e.wire
July 2014


Stop Press

  • WPP lifts World Cup of advertising
  • JWT launches scholarship to support aspiring female creatives
  • AGM highlights vital role of “applied creativity”

New Offers

  • First Brazilian office for AKQA
  • The Circus comes to Grey in Peru
  • Guardian Digital Agency joins Kantar
  • The Hardy Boys acquisition extends JWT’s reach in South Africa

Insights

  • New Indian Prime Minister overtakes the White House on Twitter
  • Global FMCG ecommerce to grow by $17 billion by 2016
  • Selling to the converted?

New Business

  • Taxi wins Kraft Foods Group’s Maxwell House account
  • Comic Relief appoints HighCo MRM

People

  • Hill+Knowlton Strategies appoints Richard Millar to new role
  • Ritesh Patel joins Ogilvy CommonHealth Worldwide

Awards

  • MediaCom UK CEO Karen Blackett awarded the OBE
  • MEC ranked the most competitive media agency in APAC

STOP PRESS

WPP lifts World Cup of advertising

For the fourth year running WPP was named Holding Company of the Year at the 2014 Cannes Lions International Festival of Creativity, as its agencies set the standard once again at the industry’s premier awards competition.

Ogilvy & Mather was crowned Network of the Year for the third time in a row. Among the many examples of winning work from WPP agencies were: Ogilvy & Mather Brazil’s “Bald Cartoons” for GRAACC; “Unload your 401k” by Grey New York; OgilvyOne London’s “Magic of Flying” for BA; “Turning Packaging into Education” from Y&R Yangon/Red Fuse for Colgate Palmolive, bringing Myanmar its first ever Lion; Ogilvy South Africa’s “Give Me Strength” for Lucozade; “The Autocomplete Truth” for UN Women by Memac Ogilvy; Y&R Beijing’s campaign for Penguin China; and Bob Dylan’s “Like a Rolling Stone” box set release by Interlude New York for Sony Music.

Sir Martin Sorrell, CEO of WPP, said: “We normally describe Cannes as our Oscars but this year it’s the World Cup of advertising and marketing. We’re thrilled to lift it for the fourth year in a row. Huge thanks and congratulations to all our winning people, agencies and networks.”

The Cannes win followed the announcement that WPP had, for the third consecutive year, won the Effie for the world’s most effective holding company.

JWT launches scholarship to support aspiring female creatives

An international scholarship to assist and promote talented female creative advertising students has been launched by JWT Worldwide. The Helen Lansdowne Resor Scholarship, named after the industry pioneer who was JWT’s first female copywriter, is a centrepiece of the agency’s 150th anniversary celebrations.

AGM highlights vital role of “applied creativity”

At WPP’s 42nd Annual General Meeting, held in The Shard in London, the Group’s Chairman Philip Lader used the opportunity to champion the role of creativity in driving commercial success:

“To misrepresent commercial creativity as just a bit of fancy window-dressing is hugely to underrate the talents of those who create it. To make entrancing things within the unforgiving discipline of a marketing brief is a very, very difficult thing to do; and all the more so, since it’s often made to look so easy.

“There are still businesses that see creativity as little more than a cosmetic: a final touch of lipstick to make a product look more appealing. They are profoundly wrong: and the world is full of case studies to prove them wrong. Applied creativity can be as central, as integral and as functional as any operating system; and should be expected to be so.

“Creativity and effectiveness have never been alternatives. If you get the first one right, the second will follow.”

Proving the point, WPP announced a strong set of figures, revealing that in the first five months of 2014 reported revenues were up 1.2% at £4.425 billion, constant currency revenues were up 9.8%, and like-for-like revenues were up 7.6% in sterling.

NEW OFFERS

First Brazilian office for AKQA

AKQA has opened an office in São Paulo, the agency’s first in Brazil. The office will be led by acclaimed creative duo Hugo Veiga and Diego Machado, who join from Ogilvy & Mather Brazil where their work included the multi-award-winning “Dove Real Beauty Sketches” campaign. The pair will report to AKQA’s CEO Ajaz Ahmed.

