e.wire
February 2014


Stop Press

  • Y&R remembers industry pioneer, Ed Ney
  • Ad Age names Grey as its Agency of the Year
  • WPP leaders nominated for CNBC’s First 25
  • The Data Alliance partners with DataSift

New Offers

  • Dedicated Africa-China business service launched by H+K
  • Media trading firm Bannerconnect acquired by Xaxis
  • Grey United launched in Italy
  • tenthavenue acquires majority stake in TMARC

Insights

  • Culture Vulture sends out warning to brands
  • TNS examines mobile purchasing decisions
  • Brands must reflect the many faces of the modern male

New Business

  • Virgin Media appoints Wunderman
  • CHI&Partners captures Travelodge advertising business

People

  • David Fox appointed CEO of Ogilvy Australia
  • VML appoints Amy Winger as Chief Strategy Officer
  • Ulrich Tillmanns named Chairman of Ogilvy & Mather Germany

Awards & Recognition

  • AKQA recognised as the most awarded creative agency
  • POSSIBLE joins Ad Age’s Agency A-List to Watch

STOP PRESS

Y&R remembers industry pioneer, Ed Ney 

Senior figures across the industry have paid tribute to Ed Ney, former diplomat and Y&R Chairman, who passed away on January 8th aged 88. Ney joined Y&R in 1951, serving as CEO and then Chairman from 1970 to 1989. He returned to Y&R in 1999 as Chairman Emeritus, and also served as Chairman of the board of advisers at Burson-Marsteller. He was a pioneer of integrated marketing communications – what he referred to as “The Whole Egg”. Sir Martin Sorrell, CEO of WPP, said: “Ed understood, probably more than anybody else, both the power of agency brands and, at the same time, the paradoxical need to bring them together.” Y&R Global CEO David Sable said: “His charm was magnetic; his generosity, magnanimous. Ed was known to walk the building, where he talked to everyone he passed, knew everyone’s name and always had a question or kind observation to share.” 

Ad Age names Grey as its Agency of the Year
 
Ad Age has recognised an outstanding 2013 for Grey by naming it Agency of the Year. The magazine highlighted the efforts of Michael Houston, CEO of Grey North America, Tor Myhren, President-Worldwide Chief Creative Officer, and Jim Heekin, Group Chairman and CEO, as being key to the agency’s success. Grey won 20 of the 22 pitches it entered last year, picking up Procter & Gamble’s global Gillette business, Symantec’s Norton account, Pfizer’s Advil, GE Healthcare, and the global Hasbro business. This is Grey’s third major accolade for 2013, after Agency of the Year awards from both Adweek and SHOOT

WPP leaders nominated for CNBC’s First 25

Sir Martin Sorrell, CEO of WPP, and Shelly Lazarus, Chairman Emeritus of Ogilvy & Mather, have been nominated for CNBC’s First 25: Top Leaders, Icons and Rebels. The list of 200 nominees is the broadcaster's take on “people who have had the greatest influence, sparked the biggest changes and caused the most disruption in business over the past quarter century.” CNBC are conducting an online poll as part of the judging process - cast your votes here

The Data Alliance partners with DataSift 

The Data Alliance, WPP’s practice dedicated to enhancing the Group’s access to data and data-driven capabilities, and DataSift, a platform that enables companies to aggregate, filter and extract insights from social media sources, have announced a global partnership that will give WPP companies access to social data assets from more than 20 digital platforms, including Twitter, Tumblr and Facebook.

NEW OFFERS

Dedicated Africa-China business service launched by H+K 

Hill+Knowlton Strategies has launched H+K ACCESS, a dedicated service to support the communication needs of Chinese companies in Africa. The new resource, supported by H+K teams in Beijing, Johannesburg, Nairobi and Lagos, will provide a full range of public relations and public affairs services. 

Media trading firm Bannerconnect acquired by Xaxis 

Global programmatic media and technology platform Xaxis has agreed to purchase Bannerconnect, a Netherlands-based firm that specialises in providing infrastructure and media trading services for publishers, advertisers and media agencies. 

Grey United launched in Italy 

Grey has merged Grey Milan and 1861 United to form Grey United, a new agency based in Milan. The agency will be led by the founders of 1861 United, Pino Rozzi and Roberto Battaglia. 

tenthavenue acquires majority stake in TMARC 

WPP communications company tenthavenue has acquired a majority stake in TMARC, a leading South African mobile activation and rewards agency. 

