e.wire
May 2013


Stop Press

  • WPP reports first quarter revenue growth of 6%
  • Grey wins global creative account for Gillette
  • Nestlé taps GroupM for US media planning and buying
  • JWT moves into Myanmar

New Offers

  • GroupM expands multicultural offering across all agencies
  • MediaCom division specialises in US advertisers with global footprints
  • Millward Brown reinventing brand equity measurement

Insights

  • “Our best days are ahead of us” says 75% of Arab youth
  • The eight top drivers of brand value growth
  • Kantar Worldpanel launches Brand Footprint

New Business

  • Y&R named creative agency of record by JC Penney
  • JWT wins accounts for the Singapore Tourism Board and MoMo

People

  • MEC hires Carl Fremont as its first Global Chief Digital Officer
  • Michael Tam appointed President of RedWorks China

Awards & Recognition

  • Cohn & Wolfe CEO Donna Imperato honoured with a 2013 SABRE Award
  • MEC named the most competitive agency in Europe


STOP PRESS

WPP reports first quarter revenue growth of 6% 

  • Reported revenues in sterling up almost 6% at £2.532 billion
  • Reported revenues in dollars up over 4% at $3.917 billion and in euros up 3.6% at €2.970 billion
  • Constant currency revenues up over 5%
  • Like-for-like revenues up over 2%
  • First quarter profits and operating margin above budget and well ahead of last year

Grey wins global creative account for Gillette 

Procter & Gamble has handed the worldwide creative account for Gillette to Grey, who were joined in the pitch by sister agencies Possible and Dialogue.  The brief encompasses both traditional and digital advertising. 

Nestlé taps GroupM for US media planning and buying 

Nestlé in the United States has awarded its US offline and online media planning and buying to GroupM. The business will be served by the New York and Los Angeles offices. 

JWT moves into Myanmar

JWT has signed an affiliation agreement with Mango Marketing in Myanmar, giving the global advertising network a foothold in the region’s newest emerging market.


NEW OFFERS

GroupM expands multicultural offering across all agencies 

GroupM is expanding its already robust line-up of multicultural media services under the auspices of a newly established unit called GroupM Multicultural. MEC’s Gonzalo Del Fa becomes President of the new venture. 

MediaCom division specialises in US advertisers with global footprints

MediaCom Worldwide has unveiled a new practice dedicated to international advertisers based in the United States. The new division, MediaCom Beyond Borders, will be led by Fraser Riddell, who leaves his current role as Global Chief Business Development Officer to become Global Chief Client Officer. Fraser’s replacement is Toby Jenner, currently COO of MediaCom Asia Pacific. 

Hogarth and Deluxe Announce Strategic Alliance for Content Management and Distribution

Hogarth Worldwide and Deluxe Entertainment Group will collaborate to offer an integrated end-to-end solution for asset management and distribution for the advertising industry.

Dynamic Logic launches AdIndex for Mobile

Dynamic Logic, Millward Brown’s digital unit, has developed the industry’s first tagging technology to identify mobile ad exposure, a significant advance in measuring mobile ad effectiveness. AdIndex for Mobile now offers the same level of methodological rigor used for online and enables frequency analysis for mobile branding studies. 

Millward Brown reinventing brand equity measurement 

Millward Brown has announced the evolution of its brand tracking offer, bringing together a comprehensive programme of solutions to help marketers make faster, more effective decisions, and drive brand growth.


INSIGHTS

“Our best days are ahead of us” says 75% of Arab youth 

The fifth annual ASDA’A Burson-Marsteller Arab Youth Survey delivers a resounding vote of confidence in the Middle East and North Africa’s future outlook. 

The eight top drivers of brand value growth 

Subway heads the overall “Top Risers” list – revealed as the launch of the eighth annual Brandz™ Top 100 Most Valuable Global Brands report approaches.

Kantar Worldpanel launches Brand Footprint

Based on a new and simple metric – Consumer Reach Points – which combines penetration and frequency of purchase, the Brand Footprint ranking gives owners of global and local FMCG brands a clear picture of a brand’s reach, strength and depth. 

TNS’s 2013 Mobile Life study reveals how to turn browsers into buyers 

Latest research findings released by TNS reveal that mobile can play a valuable role in reducing the risk that “showrooming” (where people visit stores to test products but buy them elsewhere) poses to retailers.


NEW BUSINESS 

BATES CHI&Partners

Relaxa – Bates CHI&Partners Indonesia
General Insurance Council; Kumar Properties – Bates CHI&Partners India


GREY GROUP

P&G (Gillette) – Grey


GROUPM:

Nestlé US – GroupM


MEC

Dixcy Scott
– MEC India
Shanghai Simmons Bedding – MEC China
Edison – MEC Italy
Poker888 – MEC Russia
Salling – MEC Denmark
Famous Footwear – MEC Bravo, Miami


MEDIACOM

Svenson
– MediaCom Portugal
LPGMA Party List – MediaCom Philippines
United Telecom Limited – MediaCom India
Boehringer Ingelheim (Dulcolax, Pharmaton) – MediaCom Hong Kong
Thomas Cook (Tjäreborg) – MediaCom Finland
Læreforeningen; KPMG – MediaCom Denmark
Mazda – MediaCom Croatia
Pazzo – MediaCom China
NHS111 – MediaCom UK
O Boticário; Licor Beirão – MediaCom Portugal


JWT

Singapore Tourism Board – JWT Singapore; XM Asia
MoMo – JWT Vietnam


OGILVY & MATHER

Binani Cement – Ogilvy & Mather Advertising India
Jossy Jo – Ogilvy & Mather Advertising China
MAC Cosmetics – OgilvyOne Hong Kong
Jsweet – Ogilvy & Mather Advertising Thailand
Boao Forum for Asia – Ogilvy PR


YOUNG & RUBICAM GROUP

SportAccord – Burson-Marsteller
National Rugby League – VML Australia
Religare Technologies (HealthFore) – VML India
Stibo Systems – AdPeople Denmark
Fundamenta – Wunderman Hungary
Citymall; Imseeh Jewelry – Wunderman Amman
Klinik Pyramide am See; Cailler – Wunderman Zurich


PEOPLE

BATES CHI&Partners

Louise Kuegler moves to Bates CHI&Partners to take up Singapore and regional leadership roles.

