e.wire
July 2013


Stop Press

  • WPP celebrates Cannes hat-trick
  • Geometry Global launches as world’s leading activation agency
  • Atticus Award winners announced

New Offers

  • First investment by WPP Ventures as Group takes stake in Muzy
  • VML buys majority share in digital marketing agency NATIVE
  • Hill+Knowlton Strategies acquires digital content creator Group SJR
  • Yahoo! and Millward Brown partner to measure brand impact of digital advertising across Asia

Insights

  • GroupM report predicts steady UK advertising spending growth
  • New study explores the role of value and rewards in mobile advertising
  • You just aren’t sustaining me!

New Business

  • Nokia appoints JWT Worldwide as its creative agency
  • Maxus China wins digital account for major appliances brand Haier
  • Bates CHI & Partners and JWT announce new joint venture
  • Jupiter Drawing Room awarded Virgin design project

People

  • Burson-Marsteller appoints Amanda Pierce as UK CEO
  • Adrian Gonzalez named CEO of Millward Brown’s AMAP region

Awards & Recognition

  • Wunderman ranked top global digital agency network
  • MEC UK honoured at Media360’s Decade of Achievement Awards


STOP PRESS

WPP celebrates Cannes hat-trick 

WPP has been named Holding Company of the Year for the third year running at the 2013 Cannes Lions International Festival of Creativity, following another record performance from its agencies.

Ogilvy & Mather became the first network ever to win more than 100 Lions as, in a repeat of 2012’s result, it was named Network of the Year. WPP companies from more than 40 countries won Lions, across all marketing disciplines. Ogilvy Sao Paulo was named Agency of the Year.

Sir Martin Sorrell, CEO of WPP, said: “WPP agencies have put in a stunning performance at this year’s festival, where the quality of work has been hugely impressive across the board.”

Separately, the Group has been ranked as the world’s Most Effective Holding Company by the Effie Index – for the second year in a row. 

Geometry Global launches as world’s leading activation agency 

G2, OgilvyAction and JWTAction have combined to form Geometry Global, the largest and geographically strongest activation agency in the world. Geometry will be an autonomous network within WPP, with headquarters in London and New York. 

Atticus Award winners announced 

The winners of WPP’s Atticus Awards, which honour original thinking in communications services and are open exclusively to professionals working in WPP companies, have been announced for 2013. The Grand Prix was awarded to Andrew Curry of The Futures Company, London, for his essay Unlocking New Sources of Growth: How to Find New Value in New Places.


 

NEW OFFERS

First investment by WPP Ventures as Group takes stake in Muzy 

WPP has taken a stake in Muzy, an early-stage microblogging service focused on mobile content creation. It is the first investment by Silicon Valley-based WPP Ventures, which explores early-stage investments in technology companies. The news follows the announcement that WPP has participated in the Series A funding of Fullscreen, a digital media company that offers innovative technology and premium services to content creators and to the world’s leading brands to develop their presence on YouTube. 

VML buys majority share in digital marketing agency NATIVE 

WPP’s global digital agency VML, part of the Young & Rubicam Group, has agreed to acquire a majority share in NATIVE, a leading South African digital marketing agency. Following the transaction, the agency will become NATIVE VML. 

Hill+Knowlton Strategies acquires digital content creator Group SJR 

Hill+Knowlton Strategies has acquired New York-based SJR Group, which develops and creates digital content to help marketers build effective brands and cultivate audiences. 

Yahoo! and Millward Brown partner to measure brand impact of digital advertising across Asia 

Yahoo! Asia Pacific and Millward Brown have announced a collaboration aimed at providing advertisers with a comprehensive view of online marketing effectiveness in general, and on Yahoo! properties, using Millward Brown’s AdIndex solution. 

Xaxis launches in Taiwan and Latin America

Xaxis has continued its global expansion by launching operations in Taiwan and Latin America. Xaxis will work directly with the GroupM agencies in Taiwan to help their clients gain even greater value from their digital campaigns. Xaxis Latin America will be headquartered in Miami with a second office in Mexico City and will help advertisers gain deeper engagement with the region’s consumers.


INSIGHTS

GroupM report predicts steady UK advertising spending growth 

GroupM’s This Year, Next Year: UK report predicts advertising spending in measured media in the UK to increase 3.3% this year to reach a total of £13.5 billion ($20.5 billion) in 2013, up from £13.0 billion ($19.7 billion) in 2012. The study also estimates that UK ad spending in 2014 will increase 3.5% to £13.9 billion ($21.1 billion). 

New study explores the role of value and rewards in mobile advertising 

A study conducted by Millward Brown in partnership with SessionM demonstrates that reward-based mobile advertising improves brand engagement and loyalty with consumers. Reciprocity, Rewards and Real Breakthrough: Exploring the Role of Value in Mobile Advertising builds on Millward Brown’s biannual AdReaction study, which probes audiences’ attitudes towards advertising. 

You just aren’t sustaining me! 

American companies that claim to be “sustainable” or “green” aren’t inspiring flocks of consumers to pledge allegiance to their brand, according to a Young & Rubicam Group study conducted by Crowdverb and Civic Science. 

Burson-Marsteller releases guide to effective lobbying in Europe 

Burson-Marsteller has released its fifth survey on effective lobbying in Europe, revealing interesting differences in the attitudes of politicians and senior officials from EU institutions and 19 European countries on such topics as what makes a good or bad lobbyist, the need for greater regulation of lobbying and the utility of social media as a channel of influence. 

