e.wire
March 2014


Stop Press

  • Latest BrandZ report explores “The Chinese Dream”
  • Ogilvy wins global Tiffany account
  • WPP reports full-year results
  • Unilever and WPP sign shopper marketing agreement

New Offers

  • WPP Digital takes minority stake in Percolate
  • Creative digital agency Lemon Sky acquired by JWT
  • Kantar Worldpanel launches in Africa
  • POSSIBLE launches new practice

Insights

  • US car makers struggle to convince a nation of social sceptics
  • Fourth annual Review Preview released by MEC
  • Burson-Marsteller to track Europe’s big year of change

New Business

  • VML scores a hole-in-one
  • JWT named agency of record for Carlsberg in Malaysia, Singapore and Hong Kong

People

  • Changes at the top for MEC UK
  • Burson-Marsteller announces senior Asia hires
  • Chris Garbutt promoted to Chief Creative Officer of Ogilvy & Mather East

Awards

  • Y&R Singapore named Cannes Chimera 2013 Challenge Winner

STOP PRESS

Latest BrandZ report explores “The Chinese Dream”

In the offices of the UK Department for Business, Innovation and Skills, WPP last month launched its latest BrandZ report, The Power and Potential of The Chinese Dream. The study explores the meaning and significance of “The Chinese Dream” for Chinese consumers and its potential impact on brands. Based on original research conducted by Millward Brown, it also brings together insights from the BrandZ database, the Futures Company, Y&R and FITCH.

Ogilvy wins global Tiffany account

Ogilvy & Mather Worldwide has been appointed as Tiffany & Co’s global marketing communications partner. Ogilvy will provide the luxury retailer with brand positioning and advertising support from its offices in New York and Paris. The assignment covers print, digital, video and out-of-home.

WPP reports full-year results

WPP has posted its financial results for 2013, reporting revenue growth of 6.2% and pre-tax profits of £1.296 billion, up almost 19% year-on-year.

Unilever and WPP sign shopper marketing agreement

Unilever has announced that WPP will create a new group to provide it with customised shopper marketing solutions in the US. Team Unilever Shopper will draw on resources from multiple WPP companies and associates.

NEW OFFERS

WPP Digital takes minority stake in Percolate

WPP Digital, the digital investment arm of WPP, has purchased a minority interest in Percolate Industries, a New York-based technology company with a unique brand identity mapping platform. Clients include MasterCard, CIGNA, Ford, Red Bull, Diageo, Unilever and the University of Phoenix.

Creative digital agency Lemon Sky acquired by JWT

JWT has agreed to purchase Lemon Sky, a leading Polish creative marketing company that specialises in providing digital advertising and campaign services.

Kantar Worldpanel launches in Africa

Kantar Worldpanel has initiated the first stage of its planned expansion into Africa with the launch of new consumer panels in Nigeria, Kenya and Ghana. The company expects to set up panels in more African markets in the near future.

POSSIBLE launches new practice

With a particular focus on LinkedIn and Amazon, global creative agency POSSIBLE has launched Emerging Solutions, a new practice designed to help clients grow their businesses by better understanding and utilising online platforms.

Genesis Burson-Marsteller to collaborate with Medulla Communications in India

Genesis Burson-Marsteller and Medulla Communications, a specialist healthcare communications agency based in Mumbai, have formed an exclusive partnership to provide the health sector in India with strategic, creative and medical communication services.

New insights/strategies group launched by Ogilvy PR in North America

Ogilvy Public Relations has created a new group in North America to enhance its ability to generate research-based insights and strategies to help clients better capitalise on emerging opportunities and deal with threats. Insight & Strategy will be led by Michael Briggs, a 15-year veteran of Ogilvy PR.

Burson-Marsteller makes strategic moves in Africa

It has been announced that Johannesburg-based Arcay Burson-Marsteller, which became a majority owned subsidiary of Burson-Marsteller in September 2011, has been renamed Burson-Marsteller. In addition, 12 of the company’s long-standing exclusive affiliates from across Africa have entered into new partner agreements, bringing them even closer to the network. They will now all operate under the name Burson-Marsteller.

INSIGHTS

US car makers struggle to convince a nation of social sceptics

Car buyers in the US are more likely to be persuaded by traditional marketing, rather than blogs, forums and social media, which are often seen as less reliable, according to findings from The Automotive Path to Purchase Study conducted by TNS. This is in stark contrast to China, the world’s largest auto market, where 31% of buyers see consumer-driven content as the most trustworthy source of information, compared to just 7% in the US.

Fourth annual Review Preview released by MEC

MEC has published its 2014 Review Preview, a collection of global essays written by the agency’s staff which recap the most significant takeaways from the past year and predict key trends for the next 12 months and beyond.

Burson-Marsteller to track Europe’s big year of change

Burson-Marsteller Brussels has launched Europe Decides, an initiative to follow major events in Europe in 2014 – including the European Parliament elections and the selection of new presidents of the European Commission and European Council – and communicate the changes in a way that demystifies the complex process for politically-engaged audiences.

Restoring value to general insurance

TNS UK has released the results of a study investigating the decline in the relationship between insurance providers and their customers. Based on the views of consumers buying a range of both mandatory and discretionary general insurance products, the report suggests that a better understanding of individual customers’ preferences and needs can help companies make real progress in the marketplace.

Analysis of the Chinese government’s Third Plenum provided by Burson-Marsteller

Burson-Marsteller China has released an article addressing eight key dynamics of the Chinese Communist Party’s 18th Congress Third Plenum meeting and its implications for foreign multinational companies from a public affairs and communications perspective.

