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February 2013

Stop Press

  • Hill+Knowlton launches pan-African expansion plan
  • WPP nets Salmon
  • Wildcard tickets for Stream Asia 2013 in Phuket, Thailand

New Offers

  • Maxus and ADK unveil joint media initiative across Asia
  • Sudler & Hennessey launches Quality Matters division
  • WPP companies take full ownership of Colombian agencies
  • Ogilvy PR brings digital influence to B2B


  • Eight hours to respond to a crisis
  • “We” becomes “me” in India
  • Second to fourth tier Chinese consumers hold key to world economy

New Business

  • AGENDA Shanghai appointed digital agency of record for ECCO
  • …after ECCO chooses Ogilvy Public Relations Shanghai as its retained agency in China
  • CTR Media Intelligence wins competitive pitch to renew China Mobile contract
  • MEC India awarded media duties for
  • Banyan Tree appoints VML Qais


  • JWT Asia Pacific announces promotions and a new regional management committee
  • Ogilvy Public Relations promotes Robert Mathias to Regional CEO North America
  • Stuart Taylor joins Kinetic Worldwide as CEO in the UK

Awards & Recognition

  • Ogilvy & Mather China’s Coke Hands named world’s best outdoor campaign in 2012
  • Advertising Age ranks Grey third in its Agency A-List
  • Ogilvy CommonHealth Worldwide’s John Nosta tops the Pharma100 List


Hill+Knowlton launches pan-African expansion plan

Hill+Knowlton Strategies, the global public relations and communications firm, has announced a major expansion plan for Africa that will provide consultancy services to businesses across the continent. The strategy includes the immediate establishment of offices in Uganda, Tanzania, Rwanda and Ghana, to be followed by Nigeria and South Africa.

WPP nets Salmon

WPP has acquired Salmon, a leading multinational e-commerce digital agency. Salmon provides digital consulting, design, delivery and support services to major retail, wholesale and manufacturing brands including Akzo Nobel, Argos, Game, Halfords, Kiddicare, Morrisons, Selfridges and Premier Farnell. The agency will operate as an independent and stand-alone brand within WPP.

Wildcard tickets for Stream Asia 2013 in Phuket, Thailand

Attendance at WPP’s Stream Asia unconference is usually by invitation only – but this year four wildcard tickets are up for grabs. All you need to do is tell the team what you think will be the next big trend in media or technology in Asia. The deadline for entries is February 14.


Maxus and ADK unveil joint media initiative across Asia

Maxus and Asatsu-DK (ADK) have announced the launch of a new Asia-wide initiative aimed at providing regional media planning and buying services for Japan-based clients. To be known as ADK+Maxus, the collaboration will provide ADK’s clients with direct access to market-leading media planning and buying expertise and scale across the Asia Pacific region, including China, through the Maxus network.

Sudler & Hennessey, the leading global healthcare communication agency, has launched a new division, Quality Matters, dedicated to improving the quality of healthcare and closing the gaps in care delivery.

Grey, G2 Worldwide and MediaCom have acquired the outstanding shares in three leading agencies in Bogota, Colombia.

Ogilvy Public Relations has launched Digital Influence for B2B, a global service to help business-to-business companies adapt to the changes in buying practices driven by social media.

Millward Brown, the only leading full-service research agency to have a dedicated, global neuroscience practice, has announced a major expansion of its award-winning Link™ and Facial Coding technology. Two of Millward Brown’s biggest clients, Unilever and The Coca-Cola Company, will use the technique for all their advertising testing in 2013.

MediaCom Sport has launched a new division in Germany, providing a full range of sports marketing services, from strategic consulting and rights negotiations to innovative marketing and sales concepts and market research.

Kinetic, the world’s largest planner and buyer of Out-of-Home media, has adopted Spafax Networks’ SN: Xchange – an ad serving and reporting system for digital place-based media.

Canada, the search marketing arm of GroupM Canada, has been rebranded as Catalyst Canada and will combine services and product development with Boston-based Catalyst.


Eight hours to respond to a crisis
Ogilvy Public Relations and CIC (China’s leading social business intelligence provider) have teamed up again to launch 2012 Crisis Management in the Microblog Era. The white paper analyses 50 Chinese brand crises in 2012 and concludes that brands that respond within the first eight hours are more effective at controlling a crisis, shortening its duration and lowering the overall level of negative buzz. 

Research by VML Qais has shown that growing individualism is the central theme among Indian 18-35 year olds. The findings of the Generation Asia report follow the most comprehensive attitudinal study ever conducted into that demographic in India.

With 200 million households belonging to the consuming classes, China’s second to fourth tier cities are arguably the most important consumer segment in the world. Ogilvy & Mather China’s new book China Beyond – Change & Continuity finds that branding strategies need to be based on consumers’ voracious appetite for change and new forms of behaviour driven by digital technology and e-commerce.

JWT: The Global Dream Report

Ahead of the 57th presidential inauguration, JWT conducted a survey exploring how the principles of the American Dream echo across borders. The report concludes that a national ideology like the American Dream is not unique to the US.

TNS Employee Insights, the global research and consulting firm, and LinkedIn, the world’s largest professional network with more than 200 million members, have joined forces to examine the impact brand ambassadors have on corporate images.



