e.wire
April 2013


Stop Press

  • Global internet ad spend hit $99 billion in 2012
  • WPP on top at Dubai Lynx Awards 2013
  • Investment in SFX strengthens content capabilities
  • Bullmore essays available free on iTunes

New Offers

  • TNS opens for business in Myanmar
  • GroupM launches new consulting division
  • XM acquires majority stake in leading digital agency in Thailand

Insights

  • Battle of the brands
  • The Future Shopper
  • Y&R finds it’s cool to be a housewife in China

New Business

  • BlackRock appoints OgilvyOne Worldwide
  • Audi UK chooses Salmon as its new strategic digital and web partner

People

  • Matthew Mee is appointed as MediaCom’s first Global Chief Strategy Officer and Dominic Guba becomes Global Chief Investment Officer
  • Millward Brown names Prasun Basu as Managing Director for South Asia

Awards & Recognition

  • The World Economic Forum names Kim Slicklein, President of OgilvyEarth, as a Young Global Leader
  • MEC UK is the highest ranking media agency for the third consecutive year in The Sunday Times Best Companies To Work For 2013

STOP PRESS

Global internet ad spend hit $99 billion in 2012 

Internet advertising hit $99 billion in 2012, a 16.2% increase compared to the previous year, according to a new report from GroupM. The report said advertising on the web now accounts for 19.5% of all global measured advertising expenditures, and predicts digital spend will exceed $113 billion in 2013. 

WPP on top at Dubai Lynx Awards 2013 

WPP topped the points tally at this year’s Dubai Lynx Awards, recording almost twice the number of points of its nearest competitor. Among the WPP winners was Y&R Dubai, named Agency of the Year for the third year running. Ogilvy Dubai and JWT Cairo were runners up. WPP agencies won 12 of the 26 Gold Lynx awarded and two Grand Prix. 

Investment in SFX strengthens content capabilities 

WPP has made a strategic investment in SFX Entertainment, the leading global platform for electronic dance music (EDM) events. WPP Chief Executive Sir Martin Sorrell said: “The challenge of navigating through digital and social media is daunting for clients and we believe this partnership can further develop WPP’s content capabilities, particularly in new media in the youth consumer segment.” 

“When Mr Bullmore speaks, the world listens” – Marketing magazine 

Industry sage and WPP advisor Jeremy Bullmore has contributed an essay to WPP’s Annual Report for more than a decade. Listen to him reading his essays by subscribing to the podcast on iTunes.


NEW OFFERS

TNS opens for business in Myanmar 

TNS has received a licence to operate in Myanmar (Burma) and opened its first office in Yangon. TNS has been helping clients to build an understanding of the market since sanctions lifted in 2012, and is the first international consumer insights consultancy to secure a licence to conduct business in the country. 

GroupM launches new consulting division 

GroupM has announced the launch of GroupM Consulting Services, a new division designed to help clients achieve significant and lasting improvements to their marketing effectiveness and business results. The unit will be led by former OMD executive Ernie Simon. 

XM acquires majority stake in leading digital agency in Thailand

XM Asia, a division of JWT, has acquired a majority stake in Thomas Idea, a leading digital marketing agency in Thailand. Founded in 1995 in Bangkok, Thomas Idea’s services include online strategy consulting, website design and development, digital marketing and applications design. 

VML launches operations in Tokyo

VML has announced the official opening of VML Tokyo, the network’s first foray into the Japanese market. VML Tokyo is the sixth global office VML has launched within 18 months. 

Ogilvy CommonHealth Worldwide launches Moscow branch 

Ogilvy CommonHealth Worldwide has launched a new brand on the Russian market: Ogilvy CommonHealth Russia. This new agency, specialising in communications for the pharmaceutical and healthcare market, will form part of Ogilvy Group Russia. 

GMI Launches “Re-Track” to help clients improve trackers 

GMI (Global Market Insite), part of Lightspeed Research, has launched Re-Track, a consultative service that provides a full-scale review of clients’ tracking surveys to ensure their efficiency and effectiveness.


INSIGHTS

Battle of the brands 

Added Value has revealed the cultural vibrancy of 160 brands from across 15 sectors in its third annual Cultural Traction™ 2013 report. 

The Future Shopper 

A new report from The Futures Company and Kantar Retail looks at how changing shopper attitudes and technology are re-shaping retail. 

Y&R finds it’s cool to be a housewife in China 

Caution, control, conspicuous consumption and women’s aspirations to be housewives are among the themes of Y&R China’s research findings.

NEW BUSINESS

COHN & WOLFE

Sonic; Bazaarvoice – Cohn & Wolfe Austin


GROUPM:

MAXUS

Nestlé India
– Maxus India

MEC

Channel 7; Blackmores
– MEC Australia
Berghaus – MEC Germany
Salov – MEC Italy
Simmons Bedding Company – MEC USA
Dixcy Scott – MEC India

MEDIACOM

Cancer Institute
– MediaCom Australia
Makedonikos Halvas; Dell – MediaCom Greece
Vestel – MediaCom Turkey


JWT

Chaoyong Tire
– JWT Shanghai
Nissin Cup Noodles – JWT Hong Kong
Sumol+Compal: Um Bongo and Frize – JWT Lisbon
MoMo – JWT Vietnam


OGILVY

Blackrock
– OgilvyOne


SALMON

Audi
– Salmon UK


YOUNG & RUBICAM GROUP

Homecredit – Wunderman Prague
British Council – Wunderman Dubai
Oman Air – Wunderman Muscat
Beiersdorf Portugal: Nivea Men; Intermarché; Philip Morris International – Wunderman Lisbon
Costa Cruceros – Wunderman Madrid
JTI: Winston – Wunderman Zurich
HealthFore – VML Qais
Ektron – Comwerks


PEOPLE

GCI Health

GCI Health appoints Elliot Levy as Senior Vice President in the agency’s New York office.


