e.wire
November 2013


Stop Press

  • WPPED Cream winners revealed
  • Wunderman hires Lincoln Bjorkman as Global Chief Creative Officer
  • Q3 results beat analysts’ expectations
  • Burson-Marsteller celebrates 60-year anniversary with promise to “Be More”

New Offers

  • Digital marketing agency VML expands into China with the acquisition of IM2.0
  • Kantar Worldpanel and IMRB in strategic tie-up
  • Rockfish launches digital CRM practice

Insights

  • BrandZ Top 50 Most Valuable Latin American Brands
  • Making sense of payment proliferation
  • Best practices in shopper marketing

New Business

  • Maxus appointed by L’Oréal
  • Electronic security services provider ADT selects MediaCom
  • Colgate-Palmolive partners with Fabric Worldwide
  • Bates CHI&Partners appointed by the National University of Singapore (NUS) Business School

People

  • Grey’s Tor Myhren promoted to Worldwide Chief Creative Officer
  • Changes at the top of two of WPP’s branding agencies
  • WPP appoints General Electric’s Charlene T Begley to its board
  • Rebecca Moody joins Ogilvy & Mather Advertising as UK Chief Strategy Officer

Awards & Recognition

  • Ogilvy & Mather UK triumphs at Campaign’s BIG Awards

STOP PRESS


WPPED Cream winners revealed 

WPP has unveiled the winners of the annual WPPED Cream Awards. Now in their seventh year, the awards recognise the very best work produced by WPP companies around the world, across all marketing disciplines. Sir Martin Sorrell, CEO of WPP, said: “The WPPED Cream winners are a remarkable testimony to the talent in our companies. The sheer quantity of brilliant work, in all categories and from all regions, is astonishing. It’s what our clients came to us for; it’s why WPP exists; and it makes me extremely proud.” 

Wunderman hires Lincoln Bjorkman as Global Chief Creative Officer 

Lincoln Bjorkman has joined Wunderman as Global Chief Creative Officer, responsible for formulating and articulating the agency’s global creative strategy. Bjorkman, who moves from Publicis agency DigitasLBi, also becomes a member of Wunderman’s Executive Board. He will lead the agency’s Global Creative Council, formed last year to encourage creative conversation and cooperation throughout the business. 

Q3 results beat analysts’ expectations 

WPP has posted its third quarter trading update, reporting revenue growth of 7.4% in the three months to the end of September, well ahead of market forecasts. Growth was particularly strong in North America, the UK and Latin America, and functionally in advertising and media investment management, data investment management and healthcare communications. 

Burson-Marsteller celebrates 60-year anniversary with promise to “Be More” 

To mark its 60th anniversary Burson-Marsteller has launched “Burson-Marsteller, Being More”, a new global positioning that expresses the firm’s ambition to be the leading ideas-driven, results-oriented communications firm in the world, as well as its longstanding commitment to evidence-based communications. To support the fresh positioning, the firm has launched a new website at www.burson-marsteller.com.


NEW OFFERS


Digital marketing agency VML expands into China with the acquisition of IM2.0 

VML has continued its expansion in the Asia-Pacific region with the acquisition of IM2.0, one of China’s most successful digital marketing agencies. Established in 2008, IM2.0 provides a range of services, including online strategy, creative design, website development and maintenance, online campaigns, mobile application development and data analytics. 

Kantar Worldpanel and IMRB in strategic tie-up 

Kantar Worldpanel and leading Indian market research firm IMRB have formed a strategic partnership to run a joint consumer panel service across India. The new alliance, which combines the local market knowledge of IMRB with the international expertise and global perspective of Kantar, will deliver detailed insights into one of the world’s largest consumer markets. 

Rockfish launches digital CRM practice 

Full-service digital agency Rockfish has created a new digital customer relationship management (CRM) practice. The practice will work with brands to monetise big data by targeting customers with the right messages at the right time across devices. 

TNS and ZappiStore launch app to help companies identify growth opportunities 

TNS, in partnership with online market research platform ZappiStore, has launched ConversionModel Express, an app that enables brand owners to conduct rapid surveys of consumer behaviour to gather top-line insights on their growth opportunities.


INSIGHTS


BrandZ Top 50 Most Valuable Latin American Brands 

Mexican beer brand Corona claimed top spot in the second annual BrandZ Top 50 Most Valuable Latin American Brands rankings, replacing Petrobras, the Brazilian energy giant, which topped the standings in 2012. Combining financial data with consumer opinions gathered from interviews with over 25,000 Latin American consumers, the BrandZ Top 50 is the most robust ranking of Latin American brands available. 

Making sense of payment proliferation 

TNS UK has released The Future of Payments, a new study that outlines the difficulties consumers can experience when trying to negotiate competing payment methods, and considers how the payments industry can provide the level of control and certainty that people are seeking when paying for goods and services. 