– Blumberry


MEC – MEC India – MEC Italy
Brita – MEC France
SM Development Corporation – MEC Philippines
Tourism Toronto – MEC Canada


Baby Bunting; Beyond Blue; Random House
– Australia
Norrøna – Norway


Camara Municipal de Mafra’s Tourism Office
– JWT Lisbon
Sun Group’s IPL – JWT Chennai
Dove – JWT Sydney


China Mobile
– CTR Media Intelligence


ECCO – Ogilvy PR Shanghai
Yadi Bicycle – O&M Raynet
GKB Lens Private LTD; iGate Global Solutions LTD – O&M Meridian Bangalore
Harveys – Social@Ogilvy UK


– AGENDA Shanghai
Jotun Paints – Wunderman Dubai
Kantonsspital Winterthur; Klinik Pyramide am See; Valora – Wunderman Zurich
Banyan Tree; Parkway Pantai – VML Qais
Charter Communications – VML NYC



G2 appoints Sarah Todd to lead G2 Joshua, its London-based operation.



Stuart Taylor joins Kinetic Worldwide as CEO in the UK.


Adrián Barreiro joins as CEO of MEC Argentina.

Joe Kowan joins as Practice Lead, Digital Trading and Activation at MEC North America, New York.


JWT Asia Pacific announces a number of promotions and the creation of a new regional management committee. As part of the changes JWT Bangkok CEO Bob Hekkelman becomes Southeast Asia CEO, overseeing operations in Thailand, Malaysia, Philippines, Indonesia and Vietnam.

Frank Bauer, International Managing Director of Scholz & Friends, is named CEO of JWT Singapore.

JWT India hires Mohit Hira as SVP and Regional Business Director.

Jill Applebaum joins JWT New York as Creative Director.

Brent Choi joins JWT Canada as Chief Creative and Integration Officer.


Henry Tucker
promoted to Deputy Managing Director of The Futures Company in London.


Ogilvy Public Relations promotes Robert Mathias to Regional CEO North America and Nathan Friedman to Regional Managing Director, Ogilvy PR West.

Brian Cooper appointed as Executive Creative Director of Ogilvy & Mather in London.

OgilvyOne appoints Matthew Bayfield as Head of Data Practice, OgilvyOne UK & EAME.

Ogilvy CommonHealth Worldwide promotes Darlene Dobry and Shaun Urban to Managing Partners.

Ogilvy & Mather Singapore appoints Oscar Prats as Managing Director for OgilvyOne and Steve Walls as Head of Planning.

Roy Menezes joins OgilvyOne Mumbai as Senior Creative Director.


Eric Choi is promoted to General Manager of Y&R Hong Kong.

Pip Hulbert becomes Wunderman London’s New Business Director.

Wunderman UK appoints Richard Dunn as Chief Strategy Officer.

AGENDA Shanghai names Emen Chong as Client Services Director.

Lawrence Baxter assumes the role of Wunderman Chief Information Officer along with his duties as CIO of Young & Rubicam Group.

Marko Laitinen moves to Wunderman Saudia Arabia as Head of Digital.


Advertising Age ranked Grey third in its Agency A-List.

Grey London was third in Campaign’s Agency of the Year 2012, and its work for the British Heart Foundation was also third in the Campaign of the Year category.



MEC Belgium was the winning agency at the Creative Automotive Advertiser Awards 2012.


MediaCom USA was a winner at the Creative Media Awards.

MediaCom Germany picked up a Gold at the Cristal Festival, while MediaCom Norway won two Sapphire awards.

MediaCom Germany won two Silvers at Eurobest.

MediaCom Sweden walked away with three awards at 100Wattaren.

MediaCom China won a Grand Prix at the Guangzhou Daily Hua Wen Print Awards 2012.


JWT India won a silver Effie in the Services & Telecom Products category.

JWT Shanghai Chief Creative Officer Yang Yeo received the President’s Designer of the Year award.

Valerie Cheng, Executive Creative Director of JWT Singapore, was named Digital Creative Director of the Year, for the second year running, at the Institute of Advertising Singapore’s Hall of Fame awards show.

JWT South Africa won the Award for Excellence in Management of Technology at the Technology Top 100 Awards.

JWT Mexico won three Grand Prix, six Golds and six Silvers at the Círculo de Oro Awards.

JWT Mexico was named International Agency of the Year by the trade magazine Merca2.0.


Ogilvy & Mather China’s Coke Hands was named the world’s best outdoor campaign in 2012 by The Big Won Report while Ogilvy & Mather Sydney’s campaign Share a Coke was listed as the world’s 11th best campaign across all media channels in 2012.

OgilvyOne Singapore won the FWA People’s Choice 2012 award.

Ogilvy Commonhealth Worldwide won a Silver at the RX Club Awards.


AGENDA Hong Kong won Best Creative Agency at the Yahoo! Big Idea Chair Awards 2012.

AGENDA Shanghai was awarded three Golds at the ROI Festival 2012.

Wunderman International Japan was awarded the Rich Internet Applications (RIA) Consortium Special Award (Website) at the Japan Web Grandprix 2012. The Japan team was also recognised at Brand of the Year 2012.

Wunderman Taiwan took home a Gold at the Click Awards 2012.

AGENDA Guangzhou won a Silver for integrated marketing at the Golden Awards 2012.

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