JWT and Cohn & Wolfe join The Data Alliance 

The Data Alliance, WPP’s practice dedicated to enhancing the Group’s access to data and data-driven capabilities, has announced that JWT and Cohn & Wolfe have joined its governing structure. 

Y&R focuses on Indochina’s advertising future 

Y&R Southeast Asia has launched Y&R Indochina, a dedicated office overseeing Vietnam, Myanmar, Cambodia and Laos. Matthew Collier has become CEO, adding the sub-region to his existing role as CEO Y&R Vietnam. 

Multicultural data analytics unit launched by GroupM 

GroupM has created a new division to research, measure and analyse the performance of marketing initiatives targeted at multicultural audience segments. Multicultural Marketing Analytics will be led by Mebrulin Francisco, a market research expert with extensive experience in market forecasting, consumer insights and media analytics. 

VML IM2.0 expands its Chinese operation 

VML IM2.0, part of the Y&R network, has established a third Chinese office in Guangzhou. One of the country’s leading marketing agencies, VML IM2.0 launched in October 2013 following VML’s acquisition of IM2.0 Interactive Group. The new office will be led by Vanus Lin. 

Xaxis and 24/7 Media finalise merger 

Xaxis, the world’s largest programmatic media and technology platform, has finalised its merger with 24/7 Media. The prospective merger was announced in December 2013. The combined company will operate under the Xaxis name and will be led by existing Xaxis Global CEO Brian Lesser. David J Moore, the founder, CEO and Chairman of 24/7 Media, will serve as Xaxis Chairman. 

JWT forms partnership with the American University in Dubai 

Building on affiliations with a number of European and American MBA and academic programmes, JWT Dubai has announced a new partnership with the American University in Dubai (AUD). The arrangement will involve the agency’s Managing Director, Michiel Hofstee, becoming a guest lecturer on the university’s Integrated Marketing Communications Development course. 

Y&R Malaysia focuses on attracting top young talent 

Y&R Malaysia has launched Zed Spark, a talent development programme designed to recruit the country’s top graduates. The programme’s outreach includes the production and distribution of communication materials, talks with university students and the creation of a digital platform to drive interest via Facebook.

INSIGHTS

Culture Vulture sends out warning to brands 

Findings from Mindshare’s annual Culture Vulture study suggest that consumers are falling out of love with brands. For example, in 2010, 66% of consumers agreed with the statement: “When I see or hear something interesting about a brand I like to pass it on,” compared with a mere 47% in 2013. The study also suggests that despite a continued infatuation with new technology and social media, many people think that the digital world makes life more complex and difficult to navigate. 

TNS examines mobile purchasing decisions 

TNS UK has released a study of UK smartphone users, identifying the relative importance of mobile networks, handsets and operating systems to consumer purchasing decisions, and what each of these three industries can do to drive brand loyalty. The report found that type of network was the main consideration when buying a mobile for 49% of customers, more than any other factor, followed by type of handset (30%). 

Brands must reflect the many faces of the modern male 

JWT London has unveiled a new report, Masculinity & Modernity: Investigating the Men of Britain Today. The study found that being married or in a committed relationship is more important to men (85%) than it is to women (79%), and expressing emotion, often depicted as a sign of male weakness, is now a source of pride for a majority of men (62%). 

Consumption trends in China revealed by MEC 

MEC China has released its annual China Consumption Trends report, which pinpoints prominent recent developments and trends in China and anticipates how they will contribute to changes in consumer behaviour in the coming year. 

JWT’s 100 Things to Watch in 2014 

JWT has identified 100 Things to Watch in the year ahead: a list of developments and trends from across sectors, including technology, television, retail, healthcare and the arts, that are set to take centre stage in 2014. The list includes edible packaging, 3D printer retail hubs and robotic security guards. 

US brands assessed on their cross-cultural appeal

Ogilvy & Mather and Millward Brown have released The Brand Cross-Cultural Index, a new marketing tool that used the BrandZ database to assess and rank US brands according to their appeal to non-Hispanic White, Hispanic, Black and Asian consumers. The index suggests that many brands have the opportunity to grow revenues by creating more meaningful connections with consumers from ethnic backgrounds. 

JWT MENA forecasts 2014’s key trends 

In its second annual forecast of Middle East and North African-centric trends, JWT has found that the well-connected and progressive Arab is at the centre of many of the region’s prominent recent developments. JWT MENA’s 10 Trends for 2014 report discusses how in a region where controversial doctrines are fuelling social struggles, growing numbers of young Arabs are questioning long-accepted norms and are assuming greater responsibility for shaping their futures. 

