e.wire
March 2013


Stop Press

  • WPP announces record results
  • Leading Canadian creative agency joins WPP
  • Merger to create world’s largest activation agency
  • Wunderman reveals new global structure

New Offers

  • Ogilvy & Mather buys into South Africa’s Strike Media
  • Y&R acquires majority stake in Turkish creative digital agency
  • MediaCom Worldwide launches response division

Insights

  • Three quarters of shoppers unlikely to be persuaded by low-price messages
  • New report by The Futures Company identifies long-term squeeze on growth
  • Holiday attitudes 2013

New Business

  • Lionsgate selects Mindshare
  • Grey Group MENA appointed by Ferrero

People

  • TNS recruits Ernst & Young partner Richard Ingleton as its new global CEO
  • Ogilvy & Mather appoints Carla Hendra Vice Chairman of its Worldwide Board
  • Paulina Parra becomes CEO of MediaCom Colombia
  • Ogilvy & Mather Advertising Beijing names Juggi Ramakrishnan as Executive Creative Director

Awards & Recognition

  • Mindshare named Media Agency of the Year and Media Network of the Year at the MENA Cristal Festival in Lebanon, while JWT MENA wins Advertising Network of the Year
  • Samsonite’s “Heaven and Hell” from JWT Shanghai is the most-awarded print ad for the second year running
  • The Dubai Lynx International Festival of Creativity honours Roy Haddad, Director of WPP MENA

STOP PRESS

WPP announces record results

The Group has published its full-year results for 2012. WPP posted revenues of £10.4 billion, profit before tax of £1.1 billion and billings of over £44.4 billion. CEO Sir Martin Sorrell hailed a “record year”, while acknowledging that the difficult economic environment meant “we got there ugly”. Although WPP expects “another demanding year” in 2013, it said that “2014 looks a better prospect”. 

Leading Canadian creative agency joins WPP

WPP has acquired john st., one of Canada’s top creative agencies. Founded in 2001 and based in Toronto, john st. has built an international reputation for innovation and creativity. The agency employs approximately 100 people, and clients include AstraZeneca, Kruger, ING Direct, Maple Leaf Foods and Tata.

Merger to create world’s largest activation agency

WPP’s wholly owned subsidiaries, OgilvyAction and G2, will come together in a joint venture to form the largest and most geographically complete activation agency in the world.

Wunderman reveals new global structure
 
Wunderman has restructured its offer for a new generation of marketers and their need for real-time consumer conversations.

NEW OFFERS

Ogilvy & Mather buys into South Africa’s Strike Media

Ogilvy & Mather has acquired a majority stake in Strike Media, the South African mobile marketing and technology agency. Strike delivers customised mobile strategy, campaigns, design and development services to clients across the financial, retail, consumer and telecommunications sectors. 

Y&R acquires majority stake in Turkish creative digital agency 

Y&R has acquired a majority shareholding in C-Section, a creative digital advertising agency based in Istanbul, Turkey. C-Section specialises in creating microsites, apps, digital campaigns and video production/virals for the Turkish market. The agency employs approximately 40 people and clients include Coca-Cola, Vodafone and TEB BNP Paribas.

MediaCom Worldwide launches response division 

MediaCom Reponse will be the name of one of the largest direct engagement practices in the industry. The move reflects pervasive shifts in both consumer behaviour and global marketing strategy.

The Futures Company adds global leader in youth research

Strategic insight and innovation consultancy The Futures Company has announced the integration of youth research expert TRU. TRU was acquired by The Futures Company’s parent Kantar in 2007. The combined company will offer unrivalled generational expertise to businesses and brands.

mJoule launches China’s first mobile campaign management platform

GroupM China’s mobile marketing agency mJoule has launched China’s first mobile marketing campaign management system and platform. 

Maxus launches new global site 

Maxus has launched a new, improved version of www.maxusglobal.com and four new global social media channels. 

Y&R enters into affiliate agreement with Hancomm in South Korea 

Y&R has entered into an affiliate agreement with Hancomm as the full-service advertising agency expands beyond South Korea to meet its clients’ international aspirations.

