical step” in the network’s regional growth ambitions.


Trends and change to watch in 2017
The Future 100 report by J. Walter Thompson Intelligence takes a snapshot of emerging trends for 2017. According to the report, the technology industry continues to exercise enormous cultural and economic power, but finds itself entering unknown territory on multiple fronts. Markets that have long been overlooked or misunderstood are about to get their due. Advertising and marketing are embracing aspects of femininity that were previously taboo. And consumers are seeking new forms of escapism, fantasy and insight.

Cerebra’s social media crisis comms survey
To better understand the crisis communications landscape, Cerebra Johannesburg surveyed representatives from almost 100 companies from a wide range of industries. The study found that even the largest companies are falling behind in their crisis communications, with most lacking any official strategies or policies, despite having some understanding of the risks.

POVPolitics@Burson-Marsteller is a new series exploring the potential implications of the Trump Presidency for business and public policy. It provides insights from Burson-Marsteller and its network companies: Benenson Strategy Group, Direct Impact, Penn Schoen Berland and Prime Policy Group. The first post includes videos featuring Worldwide Chair and CEO of Burson-Marsteller Don Baer, and Founder and CEO of Benenson Strategy Group and Senior Strategist to the Hillary for America campaign Joel Benenson, discussing what corporations and institutions can learn from the election.

GroupM forecasts UK advertising investments growing to £18.8 billion in 2017
UK advertising is set to see the eighth successive year of growth, despite the short-term effect of the EU referendum, with predicted growth up from 6.3% to 7.2% for 2016, and from 5.8% to 7.2% for 2017. This increase in spending takes the industry to an investment of £18.8 billion in 2017, according to the latest media and marketing forecast figures from GroupM. The outlook for traditional media advertising has deteriorated slightly, from -1.1% to -2.6% for 2016 and from +0.5% to -1.4% in 2017. The predicted ad market share for pure-play digital has consequently risen by a point to 52% in 2016 and then up 3 more points 55% in 2017. The UK remains among the most digital-centric advertising markets in the world.

What kind of holiday shopper are you?
For this 2016 Holiday shopping season, SJR produced the ‘Flex Fulfillment Infographic’ for Target’s A Bullseye View. This festive infographic shines a fresh light on Target’s many order fulfillment options, while simultaneously allowing them to take full advantage of the busy holiday news cycle. It addresses Target’s broad audience by showcasing the many personalities & shopping types that Target serves – and the numerous ways that Target achieves it successfully through innovative technology and mobile offerings.

The Change Imperative
In a 2-part blog, Wunderman Sydney CEO Hurol Inan shares his thoughts on how Industry 4.0 is transforming life as we know it. From the way we shop for essential items, to the way we manufacture and market them, he posits that there are fundamental forces at play that are causing a seismic shift and exponential change across all industries. The second post explores five tips for embracing that exponential change.

Reaction from Phillip Hammond’s Autumn Statement
As part of its in-depth analysis and the ramifications of the Chancellor’s Autumn Statement, the Public Affairs team at Hill+Knowlton Strategies have compiled the reaction to the Statement from political stakeholders, businesses and unions, and third parties.




Aegon – MEC Hungary
Aust. Coal Association for Lower Emissions Trading, Chamber of Minerals & Energy of WA, Temple & Webster; Minerals Council of Australia – MEC Australia
BMW; Leesa Mattresses; DWP – MEC UK
Betadine; Chang Beer; F&N/100 Plus – MEC Vietnam
Credibanco – MEC Colombia
Dagrofa – MEC Denmark
Eika – MEC Norway
Mobil Jamuna Lubricants Ltd – MEC Bangladesh
Tempo Scan Group – MEC Indonesia
Verivox; Lexware – MEC Germany
Yves Rocher – MEC Turkey


Roche Bobois – Maxus Performance


GlobalOne (Maybank Championship Malaysia) – Hill+Knowlton Strategies Malaysia


Singapore’s Ministry of Culture, Community and Youth – Ogilvy & Mather Singapore
Dominar 400 – Ogilvy & Mather India


Apollo Optik – Wunderman Munich
Atos: English College – Wunderman Czech Republic
Grolsch – Wunderman Netherlands
Kraft Heinz (Planters Peanuts; Wellington’s sauces, condiments and flavourings; Mama’s Pies) – Labstore South Africa
OC Oerlikon – Futurecom/Wunderman Switzerland
Pizza Hut Delivery; UOB Bank, Vivo; Slai O’lai – Y&R Indonesia
The Greater Miami Convention & Visitors Bureau – VML US




Cathy Carl has been promoted to Chief Marketing Officer.