NEW BUSINESS

ECOMMERA

Sojeans – eCommera

GEOMETRY GLOBAL

Heliar Batteries – Geometry Global Brazil

GROUPM:

MEC

Virgin Media Business – MEC Global Solutions
Fiat – MEC Romania
GE Capital – MEC Hungary
HuiYuan Juice – MEC China
Henkel; Ajinomoto; Lasalle Foods; DSG – MEC Indonesia
Beiersdorf – MEC Philippines
Mentos – MEC Denmark
Pure Gold Jewellery – MEC Dubai
Altibox – MEC Norway
Aqua Römer; Degussa – MEC Germany
Coswell – MEC Italy
Mlekarny – MEC Czech Republic
Bongrain – MEC Slovakia
Interceramic – MEC Mexico
Globopop – MEC Peru

YOUNG & RUBICAM GROUP

Prostokvashino – Y&R Moscow
Het Laatste Nieuws – These Days Y&R
COBRA PUMA GOLF – VML
G(irls)20 – Burson-Marsteller
Bahn card – Wunderman
Manz – Wunderman Austria
Komercni Bank – Wunderman Czech Republic
eXerp ApS; Riemann – Wunderman Denmark
Skandinaviska Enskilda Banken – Wunderman Denmark and Sweden


PEOPLE

BATES CHI&PARTNERS

Arvind Srivastava has joined Bates CHI&Partners as Head of Planning and Strategy Asia.

GEOMETRY GLOBAL

Gonzalo Vidal has been named Managing Director of Geometry Global Argentina.

GROUPM:

MAXUS

Lori Greene has been appointed to the new role of Content Director, Maxus North America.

MEC

MEC India has appointed Sidhraj Shah as Head of Brand Activation, MEC North America has hired Rachel Pasqua as Head of Mobile, MEC Asia Pacific has named Antony Yiu as Head of Search and Performance, and Stephen Blumberg has joined MEC Global Solutions North America as Managing Partner.

JWT

JWT Toronto has hired Patrick Schroen as Group Director, Digital Technology and Innovation.

KANTAR

Anjali Puri has been appointed as Head of Centre of Excellence for TNS Qualitative.

OGILVY & MATHER

Ogilvy CommonHealth Worldwide has appointed Katie Piette as Director of Global Brand Management.

OgilvyOne Worldwide has promoted Emma de la Fosse and Charlie Wilson to joint Chief Creative Officers of Europe, Middle East and Africa, and Jacco ter Schegget has been named as the new President of OgilvyOne China.

WPP DIGITAL

Evan Zeller has joined POSSIBLE as Director of Strategy, Los Angeles.

YOUNG & RUBICAM GROUP

VML has hired Suzana Apelbaum as Group Creative Director, New York.

Burson-Marsteller has appointed Margaret Key as Chief Operating Officer, Asia Pacific, Barkha Patel-Zinzuwadia as Singapore Market Leader, and Daisy King as President of Burson-Marsteller China.

Allison Lim has been appointed as Burson-Marsteller’s Managing Director of Public Affairs and Government Communications, Asia Pacific.

Wunderman France has hired Xavier Modin as Head of Strategic Planning, Wunderman UK has named Stefanie DiGianvincenzo as Associate Creative Director, and Marcus Reynolds has joined Wunderman as Strategy Director.

AWARDS & RECOGNITION

GROUPM:

GroupM was named the Dream Company to Work For in the media and entertainment industry in India by the World HRD Congress.

MEC

R3, the Asia Pacific consultancy firm, ranked MEC first in its 2013 New Business League in Singapore and Taiwan, and at the European Sponsorship Association Excellence Awards MEC Access UK won Golds in the Professional Development and the Business to Consumer categories.

JWT

JWT South Africa interns Tal Halili, Katherine Andrews and Thandeka Kunene won the BBC World News Service’s Global Creative Challenge.

At the MENA Cristal Awards JWT Cairo won two Grand Prix and two Golds, JWT Doha won a Grand Prix, three Golds and a Silver, and JWT Dubai won a Grand Prix, two Golds and three Silvers. Also honoured at the awards was JWT Riyadh with two Golds and two Silvers, and JWT Beirut with a Silver.

SALMON

Salmon won the 2014 IBM Beacon Award for Outstanding Smarter Commerce Solution.

YOUNG & RUBICAM GROUP

Y&R Singapore was named among the Cannes Chimera 2013 Challenge Winners, a joint competition set by the Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation to find innovative communication approaches to global development problems. The agency will now be invited to present a proposal for funding of up to US$1 million to implement their idea.

VML won a total of 38 ADDY Awards including overall Best of Show and Best of Social Media at a ceremony in Kansas City. Special recognition was given to VML CEO and President Jon Cook who was named Advertising Professional of the Year and VML Channel Manager Marianne Gjerstad who was recognised as the American Advertising Federation – Kansas City Ad 2 Member of the Year.

Burson-Marsteller i&e won a Gold Trophy in the Internal Communication category and Silver Trophy in the External Event – Corporate or B2B category at the TOP/COM Grand Prix Corporate Business Congress.

Burson-Marsteller won three honours at the Holmes Report’s In2 SABRE Awards ceremony held in San Francisco.

Jeremy Galbraith, Burson-Marsteller EMEA’s Chief Executive Officer and Global Chief Strategy Officer, was included in The Sunday Times’ list of Britain’s 500 most influential people.

Michael Bassik, CEO of Proof Integrated Communications and Chair of Burson-Marsteller US’ digital practice, was included in Advertising Age’s second annual 40 Under 40 list.


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