INSIGHTS

Three quarters of shoppers unlikely to be persuaded by low-price messages

New research from Kantar Media into FMCG purchasing habits reveals the gap between the motivations of shoppers and the marketing focus of brands and retailers. 

New report by The Futures Company identifies long-term squeeze on growth

The world's richer economies, including the US and the UK, can expect a decade or more of low growth, according to a new Future Perspectives report by The Futures Company. 

Holiday attitudes 2013 

TNS reveals the changing holiday patterns of British travellers in a new report.

NEW BUSINESS

COHN & WOLFE

Mondelēz International – Cohn & Wolfe Sweden


GROUPM:

MAXUS

Jetstar
– Maxus Asia Pacific

MEC

Aia – MEC Italy
Bauer Media – MEC Czech Republic
Powerhealth – MEC Greece
Tiger Airways – MEC Singapore
Holcim – MEC Mexico

MEDIACOM

Fonterra – MediaCom APAC/MENA
Mars – MediaCom India
Breville – MediaCom Australia

MINDSHARE

Lionsgate – Mindshare


GREY GROUP

Ferrero – Grey Dubai
Nadec Foods – Grey Riyadh

JWT

Changi Airport Group
– JWT Singapore
Indosat; American Standard – JWT Jakarta
Nasair Airlines – JWT Riyadh


OGILVY

TOA
– O&M Advertising Thailand
Ecco – OgilvyPR Shanghai
HP – OgilvyAction Guangzhou
Magic Pharma – OgilvyAction Guangzhou


YOUNG & RUBICAM GROUP

Kellogg ANZ – VML Australia
BawagPSK; Oetztal Tourism – Wunderman Austria
Mondelez Benelux – These Days
ING Bank – Wunderman Prague
BP; Barrows Design and Manufacturing – Wunderman South Africa
Arnold & Son Watches – Wunderman Switzerland


PEOPLE

G2

G2 EMEA
appoints Mircea Toma Pascu Managing Director of its Romanian operation.

GREY GROUP

The Social Partners has recruited two key new strategists: David Cushman, Strategy Partner and Christophe Langlois, Social Media Planner.

GROUP M:

KINETIC

Nick Parker
appointed Chief Investment Officer – Global at Kinetic Worldwide.


MAXUS

Maxus hires Richard Stokes as Global New Business and Marketing Director.

MEC

Séverine Hermary appointed as Chief Strategy Officer at MEC France.

Lindsey Yoselevitz joins as Marketing Communications Director at MEC New York.

Marc Lehmann promoted to Managing Director of MEC Germany.

Eric Petrosinelli promoted to Managing Partner, North America for MEC Access at MEC New York.

MEC Switzerland welcomes Michael Kaiser as its new Managing Director.


MEDIACOM

Paulina Parra
appointed as the new CEO for MediaCom Colombia.

MediaCom Sydney appoints Geoff Clarke to the newly created role of Managing Director, Sydney.

MediaCom announces the appointment of Sriram Sharma as Head of MediaCom India, South.

Jee Seon Park has been promoted to General Manager of MediaCom Korea.

Alicia Lisowski is the new Managing Director of MediaCom Chicago.


MINDSHARE

Mindshare UK
appoints Mark Creighton as CEO.


KANTAR

TNS has appointed Ernst & Young partner Richard Ingleton as its new global CEO.


OGILVY & MATHER

Carla Hendra, Chairman of OgilvyRED, Ogilvy & Mather’s global strategy and innovation practice, has been appointed Vice Chairman of the Board of O&M, a newly created position.

Ogilvy & Mather Beijing appoints Juggi Ramakrishnan as Executive Creative Director.

Richmond Walker returns to Ogilvy & Mather as O&M Philippines’ Group Executive Creative Director.

Ryan Azarcon has been appointed General Manager, RedWorks Philippines.

Rafael Guida joins O&M Kuala Lumpur as Digital Creative Director.

Peter Riley promoted to Regional Executive Creative Director and ECD of Hong Kong OgilvyOne.

Will Adeney promoted to Regional Vice President, Marketing Analytics, OgilvyOne.