Dan Dobson-Smith has been named Chief Learning and Culture Officer.


MEC UK has hired Susie Burns (nee Dabbs) as head of Content Planning for the MEC Wavemaker content division.

MEC Manchester has appointed Mike Style as Chief Executive.


Blanc & Otus has appointed Tony Hynes as its new CEO. Tony will also serve as Executive Vice President at Hill+Knowlton Strategies, a sister company of Blanc & Otus.


Benjamin Franken has joined Y&R Group Switzerland as Creative Director.

Katherine Boehret has joined Burson-Marsteller as a Senior Director and will be based in Washington, D.C.

Jon Potter has joined Burson-Marsteller as Executive Vice President. He will be based in the Washington, D.C. office, and will be a senior counselor to the firm’s clients with a specific emphasis on emerging public policy issues, federal and state affairs and international trade.



AKQA was named Agency of the Year at the IAB UK Creative Showcase Awards. Don’t Look Away, AKQA’s collaboration with recording artist Usher, also won Best Digital Video Creative and Most Buzz-Worthy Campaign at the awards. Their work Nike Football Pro Genius was the winner of the Most Made for Mobile category.

At this year’s Ciclope Festival, AKQA UK’s Nike Football Pro Genius experience took home Gold in the App category, while Don’t Look Away won a Silver award in Interactive Film.


J. Walter Thompson Brazil bagged a Grand Prix, six Gold and five Silver awards at the El Ojo 2016 Awards.

J. Walter Thompson Argentina won a Silver and two Golds at the Argentinean Effie Awards.

J. Walter Thompson won a host of awards at the MENA Effies including the Grand Prix which was won by J. Walter Thompson Beirut, who also picked up two Golds and two Silvers. J. Walter Thompson KSA took home two Golds and one Silver award, while J. Walter Thompson Cairo also won a Gold and Silver. The Kuwait office won a Gold award and the Dubai office took home a Silver. J. Walter Thompson Casablanca also took home a Silver.

Scandad and J. Walter Thompson Kenya were victorious at the APA Awards in Kenya taking home two Gold and seven Silver awards between them.

J. Walter Thompson Levant was a winner in the video category at the recently held PR News Digital Awards.

J. Walter Thompson Atlanta took home a Silver LIA in the Music and Sound, Sound Design category.

Scanad Ghana took home four Golds and eight Silvers at the Gong Gong Awards 2016.


Geometry Global | Encompass took home Bronze in the Specialist Agency category at the Campaign Agency of the Year Awards in Mumbai.

Geometry Global Bogota walked away with four wins at the El Dorado festival including two Golds and a Silver. It also took home a Silver in the design category for its work with Samsung Nómada at El Ojo de Iberomérica.



Essence won the Digiday Europe Award in the Best Publishing Innovation in Advertising category, for its work with the FT.


MEC Portugal was named Media Agency of the Year 2016 at the Meios & Publiciaded Awards.

MEC Portugal took home a Gold and Silver Effie at the Prémios Eficácia Awards.

MEC Hong Kong won a Gold in the Excellence in Programmatic and a Silver in the Excellence in Public Relations categories, at the Marketing Excellence Awards.


MindShare Pakistan took home “Pakistan Digital Agency of the year 2016” at the Campaign Asia-Pacific Awards.

Mindshare APAC has been crowned Mobile Agency Network of the Year at the 2016 SMARTIES APAC awards organized by Mobile Marketing Association (MMA).


Hill+Knowlton Strategies UK took home the award for “Largest ROI from a Social Media Campaign or Strategy” at the Drum Social Buzz Awards 2016.


Ogilvy India won a WARC Gold & Innovative Channel Thinking Award for its campaign #EndAcidSale for Make Love Not Scars. In addition, Ogilvy also won a Silver & Local Hero Award for ‘Keep Calm and Visit Diu’ for the Daman & Diu Tourism campaign.