Best practices in shopper marketing 

The Path to Purchase Institute and Geometry Global have announced the release of a new book, Global Perspectives on Shopper Marketing, which examines shopper marketing outside the United States in an effort to identify best practices and how these translate from continent to continent and country to country.


NEW BUSINESS


BATES CHI&PARTNERS

National University of Singapore (NUS) Business School
– Bates CHI&Partners


FABRIC WORLDWIDE

Colgate-Palmolive – Fabric Worldwide


GEOMETRY GLOBAL

Mattel
– Geometry Global São Paulo


GROUPM:

MAXUS

L’Oréal – Maxus UK and Ireland
Social Media Broadcasts – Maxus


MEC

Butterfly; Marvel
– MEC India
Nickelodeon; Playmobil – MEC Italy
HungryGoWhere – MEC Malaysia
DeCompras – MEC Mexico
Paladin – MEC Portugal
Saline de Bex – MEC Switzerland
Bose – MEC Taiwan
Konya Seker – MEC Turkey


MEDIACOM

ADT Corporation – MediaCom
Risskov Reiser – MediaCom Denmark
Vishal – MediaCom India
Siemens; Sony – MediaCom Philippines


OGILVY & MATHER

Altec Lansing; Bitdefender – Ogilvy Public Relations


YOUNG & RUBICAM GROUP

JK Organisation; BITS Pilani; Sunburn; Getit Infomedia; UFO Moviez India – Genesis Burson-Marsteller 


PEOPLE 


AKQA

AKQA has promoted Sam Kelly to Head of Business Development and Marketing.


FITCH

Simon Bolton, Worldwide CEO of The Brand Union has also been appointed CEO of global retail and branding consultancy FITCH.


GEOMETRY GLOBAL

Omaid Hiwaizi has been appointed by Geometry Global UK as Chief Strategy Officer.


GREY GROUP

Grey
has promoted Tor Myhren to Worldwide Chief Creative Officer.

Desmond Chan and Keith Ho have been appointed Managing Partners of Grey Hong Kong.


GROUPM:

MAXUS

Maxus EMEA has named Phil Mahoney Trading Director and Adrian Terry Finance Director.


MEC

Vilma Vale-Brennan has joined MEC Bravo as Managing Partner, Multicultural, Anna Trusova has been appointed Media Group Head, MEC Russia, and MEC New Zealand has hired Nicky Greville as General Manager.

MEC Shanghai has appointed Michelle Z Sari as General Manager, Baosheng Gao as Head of Analytics and Insight, and Kristin Lu as Talent Director.


JWT

JWT Canada
has named Alan MacDonald Senior Vice-President, Digital Operations and Technology.


KANTAR

Mansoor Khan
has been appointed to the new role of Director of MENA and South Asia, Kantar Media Audiences.

Millward Brown has named Benoît Tranzer Regional Managing Director, responsible for France, Germany, Italy and the Netherlands, and Jean-Michel Janoueix Regional Managing Director, responsible for Central/Eastern Europe and the Nordics.


OGILVY & MATHER

Rebecca Moody
has joined Ogilvy & Mather Advertising as UK Chief Strategy Officer.

Maggie Blundell has been named by Ogilvy & Mather Advertising as UK Head of Integrated Media Production.

Ogilvy Public Relations has named Debby Cheung President of Ogilvy PR, China/Hong Kong, and Andrew Thomas President of Ogilvy PR, Southeast Asia, with additional responsibility for leadership in India. Kieran Moore, current CEO of Ogilvy PR, Australia, takes on the additional role of Regional Director of Talent.


WPP

General Electric’s Charlene T Begley has been appointed to the WPP board as a non-executive director.


YOUNG & RUBICAM GROUP

Y&R Asia has appointed Hari Ramanathan as Chief Strategy Officer, Asia and Joy Lu has been named Brand Team Leader, Y&R Shanghai.

Wunderman has hired Lincoln Bjorkman as Global Chief Creative Officer.

Wunderman has promoted Akiko Mumford to Senior Vice President, Global HR EMEA, Yee Poh Ling to Senior Vice President, Global HR Asia Pacific, and Julian Ormerod to Managing Director, Global Client Lead on Nokia.

Wunderman Thailand has appointed Bandit Saokaew as Head of Creative Solutions and Will Halliday has been named Strategic Planning Director at Wunderman Singapore.

Wunderman Data & Insights has named Tom Young Executive Vice President, Data Management and Solutions, while Andy Ziegler has taken on the dual role of Executive Vice President, IT Systems and Support for Wunderman Data & Insights as well as Executive Vice President, IT Solutions for KBM Group.

Jeff Geheb and Chris Furse have rejoined VML, the former as Chief Technology Officer and the latter as Executive Business Director for VML New York.

VML has hired Amy Worley as Managing Director, Channel Activation and Bill Patterson as Channel Director, Public Relations, and promoted Aaron Evanson and Tony Snethen to Executive Creative Director and Renee Holmes and Jen McDonald to Managing Director, Client Services.

VML Qais has named Gary Teo Regional Director of Technology.