The Circus comes to Grey in Peru

Grey has agreed to acquire a majority stake in Circus Peru, a full-service marketing company based in Lima. Circus will be integrated into the existing Grey Peru operation and renamed as Circus Grey.

Guardian Digital Agency joins Kantar

Kantar has acquired the Guardian Digital Agency, a specialist data visualisation, site design and interactive development agency, previously part of Guardian News & Media. The company, which employs 13 people, will be rebranded under the new name Graphic.

The Hardy Boys acquisition extends JWT’s reach in South Africa

JWT has taken a majority stake in The Hardy Boys, one of the leading independent brand-building and activation agencies in South Africa. The deal not only extends JWT’s footprint into Durban, but also provides the agency with fully integrated activation capabilities in South Africa and the wider region.

Kantar Media takes a majority stake in Precise

A majority interest in Precise Media, a leading provider of monitoring and evaluation services, has been acquired by Kantar Media. Founded in 1996 and based in London, Precise employs 430 people servicing 2,500 customers including multinational corporations, PR agencies, public sector bodies and SME clients.

Joule, Kinetic and AKA launch Zone Digital

Mobile marketing agency Joule, in partnership with sister agency Kinetic (both are part of WPP’s tenthavenue) and international marketing agency AKA, has launched Zone Digital, a tool that enables brands to target audiences across digital devices and enhance the effectiveness of out of home media planning.

Sofresh acquired by XM Asia

XM Asia, a JWT company, has agreed to take a majority stake in Sofresh, a leading digital creative agency in Vietnam.

Factual and The Data Alliance announce partnership

The Data Alliance has formed a global partnership with Factual, a geo-location data company, which will enable WPP operating companies to leverage data that maps more than 65 million businesses in 50 countries to specific locations. Nick Nyhan, CEO of The Data Alliance, said: “Factual is a global data source that can help clients make minute-by-minute, geo-specific decisions so they can deliver the right content at the right time... and in the right place.”

EffectiveBrands acquired by Millward Brown

Millward Brown has purchased Amsterdam-based EffectiveBrands Holding, a leading marketing strategy consulting firm. Millward Brown will combine EffectiveBrands with Millward Brown Optimor, its strategy consulting unit, to form Millward Brown Vermeer.

MediaCom launches Finland office

After five years in partnership with Virta Mediacommunity in Helsinki, GroupM has launched MediaCom as a separate and fully owned company in Finland. MediaCom Finland will be led by Micke Nordman, Head of Business Development at GroupM, and Katri Laitinen, Chief Operating Officer at MediaCom.

New Canadian office for Spafax

Global content agency Spafax has launched an office in Toronto which will be home to a new Creative Hub, under the leadership of Lisa Guimond, and a new Public Relations division, which will be led by Courtney MacNeil.

Dialogue rebrands to GreyShopper London

Shopper marketing agency Dialogue London, which became part of Grey London at the end of 2012, has been rebranded as GreyShopper London.

US launch for Kantar’s TGI offering

Kantar Media has announced that it will launch TGI, its consumer insights business, in the US. Already established in 70 countries, TGI uses insights drawn from more than 800,000 interviews each year to provide marketers with a wide-ranging view of consumer attitudes, product usage and media consumption, helping them to better anticipate emerging global trends.

New virtual reality technology launched by Red Dot Square

Red Dot Square, part of Kantar Retail, has released Red Dot 3D8, a new virtual reality software platform that helps organisations make faster and more informed retail and shopper decisions.

INSIGHTS

New Indian Prime Minister overtakes the White House on Twitter

Burson-Marsteller has released Twiplomacy, its annual study of world leaders on Twitter, revealing that since his election in May 2014, India’s new Prime Minister Narendra Modi has become the fourth-most followed world leader on Twitter, surpassing the United States White House account. The report found that more than 83% of United Nations governments have a presence on Twitter, and 68% of all heads of state have personal Twitter accounts.

Global FMCG ecommerce to grow by $17 billion by 2016

Kantar Worldpanel has released a report identifying strategies for retailers and brands to take advantage of the predicted growth of online sales in the fast-moving consumer goods (FMCG) market. Ecommerce is anticipated to account for $53 billion of global FMCG sales by 2016 – an increase of $17 billion (47%) on the current $36 billion.

