e.wire
August 2013


Stop Press

  • Kantar Media partners with Twitter
  • General Electric picks MEC for media planning and buying outside the US
  • Grey North America names new CEO
  • Kantar acquires leading research agency in Bangladesh

New Offers

  • Millward Brown expands digital offer in US to help clients drive brand growth
  • Quisma acquires performance marketing agency H1
  • Y&R, Shazam and UP announce partnership
  • Engage Burson-Marsteller launches in Kenya

Insights

  • World leaders connect on Twitter
  • GroupM says smartphones are Chinese’s newest “significant other”
  • Driving brand advocacy in social media

New Business

  • Sony Electronics appoints MEC in South East Asia
  • POSSIBLE awarded lead role on Microsoft Surface’s website
  • MediaCom Sport to lead Dell’s Brand Ambassador Programme for the Commonwealth Games
  • Bates CHI&Partners appointed by ASUS to support their global marketing initiative

People

  • Mindshare hires new CEO for North America
  • Michael Dobak elevated to CEO of Ogilvy & Mather West
  • Burson-Marsteller hires Blue State Digital’s Thomas Gensemer as US Chief Strategy Officer

Awards & Recognition

  • Ogilvy & Mather named the Most Effective Agency Network globally and Ogilvy Mumbai the Most Effective Agency Office in the 2013 Effie Effectiveness Index
  • Maxus revealed as the world’s fastest growing media network by RECMA

STOP PRESS

Kantar Media partners with Twitter 

Kantar Media, a world leader in audience measurement, has announced a strategic alliance with Twitter to develop a new suite of tools to support planning and analytics for the UK TV industry. Bringing together social TV data from Twitter with the audience research expertise of Kantar Media, the tools will enable broadcasters to plan programme promotions more effectively and assist media buyers and sellers in integrating social data more comprehensively into the TV component of their media mix. The first of these new products will be available commercially to UK broadcasters, media agencies and the wider industry in 2014. 

General Electric picks MEC for media planning and buying outside the US 

MEC has been appointed to handle General Electric’s media planning and buying outside the US after a review. The new brief represents 75% of the global GE business and includes the global search assignment. 

Grey North America names new CEO 

Michael Houston has been promoted to CEO of Grey North America, a newly created position, having previously served as Chief Operating Officer of Grey New York. In his expanded role, Houston will oversee Grey offices in New York, San Francisco and Canada, including Toronto and Vancouver, as well as Grey Activation and PR, based in New York. 

Kantar acquires leading research agency in Bangladesh 

Kantar has acquired Sirius Marketing & Social Research Limited, a leading full-service market research agency in Bangladesh, which specialises in quantitative customised social and consumer research.


NEW OFFERS

Millward Brown expands digital offer in US to help clients drive brand growth

Millward Brown has unveiled plans to expand its US digital business. The announcement follows the news from Kantar, Millward Brown’s parent company, that it will bring together two of its digital insights providers, Dynamic Logic and Compete, as Millward Brown Digital, to deliver comprehensive digital solutions that help advertisers, agencies and publishers increase marketing effectiveness and drive brand growth. 

Quisma acquires performance marketing agency H1

Digital agency Quisma, part of GroupM, WPP’s global media investment management operation, has acquired H1, a leading agency specialising in tailor-made paid search marketing, search engine optimisation, web consulting and training in the Czech Republic and the Slovak Republic. 

Y&R, Shazam and UP announce partnership 

Y&R have formed a partnership with Shazam, the world’s leading media engagement company with more than 350 million users worldwide, and UP, a branded content and TV production company, to help advance the mobile activation of advertising. The companies will work together on upcoming Y&R client initiatives to deliver mobile activation experiences and solutions that drive consumer interactions with brands on the “second screens” of smartphones and tablets. 

Engage Burson-Marsteller launches in Kenya

Burson-Marsteller has announced the creation of Engage Burson-Marsteller, which will service the communication needs of businesses operating in the agriculture, manufacturing, tourism, construction, energy and communication sectors in Kenya. 

Grey Lisbon to combine its business with Excentric to form ExcentricGrey 

Grey Group has agreed to merge its Portuguese business, Grey Lisbon, with that of Excentric, a digital marketing agency with strong technical capabilities. The combined business will operate in Portugal as ExcentricGrey.


INSIGHTS

World leaders connect on Twitter

Burson-Marsteller’s annual study Twiplomacy has shown that the governments of more than three-quarters (77.7%) of the 193 UN member countries have a presence on Twitter, and that almost half of the 505 accounts analysed are personal accounts of heads of state, heads of government and ministers of foreign affairs. Two-thirds (68%) of world leaders have made mutual connections with their peers. 

GroupM says smartphones are Chinese’s newest “significant other” 

A newly launched GroupM survey shows that mobile internet usage in China has hit a tipping point with smartphones now influencing nearly every aspect of day-to-day life. Two important mobile milestones formed the backdrop for this GroupM survey: in 2012, the phone overtook the desktop PC to become the top internet access device in China, and in February 2013 China surpassed the US to become the world’s largest smartphone market by daily activations. 

Driving brand advocacy in social media 

Research by Social@Ogilvy suggests that up to 80% of reach from marketing campaigns now comes from network amplification through advocacy. According to Irfan Kamal, Global Head of Data+Analytics and Products at Social@Ogilvy: “Brands are failing at driving satisfied customers to share in social media… To help close the gap, brands must help facilitate advocacy volume, reward passion and amplify reach.” 

