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October 2013

Stop Press

  • And the Emmy goes to… Grey!
  • Kantar Media announces new leadership
  • MediaCom wins United Nations award
  • WPP appoints new non-executive directors

New Offers

  • The Data Alliance and FourthWall Media announce data partnership agreement
  • Ogilvy & Mather acquires stake in PennyWise
  • Kantar launches US and China Insight websites
  • Yolk(at)Grey eyes digital expansion in Southeast Asia


  • Focus on Retail
  • JWT introduces the BRIC Millennials
  • Y&R report reveals consumers’ hidden desires

New Business

  • Air Canada appoints JWT Canada
  • World Economic Forum selects Ogilvy Public Relations
  • TGI Fridays names Burson-Marsteller as its PR agency of record


  • Maxus names Neil Stewart as Chief Client Officer
  • Grey EMEA’s President and CEO David Patton elected President of the EACA
  • Geometry Global announces full UK leadership line-up

Awards & Recognition

  • MediaCom named Agency Network of the Year at the M&M Global Awards 2013


And the Emmy goes to… Grey! 

Grey New York’s “Inspired” ad for Canon was awarded the 2013 Outstanding Commercial Emmy at the 65th Primetime Emmy Awards. The ad, which celebrates the never-say-die attitude of photographers and the lengths they go to for the perfect picture, beat off competition from the likes of Google Chrome’s “Jess Time” by BBH and Google Creative Lab and Nike’s “Jogger” by Wieden + Kennedy to win the prize. 

Kantar Media announces new leadership

Andy Brown has been appointed CEO of Kantar Media. Reporting to Kantar CEO Eric Salama, Brown takes overall charge of Kantar Media’s extensive portfolio of media and advertising measurement and analysis services. 

MediaCom wins United Nations award 

The United Nations has presented MediaCom Worldwide with a Special Partner award for its contribution to the UN’s MY World campaign at a ceremony held during the 68th session of the UN General Assembly in New York. 

WPP appoints new non-executive directors

WPP has appointed Dr John Hood, former Vice-Chancellor of the University of Oxford, Daniela Riccardi, CEO of international luxury goods company Baccarat, and Nicole Seligman, Executive Vice President and General Counsel of Sony Corporation and President of Sony Corporation of America, to its board as non-executive directors.


The Data Alliance and FourthWall Media announce data partnership agreement 

The Data Alliance, the WPP company that enables strategic data partnerships across the Group, and FourthWall Media, the largest independent source of cable set-top box viewing data, have announced a partnership to collaborate on data-driven marketing solutions that optimise advertising effectiveness. 

Ogilvy & Mather acquires stake in PennyWise

Ogilvy & Mather has agreed to acquire a majority interest in PennyWise Solutions, one of India’s leading digital technology and production companies. 

Kantar launches US  and China Insight websites

Kantar has launched new websites in the US and China, showcasing country-specific news, data and research that can be used freely by journalists, clients, colleagues and students. This follows last year’s launch of Kantar UK Insights which offers an instantly accessible free database of statistics and expert commentary on public opinion, business, tech and consumer issues. 

Yolk(at)Grey eyes digital expansion in Southeast Asia 

Yolk(at)Grey, a new offering to meet increasing demand in the digital marketing sector in Southeast Asia, has opened an office in Jakarta which will serve as the network’s technology hub in Southeast Asia. Yolk(at)Grey Jakarta will be led by Adrian Lee as General Manager. 

Kantar Media launches new service to reach highly defined consumer targets 

Kantar Media has teamed up with I-Behavior to create Ad-Vantage, a new service that enables advertisers to reach complex consumer groups efficiently online. 

Hill+Knowlton Strategies announces Flight School crisis simulation offering in Asia

H+K has introduced Flight School, its new comprehensive digital crisis simulation tool, in both English and Chinese. The tool is designed for the fast-evolving social media landscape and diverse cultures and audiences in Asia, enabling organisations to respond to multiple stakeholders efficiently and immediately in the course of a crisis. 

Kantar Media enables access to TV audience data on the move 

Kantar Media is rolling out the first in a suite of applications to enable broadcast audience data to be viewed on mobile devices. The mobile app version of InfoSys+, Kantar Media’s TV audience analysis software, provides 24-hour access to essential TV viewing analysis on the move.


Focus on Retail 

The Store, WPP’s global retail practice, will host the WPP Regional Retail Forum in Mexico City on 6-7 November. The event will cover issues such as retail developments, new trade opportunities and the expansion of digital in Latin America and will feature speeches by the Head of Digital for the Government of Mexico and representatives from companies such as Coca-Cola and Nestlé. 

JWT introduces the BRIC Millennials 

Meet the BRIC Millennials, a report based on findings from a JWT study of 18-35 year-olds across Brazil, China, India and Russia, explores values and attitudes towards issues such as personal finances and employment, stress, changing gender roles, social good and social media, as well as themes especially relevant to BRIC nations, including tradition vs modernisation, urbanisation and national pride. 

