May 2014

Stop Press

  • WPP launches The Government & Public Sector Practice
  • Strong first quarter as new business surges
  • South African digital agency joins WPP

New Offers

  • The Data Alliance and eMarketer in global partnership
  • Mobile app effectiveness measured by Millward Brown
  • GroupM takes stake in Turkish mobile media agency


  • JWT sheds light on Mipsterz
  • Developing best-in-class marketing in a digital world
  • Cracking the customer code

New Business

  • MEC wins BGL Group’s media account
  • M&S hands its media planning and buying account to Mindshare
  • eBay appoints MediaCom


  • The Partners CEO Jim Prior takes on new dual role
  • MediaCom boosts its global digital leadership
  • Ogilvy & Mather New York promotes Lou Aversano


  • AKQA wins The Queen’s Award for Enterprise Innovation


WPP launches The Government & Public Sector Practice

A new practice to drive excellence in government communications has been launched by WPP. The Government & Public Sector Practice will give public sector organisations a single point of access to WPP’s combined resources, bringing together multidisciplinary teams of agencies to meet clients’ needs. The practice will be led by Dr Michelle Harrison, who is also CEO of social research agency TNS BMRB. Sir Martin Sorrell, CEO of WPP, said: “Government policies rarely succeed if the communication fails. I am proud of our agencies’ role in supporting governments around the world, providing the communications that make public policy and public services work. The new practice builds on our long track record of world-class work for the public sector.”

Strong first quarter as new business surges

WPP has posted a strong set of results for the first quarter of 2014 as its agencies recorded a surge in new business – a trend that accelerated in April. Major wins this year include: Vodafone and BGL Group (MEC); Pepsi, Marks & Spencer and Volvo (Mindshare); Papa John’s (Grey); Tiffany & Co (Ogilvy); Miller Lite (Cavalry); and Burger King (David). WPP reported constant currency revenue growth of 9.6% and like-for-like growth of 7.0% for the three months to the end of March.

South African digital agency joins WPP

WPP has agreed to acquire Quirk, Africa’s largest independently owned digital marketing agency. Founded in South Africa in 1999, Quirk employs over 200 people in five offices across Africa and in London.


The Data Alliance and eMarketer in global partnership

WPP’s Data Alliance, the company that supports access to data and data partnerships around the Group, has announced a global partnership with eMarketer to provide all WPP companies with access to the latter’s digital marketing research data.

Mobile app effectiveness measured by Millward Brown

Millward Brown has launched Link for Apps, a tool to help marketers understand the impact of a mobile app on a brand’s value by diagnosing the app’s strengths and weaknesses, and gauging whether consumers are receiving brand messaging as intended.

GroupM takes stake in Turkish mobile media agency

GroupM has agreed to purchase a majority interest in aMVG, the leading mobile media agency and mobile technology company in Turkey.

tenthavenue and BesTV launch joint venture in China

London-based tenthavenue and Shanghai Media Group’s BesTV have announced that they will establish a new company, Bestenth Media, to provide out-of-home digital and mobile advertising services in China.

XTEL acquired by Kantar Retail

Kantar Retail has purchased XTEL, a leading provider of software, analytics, mobile and cloud solutions to leading consumer goods manufacturers, based in Italy.

New tools help MediaCom guide brand sponsorship

MediaCom Sport has launched Connected Sponsorship, a new suite of strategy and evaluation tools for brands investing in sponsorships. The tools help guide sponsorship investment decisions, as well as measure the return on investment for the sponsor.

The Data Republic acquired by Kantar Media

Kantar Media has bought the entire issued share capital of The Data Republic, a social media data analytics agency based in Barcelona.

Canadian digital agency purchased by WPP

WPP has acquired Twist Image Multimedia, a leading creative digital marketing agency based in Montreal.

New LatAm venture for MediaCom

MediaCom has opened a new office in Peru, to be led by the agency’s Latin American CEO Antonio Miranda.