In the Campaign Asia Pacific Agency of the Year 2016 Awards, held in Mumbai, Lorraine Martin won a Gold for Ogilvy India in the Individual category for South Asia Corporate Communications Team of the Year; VR Rajesh won Runner Up for Account Person of the Year and Harshad Rajadhyaksha & Kainaz Karmakar won Runner Up for South Asia Creative of the Year. Ogilvy India won a Silver in the ‘India Creative Agency of the Year’ category. Ogilvy & Mather also won the ‘South Asia Creative Agency of the Year’ category, an award won by Ogilvy India, Ogilvy Pakistan and Ogilvy Sri Lanka.

Ogilvy India took home three Gold and one Silver at the Magzimise Awards 2016 for Best Art Direction, Best Copywriting and Travel and Hospitality sub categories for The Department of Tourism, Government of Rajasthan, Taj Holidays in the Travel, Tourism and Hospitality category.

Ogilvy CommonHealth Asia Pacific Australia won the Global Award at the Global Awards for its work with Boehringer Ingelheim/Metacam.

Ogilvy CommonHealth in NJ took home a Gold for its work with Ariad Pharmaceuticals and a Silver for its work with Pfizer at the Rx Club Show Awards.

Ogilvy CommonHealth in NJ was also a winner at the W3 Awards taking home four Silvers for its work with Pfizer.

Team Chemistry won two Silvers at the W3 Awards for its work with Janssen Biotech.


AllTogetherNow won a Gold and a Silver at the International Content Marketing Awards 2016. The Gold was for work with its client Argos in the Best Real-Time activation category. The Silver was for its work with Lexus in the Best Use of insight and data category.

AllTogetherNow along with sister agency CHI took also took home a Gold at the International Content Marketing Awards 2016 for work with Lexus in the Best Automotive category.


Following Burson-Marsteller Africa’s African Agency Network of the Year award win at the Financial Mail AdFocus Awards, two of its branded partners, Engage Burson-Marsteller (Kenya) and brainchild Burson-Marsteller (Uganda), walked away with top accolades at their local PR industry awards ceremonies, The PRSK Awards and the PRAU Awards.

Ruby Fu, CEO and Market Leader, Burson-Marsteller China, recently won a Silver Award for Woman of the Year – Advertising, Marketing & Communications at the Stevie Awards 2016 for Women in Business.

Cohn & Wolfe won two EPICA Awards. It was awarded Gold in the Public Relations category and Silver in the Online Campaigns - Consumer and Household category for the internationally recognized campaign “The Swedish Number,” executed in partnership with INGO and Grey PR, and also took home Gold in the Consumer Direct category.

Cohn & Wolfe Germany took home two PR Report Awards for its work with HRA Pharma’s ellaOne. The team’s “Only If I Want” campaign won the Communication in the Public Space and Healthcare categories.

Cohn & Wolfe has been named EMEA Regional Network of the Year at the 2016 ICCO Global Awards in London.

Cohn & Wolfe Sweden received four SPINN Awards and three 100-Watt Awards earning recognition for the Swedish Tourist Association’s “The Swedish Number” campaign, in partnership with INGO and Grey New York, and “The Chocolate House” for Mondelez. In addition, Cohn & Wolfe Sweden Junior Consultant Axel Bringel was named Rookie of the Year at the SPINN Awards.

These Days Belgium won a Gold and four Silvers at the Eurobest awards for its “Coins of Hope” campaign.

VML India was successful at the 2016 W3 Awards taking home “Best in Show” for its work with Mahindra for its website, as well as one Gold and five Silvers.

VML Poland was recognized at the Effie Awards with two Silver Awards.

Wunderman Paris took home Gold in the Direction and Cinematography category at the Epica Awards for its work with Danone.

Wunderman Portugal was a winner in the Associations and Public Sector category at the 2016 Meios e Publicidade magazine PR awards.

Wunderman UAE won two Silvers for its work with GE Fish at the Epica Awards.



Rockfish won two Silvers at the W3 Awards for work on the new Mars.com global site. Recognition was received in the categories, Website Features: Structure and Navigation, and Website Features: User Experience.

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