November 2012

Stop Press

  • WPP reveals its crème de la crème
  • Unilever reappoints Mindshare for media planning and buying
  • WPP publishes third quarter trading update

New Offers

  • Xaxis launches in China
  • Kantar Retail opens first South American office in Brazil
  • Grey Group acquires majority stake in ArtM in China


  • Landor, Penn Schoen Berland and Forbes reveal World's Most Powerful Brands
  • Burson-Marsteller looks Inside the Mind of the CIO
  • Listen with Jeremy

New Business

  • JWT Vietnam wins global account for Vietnam Airlines
  • Wendy's names VML as digital agency of record
  • Ogilvy Noor selected by the World Islamic Economic Forum (WIEF) Foundation


  • Burson-Marsteller announces new worldwide leadership team and appoints Patrick Przybyski as Chief Operating Officer
  • Hill+Knowlton Strategies' Andy Weitz joins Andrew Laurence as Co-Chair of the agency's Global Corporate Advisory Practice
  • Peter Fasano appointed as Senior Vice President and Head of Social@Ogilvy Atlanta


  • Harold Burson honoured by PRWeek US and the Council of Public Relations Firms
  • AKQA wins interactive agency of the year and OgilvyOne London direct agency of the year at the Campaign Big Awards
  • WPP recognised with awards for sustainability


WPP reveals its crème de la crème

The winners of WPP's annual WPPED Cream Awards have been announced. Now in their sixth year, the awards celebrate creative excellence across every marketing discipline within WPP, from advertising and digital to consumer insight and public relations. See all the winners here or download the app.

Unilever reappoints Mindshare for media planning and buying

Mindshare has been reappointed by Unilever to its Western European, Asian (excluding China, Hong Kong, Taiwan and New Zealand), North American and African local planning and buying accounts.

WPP publishes third quarter trading update

The Group has announced its latest results to the City, revealing an increase in reported revenues of 1.6% to €2.496 billion.


Xaxis launches in China

Xaxis, one of the world's largest audience buying companies, has announced the launch of operations in China. The company, which is part of GroupM, will have its China headquarters in Shanghai with a second office in Beijing and will work closely with GroupM China in providing comprehensive audience buying solutions to global and local advertisers. The China division will be led by Rajesh Sukhwani who will serve as managing director, Xaxis China.

Kantar Retail opens first South American office in Brazil

Kantar Retail, part of WPP's consumer insight division Kantar, is opening its first South American office in Brazil where it will offer unique shopper marketing solutions for Latin American FMCG companies and retailers.

Grey Group acquires majority stake in ArtM in China

Grey Group, the global communications network, has agreed to acquire a majority stake in ArtM Communications Group, a leading full-service integrated communications agency in China, subject to regulatory approval. Founded in 1999 and with offices in Beijing, Shanghai, Shenzen and Guangzhou, ArtM's service offering includes advertising, branding, digital marketing, public relations, events, retail marketing, merchandising and channel promotion. It employs around 180 people servicing a blue-chip client list including Intel, Microsoft, TCL and China Mobile.

Maxus launches global technology R&D division in Asia

Maxus has unveiled Metalworks, its new global technology R&D division. Metalworks is based in Singapore and led by Tom Kelshaw, Maxus Director of Technology, and Nico Abbruzzese, Maxus Head of Digital for Asia Pacific.

Grey acquires majority stake in digital media agency k102 in Germany

Founded in 2006 by Lars Moltrecht and Jan Guntner, Dusseldorf-based k102 has worked alongside Grey since January 2010. Key clients include Deichmann, Transparo, MBT, Gard and Toshiba.

Ogilvy PR plays its ACE

Ogilvy Public Relations launches ACE (Analyst Community Engagement), a new global service designed to give technology companies an informed, strategic and measurable approach to industry analyst relations.

Kantar Media launches suite of tools to help marketers and agencies

Kantar Media TGI has launched The WHY Code, a major new initiative that provides insight into what drives consumer choices. The WHY Code illuminates every stage of the consumer decision-making journey, from the most conscious triggers of decisions to fundamental subconscious values. It has been developed over the past two years by TGI, Kantar Media's syndicated consumer media and marketing survey specialists.

Landor opens first office in Thailand

Landor Associates is to open an office in Bangkok, its first in Thailand. It will function as the central point of operations for work in Thailand, Cambodia, Vietnam and Laos.