JWT sheds light on Mipsterz

In a new report JWT MENA Brand Intelligence takes an in-depth look at “Mipsterz” (Muslim hipsters), a growing sub-culture of trendy, young Muslims, and the opportunities this group presents for brands.

Developing best-in-class marketing in a digital world

Millward Brown has released Getting Digital Right, a study investigating the main difficulties faced by marketing teams on a day-to-day basis. The findings suggest that tracking return on investment, developing a cohesive strategy and understanding the consumer have become increasingly challenging in an ever-evolving digital world.

Cracking the customer code

TNS has released a new report, based on a survey of over 40,000 people across 20 countries, arguing that increased competition and consumer power has made it more important than ever for companies to fully understand what matters to their customers, and how to make the most out of their customer relationships.



Maybank – Bates CHI&Partners Indonesia
Huda Gold; Halida – Bates CHI&Partners Vietnam
Balmer Lawrie – Bates CHI&Partners Kolkata



RWE npower – Maxus UK
Nikon – Maxus Singapore
Vodafone – Maxus India


Vodafone – MEC and Team Red Media
BGL Group – MEC UK, France and Netherlands
Crown Commercial Service; Easycar; Sofidel; Toxic Fox – MEC UK
Go Daddy – MEC India and MEC UK
Bimex – MEC Turkey
Electricity Authority – MEC New Zealand
Cosmax; Hallmark Australian – MEC Australia
Mill Ville – MEC Pakistan
Singer Mega & Homes – MEC Sri Lanka
PayPal; Gruma – MEC Mexico
Cloud 21 – MEC Argentina
Avantel – MEC Colombia
Parfume Holding – MEC Italy
Anjum Hotel – MEC KSA
Walmark – MEC Poland


eBay – MediaCom EMEA


Marks & Spencer – Mindshare UK
Pepsi – Mindshare China


British Gas; Runnit; Net Initiative – HighCo MRM


Sedrin Beer – JWT Shanghai


Twitter – Ogilvy Public Relations Singapore


Dave & Buster’s – Rockfish


BCA; Merck – Young & Rubicam Indonesia
Gazprombank; VTB24 bank; 7th Continent – Wunderman Russia
Ooredoo – Wunderman Dubai and Wunderman PXP Austria
Royal Canin; Generali – Wunderman Italy
Adidas Indonesia – VML Qais
Johnnie Walker – VML IM2.0 Shanghai
Atlantis Rejser; Nordic Consumer Portals – AdPeople Denmark



Asatsu-DK has hired Rob Sherlock as its first Worldwide Executive Creative Director.


Tobias Phleps has become the new CEO of Brand Union Germany.


Grey Poland has named Agnieszka Gozdek as Strategy and Brand Planning Director, while Gosia Skorwider has been named Managing Director of GREY:POSSIBLE.


GroupM has promoted Tony Chen to the newly created role of Chief Digital Officer, China/Taiwan.


MEC has named Josh Berman as Head of Digital Product Development, Deirdre McGlashan as Chief Digital Officer, and Oana Padure as CEO of its Romanian office.

Jason Lee has been named Senior Partner, Senior Director of Digital, MEC North America, and Jane Sullivan has been appointed head of MEC’s recently launched Brisbane office.


Jon Gittings has joined MediaCom as Global Business Development Strategy Officer, and Shane Crombie has been named Head of Interaction, MediaCom China.


JWT has appointed Greg Shuler as Chief Talent Officer for the MENA region, while Will Edwards and Chris Badger have been made Associate Creative Directors of JWT Sydney.

Stefano Zunino has been promoted to CEO of JWT LATAM, and Amy Avery has been named Head of Analytics at JWT North America.

Meanwhile JWT Canada has named Darrell Hurst as Executive Vice President, Managing Director, Robert Emlay as Digital Operations Lead, and Jed Churcher as Vice President, Creative Director.