GROUP M:

MEC

Michael Kaiser
appointed as Managing Director of MEC Switzerland.

Ulrich Tack joins as Managing Director for MEC Germany.

Matt Semple appointed Regional Client Director for MEC Hong Kong.

Eric Caamaño joins as Customer Experience Director in MEC Argentina.

MEC China has made three major appointments in its Interaction team: Paul Yan joins as National Head of Search, and James Graver and Ivy Au join as Digital Strategists.


MEDIACOM

Matthew Mee has been appointed as MediaCom’s first Global Chief Strategy Officer and Dominic Guba becomes Global Chief Investment Officer. Both will join MediaCom's Worldwide Executive Committee.

MediaCom Chicago hires Alisia Lisowski as Managing Director.


JWT

Chan Ruanglek
joins JWT New York as Global Planning Director, Communication and Channel Planning.

Valerie Cheng promoted to Chief Creative Officer of JWT Singapore; Jun Fukawa moves to JWT London to assume global Unilever and Nestlé creative roles.

JWT’s Southeast Asia Planning Director Pete Heskett moves back to the UK to take on a global planning role on Unilever with JWT London. JWT Singapore appoints Atika Malik to the new role of Global Planning Director for Lux, and Regional Planning Director on the Sunsilk account.

JWT Singapore hires Libby Schaub as Planning Director.

JWT Asia Pacific appoints Gerald Hu as General Manager for JWT Shanghai.

Willem van der Merwe has been hired as Managing Partner of JWT Cape Town.


KANTAR

Millward Brown
has announced changes to its Africa, Middle East, Asia Pacific (AMAP) Executive Board. Shishir Varma has been appointed as Chief Client Officer and Deepender Rana takes on the newly created position of Chief Client Solutions Officer. Prasun Basu will also join the Board after being promoted to Managing Director for the South Asia sub-region.


OGILVY & MATHER

Ogilvy & Mather Shanghai
has announced two senior management appointments: Jeffery Cheng has been named National Head of Social@Ogilvy and Emiko Nagai joins the company as Regional Business Director of O&M Asia Pacific.

Ogilvy PR China has made seven senior promotions: Ella Chan is Ogilvy PR’s Chief Operating Officer, Shanghai and Managing Director, Brand Marketing Practice, China; Ching Ping (CP) Yang becomes Chief Operating Officer, Ogilvy PR, Beijing; Colleen Cheng is named Ogilvy PR’s Co-Managing Director, Beijing and Managing Director, Corporate Marketing Practice, China; Selina Teng is Ogilvy PR’s Co-Managing Director, Beijing and Managing Director, Technology Practice, China; Stephen Turner is promoted to Managing Director, Ogilvy PR Corporate/B2B Practice, China and Brand Team Leader for Caterpillar, O&M Group, China; Michael Chu is named Chief Strategy Officer, Ogilvy PR, China; and Zhu Hao is Executive Creative Director, Ogilvy PR, China.

Michael Tam has been named as the President of RedWorks China.


YOUNG & RUBICAM GROUP

Klaus Weigand has been promoted to CTO at Wunderman Germany.

Y&R Beijing appoints Jeff Leong as Client Services Director.


AWARDS & RECOGNITION

GROUPM:

MAXUS

Maxus Australia
won a Commscon Award for its GSK Metalworks Project.


MEC

MEC UK
was the highest-ranking media agency for the third consecutive year in The Sunday Times Best Companies To Work For 2013.

MEC Sweden won Rightsholder of the Year at the Gyllene Hjulet Sponsorship and Event Association Awards.

MEC Singapore won Best-in-Show plus three Golds and three Silvers at the Mob-EX Awards 2013.

MEC Access claimed the award for Sponsorship Consultancy of the Year at the Hollis Sponsorship Awards.


MEDIACOM

MediaCom Germany won two gongs at the German Media Prize Awards.


JWT

Rachel Birnbaum, Copywriter at JWT, has won an Advertising Week New York’s Changing the Game Award.

JWT won three Golds and ten Silvers at ADFEST Thailand.

The Dubai Lynx Awards saw JWT pick up five Golds and eight Silvers.


OGILVY & MATHER

The World Economic Forum has named Kim Slicklein, President of OgilvyEarth, as a Young Global Leader for the Class of 2013.


YOUNG & RUBICAM GROUP

Y&R Uruguay was named most creative agency in the annual survey conducted by Equipos Mori.

VML won 16 Internet Advertising Competition (IAC) Awards including Best of Show.

VML Qais won a Gold in the Website/Brand Microsite – Impact category at the WAT Awards.

Comwerks Interactive won three gongs at the Mob-Ex Awards.

Wunderman UK won a Silver at the Creative Circle Awards 2013 and Best DM-Led Campaign at the MAA Best Awards 2013.

Wunderman Amman won the Pikasso d’Or Gold Award.

These Days Belgium won eight Internet Advertising Competition (IAC) Awards, and was named the fastest-growing company in the Antwerp region by Belgian business magazine Trends.

Futurecom Zurich won the Best Enterprise award at the Swiss App Awards.

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