Y&R report reveals consumers’ hidden desires 

Consumers are hiding their most important desires and motivations from marketers according to Secrets & Lies, a new piece of global research from Y&R. The study, which used traditional survey methods to reveal what people think consciously, and indirect questioning to reveal unconscious motivations, suggests that brands need to re-think traditional research, targeting and positioning methods in order to fully understand the attitudes of consumers. 

Kantar Retail launches Digital Power Study 

The inaugural Digital Power Study gathered feedback from US retailers and manufacturers to determine who they consider to be the current leaders in digital and multi-channel thinking. 

Scottish Opinion Monitor: Scottish support for independence falls to 25% 

TNS BMRB has released the first edition of the Scottish Opinion Monitor, a regular publication looking at the Scottish public’s voting intentions on the independence referendum due to take place in September 2014. 

Gen Z shopping habits

A new study by FITCH assesses the shopping habits of Generation Z (current 14-19 year-olds), who by 2020 will be the largest group of consumers worldwide, making up 40% of the US, Europe and the BRIC countries. The report defines who Gen Z shoppers are, clarifies their distinct retail behaviours and offers strategies for retailers to attract their business. 

GroupM and CIC portray five types of travellers among Chinese Netizens 

GroupM China and CIC have released their 2013 White Paper on Travellers – The Rise of Social Travel, aimed at helping brand marketers develop more effective and targeted marketing strategies. Based on the intelligence obtained from 29.6 million online travel-related posts and articles, and sampling around 11,230 travellers, the paper maps out five types of travellers active on social media and identifies their unique attitudes to travel and different consumption behaviours. 

Leading corporations believe in corporate purpose 

Burson-Marsteller and IMD, one of the world’s top business schools, have released the results of an in-depth study into the importance that leading corporations attach to having and communicating a strong corporate purpose. The Power of Purpose concludes that corporate purpose has become a beacon which guides and directs key business decisions, informing strategy and ensuring that everyone is aligned across growing global businesses. 

Kantar Media highlights the risks taken by car makers 

New research from Kantar Media has shown that there is often a big disconnect between the cars that people would like to buy and what they finally purchase, highlighting how important it is that car manufacturers and marketers fully understand what is prompting consumers’ decisions.



Tommy Hilfiger


LASALLE College of the Arts
– Grey Group Singapore


Alloy Digital
– GroupM Entertainment


SoftSheen Carson Laboratories
– Maxus North America


Butterfly Gandhimathi Appliances
– MEC India
Ed Master – MEC Italy
GEMS World Academy – MEC Singapore
KappAhl; Momondo – MEC Sweden
MOL Group – MEC Hungary
OLX – MEC Peru
Pioneer Estate – MEC Russia
Reliance – MEC India


Air Canada
– JWT Canada
Avon – JWT Brazil


World Economic Forum
– Ogilvy Public Relations


Burger King
– Y&R Vietnam
Embassy Suites – Y&R Midwest
TGI Fridays – Burson-Marsteller
Singapore Workforce Development Agency – Comwerks



Rem Reynolds
has been promoted to General Manager and Georgina Forster to Director of Client Services in AKQA’s New York office, while Sebastian Gunnewig has been hired as Director of Brand Strategy and Planning at AKQA San Francisco.


Geometry Global
has announced its full UK leadership line-up, which includes Neil Carter as Chief Financial Officer, Stephen Abram as Chief Client Officer, Richard Woodward as Business Development and Brand Director and Richard Jones as Executive Creative Director.


’s President and CEO, David Patton, has been unanimously elected as the new European Association of Communications Agencies (EACA) President for the next two years.

Grey Group has appointed Sanjay Chaudhari and Shahvez Afridi to lead the regional Gillette business across the Asia Pacific region.



has named Neil Stewart Chief Client Officer, a newly created global role, with Ajit Varghese succeeding him as CEO of Maxus Asia.


MEC China
has appointed Michelle Z Sario as General Manager, MEC Shanghai, Baosheng Gao as Head of Analytics and Insights, China and Kristin Lu as Talent Director, China.

John Beale has joined MEC South Africa as Managing Director and Andrew Coroneo has been appointed as MEC Singapore’s Head of Interaction.

MEC Global Solutions has hired Shula Sinclair as Strategy Partner and Sophia Gemson as Group Strategy Director.


MediaCom Argentina
has recruited Rodrigo Vieites as its new CEO and Jake Vander Linden has been hired as MediaCom’s Global Account Director for Volkswagen AG.


has appointed industry veteran Bob Ivins as Chief Data Officer, North America, a newly created role.

Mindshare North America has hired Karina Dobarro as Managing Director of Multicultural Marketing.


JWT Singapore
has appointed Sosuke Koyama as Head of Planning, Jac Rodrigo as Creative Director and Caroline Slootweg and Tina Jasmine Kuar as Account Directors.

XM Asia has promoted Vince Lui to the role of Regional Director.


Andy Brown
has been appointed CEO of Kantar Media, taking charge of its extensive portfolio of media and advertising measurement and analysis services.