Lois Jacobs has joined Landor Associates as the firm’s new CEO.

Jeff McFarland and David Mineyama-Smithson have joined Landor Associates Greater China as Director of Strategy and Creative Director respectively. 


AWARDS & RECOGNITION


AKQA

AKQA’s WWF Together iPad app won Gold at the German Design Awards in the Audiovisual and Digital Media category.

AKQA Chairman and WPP Ventures President Tom Bedecarre will receive the Hal Riney Icons of Marketing Award from the San Francisco Bay Area Innovation Group (SFBIG) on the 14th of November.


GEOMETRY GLOBAL

Geometry Global took the 14th annual Promotion Marketing Awards of Asia by storm, securing 21 awards including the highly coveted Best of Asia Campaign and Best in Country for Hong Kong, Malaysia and Japan.

Geometry Global Romania was awarded a Silver at the Golden Drum International Advertising Festival and Geometry Global’s Eastern European team won a Gold and two Silvers at the 2013 Red Apple Festival.

Geometry Marketdata won two Silvers at the Brazilian Regional Columnists Awards and was the most awarded CRM agency at the AMAUTA Awards, picking up a Gold and two Silvers.

Geometry Global South Africa was involved in two award-winning campaigns at the Loerie Awards, South Africa’s annual creative awards.


GREY GROUP

Grey bagged a Gold and two Special Awards at the APG Awards 2013 and Grey Group Malaysia won a Gold at the Malaysia Effies 2013.


GROUPM:

MAXUS

Maxus won four awards at the Mobile Marketing Association (MMA) Global Smarties, which included a Gold and a Silver for Maxus UK.


MEC

MEC Portugal
was named Media Agency of the Year by trade magazine Meios & Publicidade and MEC Poland won five honours at the Effie Awards Poland including a Gold and two Silvers.

MEC and Joule’s campaign for the film Paranormal Activity 4 won the Best Mobile Branding Campaign award at the Digiday Mobi Awards, a Gold at the ninth annual IAB MIXX Awards, and the Mobile Mafia award at the fifth annual Mobile Media Summit.

Kiran Khan Ali, MEC Pakistan’s General Manager, won the Young Woman Leadership Award at the Asian Leadership Awards in Dubai.

MEC won a Platinum Award at the first annual BrilllAAnce Awards for its work with Citi and the Wall Street Journal on their “City of the Year” campaign.

Rachel Israel of MEC New York and James Hier of MEC Australia were named Agency Innovators by The Internationalist.

MEC Manchester won the Innovation Award for its campaign for Crosse & Blackwell at the MPA Awards and MEC Germany won a Silver at the Euro Effies for its campaign for Daimler.


MEDIACOM

MediaCom
won two Silvers at the Euro Effies and was a major winner at the OMMA Awards, taking home four honours including Best-in-Show in the Integrated Online Campaigns category.

MediaCom Mexico received the Best Effectiveness award at the Festival of Media LatAm and MediaCom UK was named Agency of the Year in the Best Collaboration category at the MPA awards.

MediaCom India won two Golds and three Silvers at the Ad Club Mumbai Emvies and a Gold and a Silver at the MMA Smarties.


JWT

JWT Cairo won a Gold and a Special Award at the Account Planning Group’s Creative Strategy Awards and JWT South Africa won a Gold and two Silvers at the W³ Awards.


OGILVY & MATHER

Ogilvy & Mather UK
triumphed at Campaign’s BIG Awards, winning five Golds and two Agency of the Year awards. In addition, OgilvyOne was honoured with an Agency of the Year award and the Arden Award.


WPP DIGITAL

MediaPost’s OMMA Magazine named Rockfish’s Chief Strategy Officer Dawn Maire as one of its 2013 Online All Stars.


YOUNG & RUBICAM GROUP

Y&R NMNI
won five Grand Prix, a Gold, a Silver, a Golden Rose first place and a Golden Watch at the Golden Drum Awards. Y&R Prague was also a big winner at the Awards, claiming two Golds and two Silvers.

VML was awarded a 2013 Silver Cradle from the Cradle Foundation and was named the winner of the Creative Showcase award by IAB Australia for its campaign for the Australian Federal Police. VML also won two OMMA awards and two Golds at the 2013 IAB MIXX Awards.

RTC Washington, DC, scored a hat-trick at the W³ Awards, securing three Golds in the Online Video – Pharmaceuticals category for its MSinspiration Films.

At the PMAA Dragons of Asia 2013, Wunderman International India won Gold for Best B2B campaign for its work on the Microsoft Coach Cloud campaign.

Comwerks Singapore’s work on the Starbucks Singapore iPhone app took Gold in the mCommerce category at the Smarties APAC Awards. The team’s eCitizen website also won the Outstanding Achievement in Government award at the Interactive Media Awards.

AGENDA Hong Kong was honoured at the WebAwards 2013 for Standard of Excellence in the Beverage and Consumer Goods category.


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