e.wire
June 2013


Stop Press

  • WPP and Twitter agree worldwide strategic partnership
  • WPP and Millward Brown reveal world’s 100 most valuable brands
  • Y&R celebrates 90 years of “Resisting the Usual”
  • New global chief for Millward Brown

New Offers

  • WPP takes 49% stake in Poland's Heureka Group
  • Y&R Advertising opens majority-owned agency in Myanmar
  • TNS agrees to acquire Sinotrust Market Research in China
  • Cohn & Wolfe takes minority stake in leading MENA PR network

Insights

  • Explosive tablet growth fuels the rise of the four-screen household
  • Mobile shoppers are more discerning and brand-conscious
  • Trend-leading companies not perceived as employers of choice

New Business

  • Dyson appoints Mindshare to global media account
  • The FIA Formula E Championship names MediaCom as its Agency of Record
  • SulAmérica Seguros, Previdência, Investimentos e Capitalização hands advertising account to New Energy and digital marketing to VML Brazil

People

  • WPP names Roger Agnelli, Jacques Aigrain, Hugo Shong and Sally Susman as non-executive board directors
  • MEC hires Maurice Van De Ven as its first Executive Creative Director
  • Bart Michels becomes Global CEO of Added Value
  • Patrick Ford appointed Chairman of Asia Pacific at Burson-Marsteller

Awards & Recognition

  • Ogilvy & Mather wins Agency Network of the Year at the 54th Annual CLIO Awards
  • The Jupiter Drawing Room’s partner agency, Jericho, is named African Region Agency of the Year


STOP PRESS

WPP and Twitter agree worldwide strategic partnership 

WPP and Twitter have announced a global strategic partnership that will greatly expand collaboration between the two organisations. As part of the deal, which was led by WPP’s Data Alliance, WPP companies from a variety of disciplines will increasingly leverage Twitter data across a number of important initiatives. Sir Martin Sorrell, CEO of WPP, said: "Twitter’s relevance continues to grow – not only as a social platform, but also as a window into consumer attitudes and behaviour in real time."

WPP and Millward Brown reveal world’s 100 most valuable brands 

Apple topped the charts once again in the 2013 BrandZTM Top 100 Most Valuable Global Brands report from WPP and Millward Brown. However, Apple grew just 1% in the last year (to $185 billion) compared to 51% growth for its closest competitor, Samsung, which is now 30th in the global ranking with a brand value of $21 billion. 

Y&R celebrates 90 years of “Resisting the Usual” 

Ninety years after John Orr Young and Raymond Rubicam opened up Y&R with a single client, the agency celebrated its anniversary in style with a major social installation in Times Square. 

New global chief for Millward Brown 

Millward Brown, a world leader in brand, media and communications research, has appointed Travyn Rhall as its new Global CEO. Rhall, currently CEO of the company’s Africa, Middle East, Asia and Pacific region, will report to Kantar CEO Eric Salama.


NEW OFFERS

WPP takes 49% stake in Poland's Heureka Group in Poland 

VML, the global digital marketing agency, has agreed to acquire a 49% stake in Heureka Group, a leading Polish digital agency. Heureka Group is a full-service interactive advertising agency specialising in digital advertising and social media campaigns.

Y&R Advertising opens majority-owned agency in Myanmar 

Y&R Advertising has opened Y&R Yangon, making it one of the first international networks to open a majority-owned advertising agency in Myanmar. Y&R Yangon is a joint venture with local partners K-Noke Advertising. 

TNS agrees to acquire Sinotrust Market Research in China

TNS, the world’s leading custom research company, has agreed to acquire Sinotrust Market Research, a leading market research and consulting company in China, from Experian. The deal is subject to regulatory approval. 

Cohn & Wolfe takes minority stake in leading MENA PR network 

Cohn & Wolfe has acquired a minority stake in BPG | pr, one of the most respected PR agencies in the Middle East. The move strengthens and broadens Cohn & Wolfe’s offer to clients across the MENA region and follows on the heels of the agency’s Asia-Pacific expansion in China, India and Southeast Asia. 

Mindshare and OgilvyAction partner to design rural marketing solutions 

Mindshare and OgilvyAction have come together to create the first full suite of communication solutions aimed at rural and low-income consumers across Asian markets. Operations are being carried out across India, Vietnam, Indonesia and Thailand. 