Bates CHI&Partners bolsters its creative team with the appointments of Head of Art, Mark Cleary, and Senior Copywriter, Leo Poloniecki.


GROUP M:

MAXUS

Maxus China
promotes Leon Chen to Vice President.


MEC

MEC appoints Carl Fremont as Global Chief Digital Officer.

Stephan Bruneau joins the MEC Global Executive Committee as Global Head of Analytics and Insight.


HILL+KNOWLTON STRATEGIES

Rachel Chan promoted to Managing Director of H+K’s Hong Kong office and KW Lam named Deputy Managing Director.

Radhika Shapoorjee promoted to President, H+K South Asia and Sara Gourlay to Chief Operating Officer of H+K Strategies India.


JWT

Day Tabeshfar appointed Creative Director of JWT Perth and Doni Savvides named Business Director.

Junghwan Kim promoted to Managing Director of JWT Korea.

Cecilia Yim named Executive Director of Digital at JWT Hong Kong.


OGILVY & MATHER

Michael Tam is appointed President of RedWorks China.

Paul O’Neill named President of Ogilvy CommonHealth Wellness Marketing.


YOUNG & RUBICAM GROUP

Burson-Marsteller
appoints Matthias Graf as the new CEO of its Swiss operations.

AdPeople Denmark hires Claus Møllebro as Creative Director, a role he shares with Jonathan Lowth.

VML Qais has appointed Giles Henderson as Regional Associate Director, Media & Channels.


WPP DIGITAL

POSSIBLE promotes Lucas Peon to the position of Chief Creative Officer, Cincinnati.


AWARDS & RECOGNITION

COHN & WOLFE

Cohn & Wolfe
CEO Donna Imperato honoured with a 2013 SABRE Award for Outstanding Individual Achievement.


GROUPM:

MEC

RECMA named MEC the most competitive agency in Europe.

MEC USA won a Gold at the Internationalist Awards for Innovation in Media.


MEDIACOM

MediaCom Germany won two Deutscher Mediapreis awards.

MediaCom USA won the 4A’s O'Toole Award for Media Excellence.

MediaCom Austria was a winner at Adgar.

MediaCom India had four mentions in Exchange4Media.com’s 30 under 30 and was ranked at number three in Afaqs.com’s Agency Happiness Report.

MediaCom Singapore won a Gold and Silver at MobEx, and a Gold and Silver at MediaCorp Laurels.


JWT

JWT Manila bagged a Gold and a Silver at the Kidlat Awards, the Philippines’ premier creative show, finishing fourth among all agencies.

JWT South Asia won a total of 64 metals at Goafest 2013, India’s most prestigious creative awards show. JWT India won 48 metals, including five Golds and 17 Silvers across various clients and categories.

JWT South Asia won 10 Golds and 21 Silvers at the 2013 Abbys.


OGILVY & MATHER

Ogilvy CommonHealth Worldwide won first place at the DxMA Awards in the Best Professional Campaign category.


YOUNG & RUBICAM GROUP

Prime Policy Group Chairman Charlie Black was honoured for Outstanding Leadership in the Government Relations and Advocacy Industry.

Burson-Marsteller’s US-based advertising, creative and digital agency Proof Integrated Communications received five 2013 Pollie awards.

VML received 16 Internet Advertising Competition (IAC) Awards from the Web Marketing Association, including Best of Show Social Media campaign.

VML won a Silver at the 92nd annual Art Directors Club Awards.

VML Executive Director of Client Services Chuck Searle was selected as one of Ingram’s business magazine’s 2013 40 Under 40.

VML received five Silver ADDY District awards.

Wunderman Germany successfully defended its ddp (German Dialogue Marketing Awards) Agency of the Year title. Wunderman creative teams in Frankfurt, Hamburg and Cologne won 17 medals in total, including three Golds and eight Silvers.

At the BoB (Best of Business-to-Business) Awards, facts+fiction Cologne received a Gold medal.

Y&R Malaysia clinched two Golds in the ANDY Awards.

GPY&R won two top spots in this year’s AdNews Rankings: in the digital office and network categories.

Campaign Asia-Pacific named Dung La, Senior Account Manager at Y&R Vietnam, and Preethi Sanjeevi, Regional Client Solutions Director at VML Qais in its inaugural 40 under 40 list.

Y&R’s longest serving employee, Madeleine Saint-Jacques, Chairman of the Board at Saint-Jacques Vallée Y&R, became the first-ever recipient of the Prix Hommage AAPQ (Association of Quebec Advertising Agencies) award during the Prix CREA gala – the biggest and most popular advertising award show in Quebec.

Advertising Age and its Turkish affiliate MediaCat selected Arzu Unal, Head of Y&R Istanbul, as one of this year’s Women to Watch.


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