Landor, Penn Schoen Berland and Forbes unveil World's Most Powerful Brands

Apple, Coca-Cola and Microsoft take the top three spots in Forbes' World's Most Powerful Brands list, with consumer perception data provided by Landor and Penn Schoen Berland (PSB).

Burson-Marsteller looks Inside the Mind of the CIO

A survey of 300 CIOs reveals how European CIOs make their IT purchasing decisions.

Listen with Jeremy

“Adland's greatest philosopher” Jeremy Bullmore reads from his collected essays.

A multi-screen future for on-demand TV

The number of adults in Britain watching TV on demand via TV sets and mobile devices is growing, whilst on demand viewing via a desktop or laptop computer has peaked, according to insight from Kantar Media's futurePROOF study.

Millward Brown analyses North American Effie winners

The 2012 Effie Report – a partnership between Effie Worldwide, Millward Brown and GreenBook – has been released at the annual ANA Conference in Orlando, Florida. This inaugural report shares an in-depth view of the drivers of marketing effectiveness and features insights from Millward Brown's analysis of North American Effie Award entries.

Landor, Penn Schoen Berland and Newsweek unite to highlight greenest brands

The 2012 Green Brands Survey unveils consumer perceptions of green brands and corporate environmental sustainability practices.



MAXUS Cash Finance; Fox International – Hong Kong
Wrangler – India
Siam Cement – Philippines
Hero Motocorp; Lanka BPO Academy; Metropolitan Office; PC Pharma – Sri Lanka
HKRI – Thailand
Frieslandcampina (digital); Otsuka Thang – Vietnam
Eizo; Fiat Group – Belgium
Eizo; Livingstone; Shopalike – Italy
Big Ben Interactive – Netherlands
Sociedad de Promocion del Turismo de Castilla y Leon – Spain
Televisa/OTT – Mexico
Fair Oak Farms – USA


Beiersdorf – Northern Europe
Legal Zoom – MEC USA
The Scott's Company – MEC Canada
Grana Padano; DMC; Cyber Clean; Ministero per le Politiche Agricole – MEC Italy
Tradus; Burgois; ACV – MEC Switzerland
Möbel Boss – MEC Germany
Regus – MEC United Kingdom
CSC Pharmaceuticals – MEC Austria
ELmacik Water; Marjin Shoes – MEC Turkey
Kafferosteriet Löfbergs – MEC Sweden
Shanghai Happy Valley – MEC China
H&M – MEC Thailand
Pet One – MEC Philippines
Secretaria Distrital de Culture; Ashley Madison – MEC Colombia
Yobel/Depileeso – MEC Peru


Vietnam Airlines
– JWT Vietnam
HokaHokaBentol; Nestle Indonesia – XM Gravity
Johnson & Johnson (Tylenol; BenGay; Motrin) – JWT New York
Penzoil; Quaker State – JWT Atlanta


Prudential – O&M Hong Kong
DFS – O&M Singapore
Max Hypermarket – O&M India
Beijing Auto; Guanghuo – O&M China
Lunera; Ostara; Project Frog; ZeaChem – Ogilvy PR West
World Islamic Economic Forum (WIEF) Foundation – Ogilvy Noor


Vipshop Holdings Limited – Burson-Marsteller
Wendy's – VML
EDF Energy – Wunderman
Movistar – Y&R Advertising
AOK – Y&R Germany



The Brand Union names Mauro Marescialli Managing Director, Beijing.


G2 EMEA appoints Frank Wolfram as Regional CTO.

Harvey Kipnis joins G2 USA as CEO.


Johan Boserup named Global CEO GroupM Trading.

GroupM China appoints Alan Fung as Chief of Operations.

Sylvian Fung becomes Head of Studio, GroupM Interaction, China.


Guido Zaballero
joins Maxus Philippines as Managing Director.


in the US appoints Gian LaVecchia as Managing Partner, Digital Lead.

Ricky Strandberg appointed as Client Director in MEC Access Sweden.

MEC Australia's Alex Hancocks promoted to Head of Search and Guillaume Goudal to Head of Digital. Seb Rennie promoted to Chief Investment Officer.


Mindshare China
appoints Trisha Armstrong as Head of Investment Management.


Grass Roots appoints David Hackett as Deputy Chairman of events business.


Andy Weitz
, US Chief Operating Officer for Hill+Knowlton Strategies, joins Vice Chair Andrew Laurence as Co-Chair of the agency's Global Corporate Advisory Practice.