TNS UK study investigates consumer attitudes, behaviours and concerns on food 

Food for Thought, a booklet based on a TNS UK study of 7,000 individuals in key European markets, Russia, China, and the US, about their attitudes and behaviours relating to diet, mealtimes and health concerns, offers insights to companies within the FMCG sector about how to deliver goods and services in ways that best suit the varying lifestyles of consumers.


NEW BUSINESS 

BATES CHI & PARTNERS AND JWT

HSBC
– Bates CHI & Partners and JWT


GROUPM:

MEC

Netflix – MEC Netherlands
Koch Media; Takeda – MEC Italy
Gen. Catalunya – MEC Spain
Mitsubishi Pajero & After Sales Service – MEC Thailand
Dian; Fogafin – MEC Colombia


MEDIACOM

MK Foods – MediaCom India
Axesa Sistemas de Información – MediaCom Puerto Rico
Natural Retreats – MediaCom UK
OPPO – MediaCom Beijing


MAXUS

Haier
– Maxus China


JUPITER DRAWING ROOM

Virgin – Jupiter Drawing Room


JWT

Nokia – JWT Worldwide


YOUNG & RUBICAM GROUP

Strabag – Wunderman PXP
TEVA – Wunderman Budapest
Gstaad Hotel – Wunderman Switzerland
BRP – Blast Radius


 

PEOPLE

GREY GROUP

Grey Group Sri Lanka
has appointed Rachita Dutta as its new country head and Ambar Prakash as its new creative head.


HILL+KNOWLTON STRATEGIES

Hill+Knowlton Strategies has appointed Justin Then as Managing Director of its Malaysia office.


JWT

JWT Paris
appoints Anne-Cécile Tauleigne as Executive Creative Director.


KANTAR

Millward Brown names Adrian Gonzalez CEO, AMAP region.


YOUNG & RUBICAM GROUP

Burson-Marsteller
has appointed Amanda Pierce as UK CEO.

Sudler & Hennessey Canada has appointed Suzanne Pope and Martin Martinez as Creative Directors, with the former joining as Senior Vice President and the latter as Vice President.


AWARDS & RECOGNITION 

The 2013 Cannes Lions International Festival of Creativity saw another record performance from WPP agencies. Cannes Lions were won by agencies across the Group, in more than 40 countries and from all marketing disciplines. Ogilvy & Mather became the first network ever to win more than 100 Lions as, in a repeat of 2012’s result, it was named Network of the Year. Ogilvy Sao Paulo was named Agency of the Year.

The Group’s agencies were behind many of the stars of the festival. Too numerous to list in full, they included Ogilvy Brasil’s all-conquering “Real Beauty Sketches” campaign for Dove, Y&R Dubai’s “Sale” work for Harvey Nichols, Grey London’s “Hard, Fast And Effective” for the British Heart Foundation, Ogilvy Australia’s “Share A Coke”, Y&R Macedonia’s “10 Meters Apart” for the Government of Macedonia, Grey New York’s work for DirecTV, Coke’s “Sharing Can” from Ogilvy France/Singapore, Ogilvy Amsterdam’s “Why Wait Until It’s Too Late?” for Dela, Ogilvy France’s “Outdoor As Utility” for IBM, “Immortal Fans” for Sport Club Recife by Ogilvy Brasil, “Kleenex Catches Colds” for Kimberly-Clark by Mindshare UK, JWT China’s press work for Samsonite and AKQA’s “Nike+ Kinect Training” innovation.

AKQA

AKQA Washington
won the Apple Design Award.


GREY GROUP

Grey Melbourne was awarded a FABulous Award (Grand Prix) and a FAB Award (Gold) at the 15th International Food and Beverage Creative Excellence Awards 2013.


GROUPM:

MEC

MEC UK was named Agency of the Decade at Media360’s Decade of Achievement Awards.

MEC UK also won the Best Local Campaign and Best SEO Campaign awards at the European Search Awards.


MEDIACOM

MediaCom Austria
was the big winner at the 10th annual Austrian Media Awards, winning a Gold, two Silvers and, for the second time in the Awards’ history, the Best of Five Years Media Award.


JWT

JWT Dubai
won Golds in Creative Design and Creative Sales & Sales Support at the 2013 Piaff Awards.


KANTAR

Oracle Added Value Hong Kong
and China was named Market Research Agency of the Year by Marketing Magazine for 2013.

Millward Brown Singapore was named one of the top three Singapore market research agencies for the third year running at the Agency of the Year Awards in Singapore.

Millward Brown Hong Kong, meanwhile, was named one of the top four Hong Kong market research agencies at the Agency of the Year Awards in Hong Kong.

Millward Brown won the Mobile Internet category at the IAB Europe 2013 Research Awards.


WPP DIGITAL

POSSIBLE
won a Silver at the 2013 National ADDY Awards Show.


YOUNG & RUBICAM GROUP

Y&R NYC
picked up a Yellow Pencil at the D&AD awards show and scooped the top prize at the Radio Mercury Awards.

Sudler & Hennessey was honoured with the Preserve Our Legacy Community Service Award at the Preserve Our Legacy network fundraising event in New York.

VML was awarded three AIGA awards and four Silver Telly awards.

Wunderman was ranked the top global digital agency network by Advertising Age.

Wunderman Italy won two Golds at the first edition of the DMA Echo Awards Italia.

Wunderman Germany and Wunderman Austria both won Golds at the Columbus Awards.


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