Metalworks’ key findings from CES 

Metalworks, Maxus’ creative technology research and development unit based in Singapore, has identified a number of major insights from January’s Consumer Electronics Show in Las Vegas. These include a growing public demand for data privacy and security, the development of smarter technologies that will lead to more intuitive home systems and robotics, and the prospect of curved TV screens being the first step to paper-thin and malleable displays. 

Dewey Square Group supports the launch of The Shriver Report 

The Shriver Report: A Woman’s Nation Pushes Back from the Brink, produced by journalist and author Maria Shriver in partnership with the Centre for American Progress, has received its nationwide launch. Dewey Square Group, one of America’s leading public affairs firms and a Hill+Knowlton Strategies company, helped design, produce, edit and launch the report, which examines the reasons why 42 million American women and 28 million children live in or on the brink of poverty. 

The internet’s best moments illustrated by Syzygy 

Internet solutions company Syzygy has produced its 2013 annual review in the form of an illustration. Digitally aware readers are challenged to decipher Syzygy’s choices of the greatest and most remarkable things that happened on the internet in 2013, with the help of a series of clues hidden in an online image on the company’s website.

NEW BUSINESS

CHI&PARTNERS

Travelodge
– CHI&Partners


CLARION COMMUNICATIONS

Baxters – Clarion


GREY GROUP

Vitagen Less Sugar – Grey Group Singapore


GROUPM:

MAXUS

Kotak Mahindra Group
– Maxus


MEC

Bosch Siemens – MEC Austria
Die HausCompagnie – MEC Germany
EPA; Allianz – MEC Greece
KÜM – MEC Hungary
Lube – MEC Italy
Hotels.com – MEC Japan
Lawrencepur – MEC Pakistan
H&M – MEC Poland and MEC Indonesia
Securitas – MEC Portugal
Ricola – MEC Spain


JWT

Red Bull
– JWT Beirut
Old Mutual – JWT Johannesburg


OGILVY & MATHER

China Huiyuan Juice Group
– Ogilvy & Mather China


YOUNG & RUBICAM GROUP

Virgin Media – Wunderman
MetLife Alico – Wunderman
Erste Bank – Wunderman Budapest
Dobrolet – Wunderman Moscow
ECCO – AGENDA Shanghai
Bridgestone – These Days Antwerp


PEOPLE 

AKQA

AKQA has appointed Ginny Golden as Creative Director for its Portland office.


BATES CHI&PARTNERS

Bates CHI&Partners
has promoted Patrick Leclercq to Regional Client Services Director, and appointed Justine Tabone as Regional Operations Director, Asia Pacific.


COHN & WOLFE

Cohn & Wolfe has named Doug Buemi as Vice Chairman, Regional Director, Asia Pacific.


GEOMETRY GLOBAL

Geometry Global Germany
has appointed Christian Mommertz as Chief Creative Officer.


GREY GROUP

Sarah Green
, Managing Director of creative shopper marketing agency Dialogue London, has been promoted to lead all Procter & Gamble shopper marketing resources and activity for Grey Shopper EMEA.


GROUPM:

MAXUS

Sanchayeeta Verma has been promoted to Managing Partner, Maxus South India & South Asia.


MEC

MEC Hong Kong has appointed Matt Semple as Managing Director and Doris Mokreviously as Head of Client Service.

Antony Yiu has been named MEC Asia Pacific’s Head of Search and Performance, and Brianne Ehrenkranz has been appointed MEC Access’ Head of Event Partnerships.


MEDIACOM

MediaCom China has appointed Gordon Domlija to the newly-created role of Chief Strategy Officer.


JWT

JWT New York
has named Frederic Bonn, Andy Carrigan and Jon Zast as Executive Creative Directors.

JWT London has appointed John Cherry as Creative Director and Tracey Follows as Chair of the Account Planning Group.

JWT Toronto has hired Robert Emlay as Digital Operations Lead, while JWT Montreal has named Christian Desrosiers as Creative Director and Brigitte Ledermann as Associate Creative Director.

Hungama Digital Services has appointed Mohit Hira as CEO.


KANTAR

Hernan Sanchez has been appointed General Manager of Kantar Worldpanel Asia’s Malaysian office, and Carolina Milanesi has been named Director of Kantar Worldpanel ComTech US.


OGILVY & MATHER

David Fox
has been appointed CEO of Ogilvy & Mather Australia.