The Futures Company has named Henry Tucker EMEA Managing Director.


has boosted its senior creative team on British Airways by appointing Aaron Goldring as Worldwide Creative Director and Jason Cascarina as UK Creative Director.


Kinetic Worldwide
has appointed John Davidson to the new role of Chief Commercial Officer for the UK.


has appointed Dr John Hood, Daniela Riccardi and Nicole Seligman to its board as non-executive directors.


Kien Hoe
has been hired as Group Creative Director, Y&R Shanghai and Yee Poh Ling has been promoted to the role of Y&R Senior Vice President, Asia Pacific.

Wunderman has named Andrew Sexton Senior Vice President, Press Relations, Mark Gross Vice President, Communications, North America and Akiko Mumford Senior Vice President, Global HR EMEA.

Dominik Kuster has been appointed Managing Partner CRM and Data Consulting at Wunderman Germany and Lala Akhmedova Senior Client Director at Wunderman Moscow.

Tom Young will now serve as Executive Vice President (EVP), Data Management & Solution Design for Wunderman Data & Insights in addition to his current role as EVP, Database Marketing Services for KBM Group. Andy Ziegler will also serve a dual role as EVP, IT Systems and Support for Wunderman Data & Insights as well as EVP, IT Solutions for KBM Group.

Alan Sexton has joined Burson-Marsteller as New York Market Leader and Mariko Sanchanta has been appointed as Asia-Pacific Regional Managing Director of Media.

Designkitchen has appointed Matt Collins as VP, Technology.

Blast Radius has named Gautam Lohia Chief Technology Officer and Managing Director of its Vancouver office, while Amy Ferranti has been named Managing Director of the recently combined Blast Radius/Designkitchen office in Chicago.



collected seven awards at the annual BIMA awards including Agency of the Year and also won the APEX Avion Award for Best Achievement in Technology.


Geometry Global Germany
won a Euro Effie Gold for their “Brave” campaign for Visit Scotland.


Grey New York
’s “Inspired” ad for Canon was awarded the 2013 Outstanding Commercial Emmy at the 65th Primetime Emmy Awards.

Grey Melbourne was awarded a Silver at the Spikes Asia Awards.

Campaigns and Grey Cebu
won all of the awards in the advertising category at the 16th Cebu Archdiocesan Mass Media Awards.



Maxus China
’s “Terracotta Warriors” entry was recognised as the Best Campaign for Reaching Business and Political Decision Makers at the M&M Global Awards 2013.

Maxus India won 11 metals at the MMA India Smarties including Agency of the Year.


MEC Singapore
won the award for Best Pan-Asian Campaign at the Singapore Media Awards.

MEC Taiwan was named Media Agency of the Year at the AdM Awards.

Michelle Meyjes, CEO of MEC South Africa, was voted The Media Agency Legend at the MOST Awards 2013.


The United Nations presented MediaCom with a Special Partner award for its contribution to the UN’s MY World campaign.

MediaCom was also named Agency Network of the Year at the M&M Global Awards 2013, the fourth time in five years that it has won the prize. In addition the agency was recognised with The Effectiveness Award and The Sports Performance Award, and as having The Best Automotive Campaign and The Best Communications Strategy.

MediaCom North was named Agency of the Year at the inaugural MPA Awards. The agency also won the awards for Best Collaboration and Best in Class.


Mindshare North America
won three Golds at the OMMA Awards.


JWT Mumbai
won a Gold and four Silvers, JWT Bangkok a Gold and JWT Sydney and JWT Beijing Silvers at the Spikes Festival of Creativity.


At the Piran Festival Y&R NMNI was awarded the Grand Prix and a special Dragan Sakan award was given to Jaime Mandelbaum, Chief Creative Officer, Y&R Central & Eastern Europe.

Y&R South Africa was honoured in the traditional, design and digital categories at the Loerie Awards, earning itself one Gold and four Silvers.

GPY&R Melbourne
and VML won Gold Awards in the Mobile Advertising and Branded Mobile Application categories at the ninth annual IAB MIXX Awards.

Wunderman Manila won a Silver at the Boomerang Awards 2013 and Wunderman India won a Gold in the 2013 PMAA “Dragons of Asia” Marketing Communications Recognition Programme.

Team Land Rover at Wunderman Germany was awarded Gold in the importers category by leading automobile magazine Auto Bild and Wunderman Poland was awarded the Mobile of the Day Award at the Favourite Website Awards.

Burson-Marsteller won four Global SABRE Awards from The Holmes Report and was named Public Relations Agency of the Year by the Stevie Awards.

Comwerks Singapore won a Gold in the mCommerce category at The Smarties APAC Awards.

Designkitchen was named Best Education Site and Best Manufacturing Site by Sitecore and won awards for Best Home Building Website and Outstanding Achievement in Web Development B2B at the 2013 WebAwards.

Kassius Paris won the Grand Prix Jury Award and two category Leader Awards at the Grand Prix Stratégie du Luxe for its Issey Miyake Parfums campaign.

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