Kinetic launches Aureus, a world-class system for the planning and placement of out-of-home media 

Kinetic, the leading out-of-home media agency, has launched its ground-breaking Aureus system in Malaysia. This will be the first market deployment as part of a major global roll-out. 

Kantar gives advertisers the power to go beyond reach 

Kantar Group companies Dynamic Logic and Compete have teamed up with DoubleVerify, the pioneer in online media verification and viewability, to launch Advance™ − an integrated solution that provides marketers the insights needed to optimise digital media campaigns based on brand and behavioural and sales impact. 

Xaxis Places brings programmatic buying to digital-out-of-home 

Xaxis, the leading audience buying company, has launched Xaxis Places, a new programmatic platform that allows advertisers to buy digital out-of-home (DOOH) ad inventory across more than 100,000 screens via real-time-bidding.


INSIGHTS

Explosive tablet growth fuels the rise of the four-screen household

Newly released data from Kantar Media’s syndicated study, futurePROOF, reveals that nearly a quarter of the GB population has access to four screens at home (TV, computer, smartphone and tablet) compared to only 11% six months ago. 

Mobile shoppers are more discerning and brand-conscious

The global boom in smartphone ownership is changing the way consumers shop and forever shifting the retail landscape, says Kantar’s Global TGi. 

Trend-leading companies not perceived as employers of choice 

Trend-leading companies attribute their success to continuous innovation and a focus on customers, but few are regarded as employers of choice according to a survey published by H+K Strategies and TNS in Singapore.

NEW BUSINESS 

GROUPM:

MAXUS

redBus – Maxus India


MEC

Ceres – MEC Italy
Dr Reddy’s – MEC Ukraine
SABMiller – MEC Netherlands
KFJ – MEC India
Sernatur & Chilean Government; Ditec – MEC Chile


MEDIACOM

FIA Formula E Championship – MediaCom
Bravofly – MediaCom Hungary
Bookmytable.in – MediaCom India
Directories Philippines Corp; UPMC; BDO – MediaCom Philippines
Optical 88 (Thailand) LTD – MediaCom Thailand


MINDSHARE

Dyson – Mindshare


JWT

Jakarta Monorail
– XM / JWT Jakarta
Nestle Thailand – JWT Connect
Samsonite – JWT Hong Kong


YOUNG & RUBICAM GROUP

SulAmérica Seguros, Previdência, Investimentos e Capitalização
– New Energy / VML Brazil
Jurlique – VML Australia
Gatorade – VML Kansas City
Bawag PSK – Wunderman PXP Austria
Dreams – Wunderman London
Studio 100 – These Days Belgium
Air France/KLM – Wunderman Budapest
Diesel – Wunderman Italy
L’Oréal – Wunderman Madrid
Migros; Galderma; Emirates Airlines – Wunderman Zurich


 

PEOPLE

BATES CHI&PARTNERS

Bates CHI&Partners names Todd Martin as Regional Head of Digital and Social.


GROUP M:

GroupM China
appoints Swee Leng Ng as Group Chief Financial Officer.


MAXUS

Maxus North America appoints Mark Egan to the new role of Chief Strategy Officer and Brian Leder is named Digital Director.


MEC

Michele Tiley-Hill named Global Chief Financial Officer, MEC.

Michael Beecroft joins MEC Hong Kong as Head of Trading Asia Pacific.

Tino Krause appointed as Chief Operating Officer, MEC Germany.


MEDIACOM

MediaCom names Nick Burcher EMEA Head of Social Media.


MINDSHARE

Mindshare appoints Jordan Bitterman to the newly created role of Chief Strategy Officer for Mindshare North America.


JWT

Mark Newcomer hired as Senior Vice President of Strategy at Digitaria.

Jeremy Jones and Dustin Tamilio hired as Creative Directors at JWT Atlanta.

Ryan Spelliscy named SVP, Creative Director at JWT Canada. Carolyn Bingham appointed to the newly created position of Vice President, Creative Operations.

GyooYong Oh promoted to Chief Creative Officer at JWT Korea, while Bill Chan is hired for the same role at JWT Shanghai.

Stacey Klein joins JWT New York as Head of Human Resources for North America, Julia Clark becomes Director of Integrated Business Affairs at JWT New York and Elaine Barker is promoted to Director of Operations, JWT New York.