Ulrich Tillmanns has been named Chairman of Ogilvy & Mather Germany. Martin Alles will replace him as Managing Director of Ogilvy & Mather Advertising Dusseldorf.

Rachel Caggiano has been promoted to North America Head of Content for Ogilvy Public Relations.

Jim Gould, Tuck Shumack, and Tom Dwyer have formally joined Ogilvy Government Relations, having previously worked in a strategic alliance with the agency through their boutique government relations firm, GDS Strategies.

Ogilvy Public Relations has promoted Jennifer Risi to Managing Director of Ogilvy Media Influence and Head of North American Media Relations.


YOUNG & RUBICAM GROUP

Mary Buenaventura
has been named as the new CEO of Y&R Philippines, succeeding Chiqui Lara who stays on as the agency’s President.

Matthew Collier has assumed the newly-created role of CEO Y&R Indochina, adding the sub-region to his existing role as CEO Y&R Vietnam.

Matt Farrugia and Julian Bell have been promoted to Managing Partner at GPY&R Melbourne.

Wunderman EMEA has named Stephane Faggianelli as its Regional President. He will be succeeded as Regional President of Wunderman Asia Pacific by Martin Conneen.

Bryce Whitwam has been promoted to Managing Director of the Wunderman Shanghai network, which includes Wunderman, AGENDA, AdPeople, KBMG and all Wunderman subsidiaries.

Olga Platonova has been appointed as Wunderman’s Manager, Talent Development, Neil Drewitt has joined Wunderman Kenya as Director, Team Microsoft, and KaI Musielak has been named Wunderman Seattle’s Group Account Director.

Krishnan Menon and Michel Mommejat have been promoted to Chief Client Officer, Wunderman Asia Pacific and Managing Director, AdPeople Asia Pacific respectively, while Nimesh Desai has been named Managing Director, Wunderman Southeast Asia.

George Liggett has joined Sudler & Hennessey as Chief Financial Officer for its US operations.

VML has named Chris Furse as Executive Director of its New York office.

Jonathan Joson has been appointed to the newly-created role of Regional Platform Strategy Director for Red Fuse Communications.


AWARDS & RECOGNITION

AKQA

AKQA
has been recognised as the most awarded creative agency by Design Week. The Creative Survey is an annual ranking of design consultancies across all sectors based on number of award wins.


BRAND UNION

Brand Union won an iF Communication Design Award for its “Homeless” initiative and an iF Packaging Design Award for its work on DOXBOX.


GREY GROUP

Grey Group Singapore
won Silver for Product Innovation of the Year at the Singapore Hall of Fame Awards.

Grey India won a Gold and a Silver at the Effie Awards.

The Advertising Club Calcutta has inducted Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific, into its Hall of Fame.

Campaigns PR, a division of Campaigns & Grey, was awarded the Philippine Quill Agency of the Year Award by the International Association of Business Communicators.


GROUPM:

MAXUS

KR Media/Maxus France
was named Most Dynamic Agency at the Offremedia Awards.


MEC

MEC Singapore won a Gold and three Silvers at the Mob-Ex Awards 2014 and MEC China won a Gold at the 360 Media Festival Awards.


MEDIACOM

MediaCom Singapore scooped 13 awards at the Mob-Ex Awards 2014, including the title of Mob-Ex Best of Show.


HERING SCHUPPENER

HERING SCHUPPENER Consulting was the leading communications consultancy for mergers and acquisitions in Germany in 2013 for the tenth consecutive year (Mergermarket M&A league tables 2013).


KANTAR

Millward Brown was named Mobile Researcher of the Year at the Mobile Marketer of the Year Awards 2013.


POSSIBLE

POSSIBLE has been included in Ad Age’s Agency A-List to Watch, the magazine’s choice of ten shops to look out for in 2014.


YOUNG & RUBICAM GROUP

Young & Rubicam Group’s new building at 3 Columbus Circle in New York won the awards for Design & Construction of a New Facility and Best Leadership in Energy and Environmental Design at The International Facility Management Association’s Awards for Excellence Dinner.

Wunderman Munich won Best Campaign for their work for Windows 8 at the 2014 Airport Media Awards, while Wunderman/Y&R New York’s “Race the Sun” campaign for Land Rover USA was named The Cutting Edge Project of the Week (week commencing 20th January 2014).

Laura Cheng, Wunderman China’s HR Director, won Campaign magazine’s Greater China Agency of the Year Talent Management Person award. Yee Poh Ling, Senior Vice President, Global HR APAC, Wunderman Asia Pacific, was a runner-up for the award.

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