Added Value has promoted Jonathan Hall to President for Consulting, North America, Jeff Powell to Executive Vice President and Thought Leader for Segmentation and Portfolio Planning, and Steve Rowe to Executive Vice President, Brand Strategy and Innovation.


Jim Prior, CEO of The Partners, has also been appointed CEO of fellow WPP brand and design agency Lambie-Nairn.


Renee LaBriola has been appointed Head of Neo@Ogilvy Singapore.


POSSIBLE UK has appointed Jim Chesnutt as Managing Director and Lucas Peon as Executive Creative Director.


Michael Atkins has been named Executive Director of Dentsu Y&R in Japan.

VML has promoted Chuck Searle to Chief Client Officer.

Gavin Siakimotu and Guy Denniston have been appointed as joint Creative Directors of Y&R Auckland.



Bates CHI&Partners Singapore Managing Director Christina Chong was selected as one of Asia’s Top 20 Women to Watch by Campaign magazine.


Digit were awarded a BAFTA Television Craft Award in the Digital Creativity category for their programme D-Day: As it Happens, alongside partners Channel 4 and Windfall Productions.


Grey Singapore won a Viewers’ Choice Award for their work for the Singapore Workplace Safety and Health Council.



Maxus UK won Best Video and The Chairman’s Award at The Drum Digital Trading Awards, Maxus Belgium won a Gold at the Annual Master in Media Awards, and Maxus Spain won a Gold and a Silver at the Asociación de Medios Publicitarios de España Awards.


Adweek named Pele Cortizo-Burgess, MEC’s Global Head of Integrated Planning, as one of its 2014 Media All-Stars, while MEC North America was awarded two Golds at the Internationalist Innovation in Media Awards.


MediaCom won eight trophies at the 2014 Global Festival of Media Awards, including three Golds and two Silvers.


JWT Canada won five Applied Arts Design Awards.


Spafax’s multiplatform media and marketing magazine Sparksheet was honoured at The Webby Awards in the Best Business Web/Blog category.


Y&R Vietnam took top honours in the Product Design category at AdFest 2014 for its campaign for Colgate.

Y&R Korea’s Jaehee Jung was named one of Campaign Asia-Pacific’s Top 20 Women to Watch.

At the Andy Awards Y&R New York and Y&R Dubai each took home a Silver, and Y&R Chile won two Silvers.

Wunderman’s Seattle and Colombian offices won People’s Voice Awards at the 18th annual Webby Awards in the Consumer Electronics and Sports categories, respectively.

Wunderman UK took home an award in the Consumer Electronics category at The Shorty Industry Awards, while two Blast Radius Paris campaigns were honoured at the Webby Awards.

At the ADC Creative Awards, Wunderman Prague Creative Director Richard Stiebitz received a Gold Fire Award for outstanding contribution to the Czech advertising industry.

Wunderman Prague won two Silvers at the Louskácek Art Directors Club Creative Awards 2014, and claimed a Grand Prix, two Golds and two Silvers at the Internet Effectiveness Awards.

VML Australia claimed the awards for Best Digital Advertising (overall) and Best Digital Advertising, Government and Non-Profit, at the 2014 Digital Industry Association for Australia awards ceremony.

VML Kansas City’s work for The Folly Theatre Centre Screen Live Theatre Experience won a Tomorrow Award, and VML Atlanta’s work for Kleenex was honoured with two gongs at The Webby Awards.

Penn Schoen Berland Senior Vice President Alex Braun was named International Campaign Consultant of the Year by the American Association of Political Consultants.

Diane Vinch, Sudler & Hennessey’s Senior Vice President, Management Supervisor, was named by The Healthcare Businesswomen’s Association’s as one of its Rising Stars for 2014.

These Days Y&R Belgium won six gongs at the 2014 Internet Advertising Competition Awards.

Phantasia left the Premio ANDA Awards 2014 with four wins, including the prize for Digital Agency of the Year.

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