Old people younger than ever 

Research by Added Value shows that the notion of being “old” happens much later than it used to, with only 11% of people considering 60 to be old and 41% of over 65s saying they feel younger than their true age. The study suggests that brands should be targeting the over 60’s more, as they have the economic freedom and time to explore new hobbies and interests. 

Breaking the habit code 

TNS has looked into how habits are formed and the ways in which brands benefit from these insights. The study suggests that brands armed with precise insights into consumers’ existing habits, and their potential for developing new ones, have a distinct competitive advantage over rivals. 

Customer engagement in insurance 

KBM Group has released new, independent research that highlights the impact of customer engagement on insurance customers’ buying decisions. The research shows that in a hyper-competitive marketplace, insurance companies can no longer grow, nor sustain their businesses, by simply providing competitive rates and services. Rather, insurers must embrace a customer-centric strategy that is focused on the quality of experiences in order to increase engagement and build stronger relationships.


NEW BUSINESS 

BATES CHI&PARTNERS

ASUS – Bates CHI&Partners


CLARION COMMUNICATIONS

Mecca – Clarion Communications


GROUPM:

MEC

General Electric
– MEC
Sony Electronics – MEC Asia Pacific
Enbrel – MEC Irvine
Lottomatica; Norwegian Food – MEC Italy
Haribo – MEC Romania
Em-Eukal – MEC Austria
Jersey Stamp – MEC Manchester
Mindeu – MEC Peru
Tigo – MEC Guatemala
Agrosuper – MEC Chile


MEDIACOM

Dell; Treasury Wine Estates – MediaCom Sport


MAXX MARKETING

Maxx Marketing
– Coca-Cola


OGILVY & MATHER

NSDC – Ogilvy & Mather India
Fitness First; Pandora – OgilvyPR Australia
La Pairie – OgilvyOne Hong Kong


WPP DIGITAL

Microsoft – POSSIBLE


YOUNG & RUBICAM GROUP

Adidas – Wunderman EMEA
Nespresso; Tang – Wunderman Dubai
Kaporal Jeans; Sandro – Wunderman France
Microsoft – Wunderman Germany
CEPSA – Wunderman Spain
Die Post – Wunderman Switzerland
3M Indonesia – VML Qais


PEOPLE

GREY GROUP

Michael Houston promoted to CEO of Grey North America.


GROUPM:

GroupM appoints Phil Cowdell to newly created role of President, Client Services.


MAXUS

Maxus names Chris Martin Director of Marketing and Business.

Maxus India hires Avinash Singh as Creative Lead for its South digital team.


MEC

Carey Loh
promoted to Managing Director of MEC Shanghai.


MEDIACOM

MediaCom USA has appointed Steve Carbone as Managing Director and Head of Digital and Analytics, Khartoon Ohan as Managing Director and Chief Growth Officer, and Jose Bello as Managing Partner, Head of Multicultural.

MINDSHARE

Colin Kinsella is named CEO of Mindshare North America.

Winnie Lyn becomes Managing Director of Mindshare Taiwan.


JWT

Omar Sadek becomes Managing Director of JWT Beirut.

JWT Brazil names Ezra Geld as CEO.

Peter Sherman appointed CEO of JWT New York.


OGILVY & MATHER

Michael Dobak
elevated to CEO Ogilvy & Mather West.

Daniel Tao is named Managing Director of OgilvyOne Beijing.


WPP DIGITAL

POSSIBLE New York has appointed Jason Minyo as Group Creative Director and Jinal Shah as Director of Strategy.


YOUNG & RUBICAM GROUP

Burson-Marsteller
hires Blue State Digital’s Thomas Gensemer as US Chief Strategy Officer.

Judith Ostronic becomes Burson-Marsteller Asia-Pacific’s Regional Director of Marketing and Business Development.

Andrew Davie appointed Managing Director of Wunderman Australia and New Zealand.

Jin Park promoted to Managing Director of Wunderman Seoul.

Maxim Khabour becomes Managing Director of Y&R Moscow.


AWARDS & RECOGNITION 

GROUPM:

MAXUS

Maxus
was named the world’s fastest growing media network for the fourth year running by media agency evaluators RECMA.


MEC

MEC India won two Silvers at the Campaign India Digital Crest Awards.


HILL+KNOWLTON STRATEGIES

Hill+Knowlton Strategies Australia
scooped the award for best public affairs campaign at the PRWeek Asia Awards 2013 in Hong Kong.


OGILVY & MATHER

Ogilvy & Mather was named the Most Effective Agency Network globally and Ogilvy Mumbai the Most Effective Agency Office for the second consecutive year in the 2013 Effie Effectiveness Index.


YOUNG & RUBICAM GROUP

VML was selected as the Top Company of 2013 and recognised with the Superstar Service award by KC Business Magazine.

VML Australia and Y&R Sydney won two IAB Australia awards.

Wunderman Prague was awarded a Silver medal at the Český direct competition.

Wunderman Zurich won two Silvers at the Swiss Dialogue Marketing Awards, while Wunderman Germany won a Gold and a Silver in the International category.

Wunderman Australia won two Golds and a Silver at the APMA Awards.


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