Selling to the converted?

TNS has released a study that suggests many apparently successful ads actually only achieve significant engagement amongst consumers who are likely to have bought the brand anyway. The report identifies key characteristics that enable advertisements to do more than simply sell to the converted.

The six characteristics that give emerging giants an edge

TNS has released a study identifying six characteristics that have powered the success of large companies in fast-growth markets, and analysed how these businesses can ensure they maintain their competitive edge as they expand into new countries.

JWT reshapes the world map by personality profiles

JWT has released Personality Atlas, a study that examines perceptions and stereotypes of the people, cultures, governments and brands/products of 27 countries, in order to restructure the world map by personality profiles. Mark Truss, JWT’s Global Director of Brand Intelligence, said: “It’s interesting to see just how stubborn global stereotypes can be... while there has been an expectation that the global economy, media cycle, and the internet would make the world a smaller place, yielding a greater sense of our fellow world citizens, the survey results suggest otherwise.”

Making sport sponsorship work

MediaCom has released a report recommending ten rules that brands should follow when considering sports sponsorship in order to ensure that they successfully connect with consumers at scale and make a lasting impression.

NEW BUSINESS

GRASS ROOTS

UK Government Framework Agreement – Grass Roots Meetings & Events

GREY GROUP

Fenesta – Grey Group India
Fitness First; HBO – Campaigns & Grey
Metro – Grey Group Singapore

GROUPM:

MEC

Zuji Hong Kong – MEC
PermataBank – MEC Indonesia
Goibibo – MEC India
Land Rover – MEC New Zealand
More Fun House – MEC Taiwan
Cotra Enterprise – MEC Malaysia
Weleda – MEC Netherlands, Belgium, Luxembourg
The Style Outlet – MEC Spain
Tesa – MEC Italy
Ithmar – MEC Middle East
SanDisk – MEC Switzerland
Fonade; DR Solucion – MEC Colombia

HIGHCO MRM

Comic Relief – HighCo MRM

HILL+KNOWLTON STRATEGIES

LG – Hill+Knowlton Strategies Australia
RenewableUK; SunEdison – Hill+Knowlton Strategies London

YOUNG & RUBICAM GROUP

UPC – Wunderman Czech Republic
Abbott Diabetes Care – Wunderman Italy
MTS – Wunderman Russia
Rezidor Hotel Group – Burson-Marsteller
Duke Energy – VML
G.H. Mumm – VML Australia
Maxwell House – Taxi US and Canada
BC Hydro – Taxi Vancouver

PEOPLE

THE BRAND UNION

Majdoleen Till has joined Brand Union Middle East as Executive Business Director.

GROUPM:

MEC

MEC has appointed Jonathan Edwards to the newly created role of Regional Director, Analytics, Data and Technology Lead, Asia-Pacific.

MEC Irvine has hired Brian Ko as Managing Partner, Senior Director of Digital, and Sharon Pardee as Partner, Senior Director of Planning.

MEC Russia has appointed Samuel Khachikyan as Head of Performance and Petr Panaetov as Media Group Head.

Antoine Brown has joined MEC New York as Senior Director and Annabella Yang has been appointed as Chief Digital Officer, MEC China.

HILL+KNOWLTON STRATEGIES

Richard Millar has been appointed as Hill+Knowlton Strategies’ Global Chair, Creative Strategy.

Hill+Knowlton Strategies London has appointed Simon Shaw to the newly created position of Chief Creative Officer.

JWT

JWT Atlanta has promoted Jeremy Jones to Executive Creative Director and Dustin Tamilio to Group Creative Director, while Digitaria Minneapolis has named Maggie McQuillan as Associate Director, Brand Planning.

KANTAR

The Futures Company has appointed Jason Briggs as Director of its EMEA office.

OGILVY & MATHER

Ritesh Patel has joined Ogilvy CommonHealth Worldwide as Executive Vice President, Chief Digital Officer.

Ogilvy CommonHealth Worldwide has promoted Matt Balogh to Senior Vice President, Chief Technology Officer, and Skot Kremen to Vice President, User Experience Specialist.

Ogilvy Public Relations has appointed Patricia Galea as Executive Vice President and Los Angeles Office Head.