Ogilvy & Mather hires Theresa Nasi to head Worldwide Corporate Communications.


YOUNG & RUBICAM GROUP

Beth Wade has been promoted to Chief Marketing Officer for VML.

Chuck Searle has been promoted to Executive Director of Client Services for VML.

Andrew Kennedy and Chris Schlarman join VML as a Group Account Directors.

Pia Roxas Ocampo joins Wunderman International Philippines as Executive Creative Director.

Wunderman Singapore and Comwerks Interactive promote Krish Sreedharan to the newly created post of Operations Director and appoint Thomas Wilks as Head of Technology.

Andrés Narváez takes on additional responsibility for Wunderman in Turkey.

In Wunderman World Health, Justin Thomas-Copeland takes on the role of Managing Director/Global Client Lead for the Novartis account.

Anne Kenney leaves Wunderman World Health to become COO of WPP's Team Pfizer.

Pip Hulbert joins Wunderman UK as New Business Director.

Y&R has appointed Matt Anthony as CEO of Y&R North America.

Mike Reese has been appointed as CEO of Y&R California. Mike moves from Y&R New York and will be taking the leadership role with new Chief Creative Officer, Mimi Cook.

Lisa Hezila is appointed Managing Director, and Gigi Lee Executive Creative Director, of Y&R Malaysia.

AWARDS & RECOGNITION

COHN & WOLFE

Cohn & Wolfe won a 2013 Communitas Pro Bono Award and two Platinums at the 2013 AVA Awards.

Cohn & Wolfe named PR Agency of the Year at the 14th annual PRWeek Awards ceremony in New York.


FITCH

FITCH
took first place in the Manufacturer's Showroom category and a Special Award for In-store Technology at the Retail Design Institute International Store Awards.


GROUPM:

MAXUS

Maxus Sweden
received its eighth Media Agency of the Year award at the Årets Byrå Agency of the Year awards.

MEC

MEC Taiwan was ranked at number one in the New Business League Asia 2012.

MEDIACOM

MediaCom USA was a winner for Best Content Marketing at the Creative Media Awards.

MediaCom China won the top awards for Best Online Video Campaign and Best Marketing in Computer Category at AdWorld, and for Best Mobile App Campaign at Clickz.

MINDSHARE

Mindshare was named both Media Agency of the Year and Media Network of the Year at the MENA Cristal Festival in Lebanon.

JWT

JWT Shanghai’s Heaven and Hell was named the most awarded print ad for the second year in a row, and is now the most awarded print ad in history according to The Gunn Report.

JWT MENA won Network of the Year at the MENA Cristal Awards. JWT Cairo won a Grand Prix, a Gold and three Silvers. JWT Beirut picked up six Golds and 12 Silvers. JWT Kuwait won four Silvers, JWT KSA won a Silver, JWT Dubai took home a Gold and three Silvers, JWT Tunis bagged a Gold and JWT Riyadh scored a Gold and a Silver.

Roy Haddad, Director, WPP MENA, has been named Dubai Lynx Advertising Person of 2013.


KANTAR

Added Value has been named for the second year running in the top 100 Sunday Times Best Small Companies To Work For.


YOUNG & RUBICAM GROUP

Direct Marketing News has inducted Wunderman Chief Marketing Officer Trish Wheaton to its inaugural Marketing Hall of Femme, which celebrates the most accomplished women in marketing today.

Thomas Lin, Technical Architect at VML, has been selected as one of Sitecore’s 2013 Most Valuable Professionals (MVPs).

VML was awarded eight Golds, ten Silvers and Best of Interactive at the Kansas City Addy Awards.

VML was honoured with a Silver Cradle Award from The Cradle Foundation, which recognises companies that provide generous adoption-related benefits and resources to employees.

Wunderman PXP Austria was second in Austrian trade magazine Werbeplanung’s yearly rankings.

AdPeople Copenhagen won one of Denmark’s most prestigious advertising awards, Reklame for Alvor 2012.

Wunderman Zurich won a Silver in the Radio category at the Swiss ADC Awards.

Y&R ranked as the number five network in the Gunn Report – a place higher than the previous year.

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