KANTAR

Millward Brown
appoints Travyn Rhall as its new Global CEO.

Surekha Poddar is named Managing Director of Millward Brown’s Mumbai operation.

Bart Michels becomes Global CEO of Added Value.

Paul Gregory joins Red Dot Square Solutions as Chief Technology Officer.


OGILVY & MATHER

OgilvyOne hires Mark South as Regional Director of Strategic Services for Europe, Africa and the Middle East.


YOUNG & RUBICAM GROUP

Jaime Mandelbaum named Chief Creative Officer of Central and Eastern Europe for Y&R.

Alex Hughes appointed General Manager of Y&R Europe, based in Paris.

Burson-Marsteller announces new executive leadership team in Asia-Pacific and integrates Greater China operations. Patrick Ford becomes Chairman of the region.

Duri Alajrami joins Blast Radius in the newly created role of VP, Social Strategy, North America.

Wunderman names Steve Harmer as Managing Director of Wunderman Toronto.

Aqua Johannesburg appoints Theo Ferreira as Executive Creative Director.

Richard Dunn joins Wunderman London as Chief Strategy Officer.


WPP

WPP
names Roger Agnelli, Jacques Aigrain, Hugo Shong and Sally Susman as non-executive board directors.


AWARDS & RECOGNITION

AKQA

AKQA won Agency of the Year at the 2013 Rev awards.


THE BRAND UNION

The Brand Union Singapore
won Gold for Brand Consultancy of the Year 2013 at the 6th Annual Marketing Magazine Agency of the Year Awards.


BURSON-MARSTELLER

Burson-Marsteller
was honoured with six Gold Americas SABRE Awards. The agency was also named the 2013 Latin American Agency of the Year by The Holmes Report.


COHN & WOLFE

Cohn & Wolfe was presented with a Gold Americas SABRE Award and won eleven Platinum and three Gold Hermes Creative Awards.


GREY GROUP

Grey Beijing
and Grey Jakarta both won Gold Pencils at the 2013 One Show.


GROUPM:

MEC

MEC France
won a Grand Prix at the Brand Content Awards, while MEC South Africa picked up Gold at the Festival of Media.

MEC Middle East won Gold at the Mobile Show Middle East, MEC Belgium walked away with Silver at the AMMA Awards and MEC New York picked up an AdWeek Project Isaac Award.

MEC London received a Platinum Award from the IPA for achieving four consecutive years of Gold CPD accreditation.


MEDIACOM

MediaCom Norway
won Best Launch Campaign at the Global Festival of Media Awards.


MINDSHARE

Mindshare
was the most awarded agency at the North American Effie Awards, with 11 gongs.

Mindshare North America won an AdWeek Project Isaac Award.


THE JUPITER DRAWING ROOM

The Jupiter Drawing Room’s partner agency, Jericho, won African Region Agency of the Year at the AdReview Awards.


H+K STRATEGIES

Hill+Knowlton Strategies UK
won Sports Agency of the Year at the BT Sport Industry Awards.


JWT

JWT Cairo
won a Gold and a Silver at the New York Festivals International Advertising Awards.

JWT Singapore was named Direct Marketing Agency of the Year at the Marketing Magazine Agency of the Year Awards in Singapore.

JWT offices won six Golds and two Silvers at the CLIO Awards.

JWT New York won a Silver Pencil at The One Show Interactive, three Silver Cubes at the Art Directors Club Awards, a Gold at the Effie Awards and two Webbys.


OGILVY & MATHER

Ogilvy & Mather won Agency Network of the Year at the CLIO Awards for the second year in a row.

Ogilvy & Mather Ukraine was named the Most Creative Agency at the Kiev International Advertising Festival, also for the second successive year.

Ogilvy CommonHealth Worldwide won three trophies at the 50th Annual Art Directors Club of New Jersey (ADCNJ) Awards.


YOUNG & RUBICAM GROUP

Y&R
picked up four Gold statues at the New York Festivals International Advertising Awards, two Gold Pencils at The One Show, four Gold CLIOs and two Webby Awards.

VML won a Gold and four Silvers at the New York Festivals International Advertising Awards.

Wunderman Italy won a Gold and Silver at the Italian 2013 NC Awards.

These Days Belgium was a winner in the Lead Generation category at the MIXX Europe Awards.


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