OgilvyOne Hong Kong has promoted Sheilen Rathod to Managing Director.

TNS

TNS has hired Ishbel Morrison as Global Human Resources Director.

YOUNG & RUBICAM GROUP

Michael Sussman has been promoted to President of Y&R’s BrandAsset Valuator (BAV) Worldwide.

Juan Bonilla has been appointed as President of both Y&R and Wunderman Mexico.

Ann Davison has joined Burson-Marsteller as US Public Affairs and Crisis Practice Chair.

VML has appointed Mitch Bradbury as Client Finance Director and VML Chicago has named Jason Gaikowski as Global Lead, Consumer and Business Intelligence.

Bienalto has appointed Gareth Mair and Gui Bassanelli as Associate Directors.

AdPeople Worldwide has appointed Steve Miller as Executive Creative Director for North America, and AdPeople Shanghai has named Ashley Ouyang as Business Development Director.

Blast Radius/Wunderman Canada has hired Dave Stevenson as Senior Creative Director, Trista Vincent as Associate Creative Director and Graham Ameron as Senior Art Director.

AWARDS & RECOGNITION

GEOMETRY GLOBAL

Geometry Global was the most awarded agency at the Golden Hammer Awards 2014, winning a total of 30 gongs including Network of the Year. The agency also won a Platinum award at the AME Awards and an EX Award at the Event Marketing Summit.

GREY GROUP

Grey Group Hong Kong won the award for Best Idea – TV at Marketing Magazine’s Hong Kong Agency of the Year Awards 2014, while Canon Wu and Joseph Tsang were named on Campaign Asia-Pacific’s Digital A-List.

GROUPM:

MAXUS

Maxus India was named Digital Agency of the Year at Campaign India’s Digital Crest Awards, while Maxus Austria won the State Award at the Staatpreis Werbung Awards.

MEC

MEC was ranked as the most competitive media agency in Asia-Pacific in RECMA’s latest Compitches Report.

At the Pakistan Advertisers Society Awards MEC Pakistan claimed top prize in the Hotels, Fast Foods and Restaurants category for its work for McDonald’s.

MEC India was named Mobile Media Agency of the Year at the Indian Digital Media Awards, and also picked up two Golds and a Silver.

MEDIACOM

MediaCom UK CEO Karen Blackett was awarded the OBE in the Queen’s Birthday Honours list for services to the media communications industry.

MediaCom’s BLINK magazine picked up a Gold Quill for excellence in business communications.

MediaCom Austria won two Golds at the Austrian Media Awards and MediaCom Poland was named Media Agency of the Year by Media & Marketing Poland.

HILL+KNOWLTON STRATEGIES

Ivy Soonthornsima, Senior Vice President and Head of Integrated Communications, H+K Strategies Asia-Pacific, was named on Campaign Asia-Pacific’s Digital A-List 2014.

JWT

JWT Canada picked up five gongs at the 2014 Applied Arts Advertising Awards.

OGILVY & MATHER

Ogilvy & Mather Hong Kong was named Overall Agency of the Year at Marketing Magazine’s Agency of the Year Awards 2014 for the eighth consecutive year.

SPAFAX

Spafax’s Earn Your Wings campaign for Air Canada received a COLLOQUY Recognizes Award for Gamification Promotion.

YOUNG & RUBICAM GROUP

Wunderman Prague won three Silvers at the Cesky Direct Awards, and Wunderman Jordan took home a total of nine awards at the 2014 Jordan App & Web Awards, including two Golds and three Silvers.

At The Austrian Columbus Awards Wunderman Germany won two Golds and Wunderman Austria picked up a Silver.

K2 Kung, Managing Director of Wunderman Beijing and Guangzhou, Bryce Whitwam, Managing Director of Wunderman Shanghai, and Chris Jones, Executive Creative Director of Wunderman China Group, have been named on Campaign Asia-Pacific’s Digital A-List 2014.

Burson-Marsteller won a 2014 Public Relations Society of America Silver Anvil Award and four Awards of Excellence at a ceremony in New York.

Burson-Marsteller Greater China Chief Digital Strategist Joe Peng was named on Campaign Asia-Pacific’s Digital A-List 2014.




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