Hill+Knowlton Strategies Singapore appoints Julia Lai as Director.


Andrés Martínez
joins JWT Mexico as Creative Vice President.

JWT Hong Kong appoints Philip Lee and promotes Barbara Fu to new roles as Co-Executive Creative Directors.

Chris Wilson joins JWT Atlanta as Director of Account Management.


Kantar Worldpanel appoints Kerry Corke, currently Business Unit Director UK, as US Country Manager.


David Mayo
becomes CEO of bates Asia following Chairman Tim Isaac's retirement.

Pete Smith appointed Regional Innovations & Creative Director, Ogilvy Asia Pacific for the agency's specialised healthcare division.

Shaun Taylor joins to lead OgilvyAction Australia.

Nathan Quailey promoted to General Manager for Ogilvy & Mather Advertising Sydney.

Leigh Bignell promoted to a newly created role, Executive Business Director, Ogilvy & Mather Advertising Sydney.

Dasher Lowe joins the Chicago office of Ogilvy & Mather Worldwide as Managing Director of OgilvyOne, succeeding David Hernandez, who becomes Digital Executive Creative Director at Ogilvy & Mather Chicago.

Peter Fasano appointed as Senior Vice President and Head of Social@Ogilvy Atlanta.

Sean Taylor joins OgilvyAction Australia as CEO.


David Payne
promoted from Kinetic's CEO Americas to Chief Development Officer – Global. Payne is replaced in the US by David Krupp and Tanza Bove, who are promoted to the roles of Joint President, Kinetic USA.

Christian Scholz becomes CEO of Kinetic Group Germany.


announces new worldwide leadership team and appoints Patrick Przybyski as Chief Operating Officer. Patrick Ford named Chief Client Officer and Jeremy Galbraith Vice Chair for Strategy.

Patrick Ford also appointed Interim Chair of Burson-Marsteller Asia Pacific.

Jay Leveton named Interim Chief Executive Officer of Penn Schoen Berland.

Mike Love joins Burson-Marsteller as new UK Chairman.

Robb Smigielski becomes a Creative Director for VML London.

VML appoints Kimberly Easley as Director of Talent Acquisition based in New York.

Natasha Kapur joins VML Qais as Business Director.

Jason Carroll joins Wunderman Seattle as Global Client Services Director.

Wunderman UK appoints Erminia Blackden as Strategy Director.

Nelson Freitas joins Wunderman New York as Director of Planning.

K2 Kung to oversee Wunderman's Beijing offices, in addition to his current role as Managing Director of the Wunderman and AGENDA operations in Guangzhou.

Scott Pollack joins Wunderman as Senior Strategy Director for China.

Thomas Wilks becomes Head of Technology at Comwerks Interactive in Singapore.

Matt Mulleris takes over from Gregory Roekens as Wunderman UK's CTO.

Y&R Singapore appoints Jon Loke as Creative Director.

24/7 MEDIA

Mario Vaccari joins 24/7 Media as Director, Product Management in New York



AKQA won interactive agency of the year at the Campaign Big Awards.


Landor Associates won the Prix du Design Stratégies 2012.


Grey Melbourne
took home three silvers and six bronzes from the MADC (Melbourne Advertising and Design Club) awards, and were named winner for Corporate, Government & Public Service at the Caxton Awards.


Maxus UK
won the Best Use of Image award at the Vibrant Awards.

Maxus Poland picked up a gold Effie in the Long Term Marketing Excellence category, and was ranked as one of the Top 5 Most Effective Media Agencies in the country.

Maxus Delhi was named Agency of the Year at the Mobile Marketing Association awards.

Maxus Bangalore was named Agency of the Year at the Bangalore Ad Club awards for the fourth year in a row, with over 40 awards.

Maxus Italy won Best Digital Media Agency of the Year at the Digital Awards.

MEC Poland won six silvers and two bronzes at the Effie Awards.

Jitka Petrickova, MEC's Managing Partner, West (USA) and Arvid Boström, Managing Partner, MEC Germany were named as Agency Innovators of 2012 by The Internationalist Magazine.

MEC Turkey was a winner in the Outdoor category at the Felis Awards.

MEC Manchester won a gold and silver at the Fresh Awards.

MEC Germany picked up a silver in Media at the Euro Effies.

MEC Australia won a Food and Grocery award at the Media Federation of Australia Awards.

MEC China collected four M*Power Awards and six members of staff were named in the 30 under 30 list.

Mindshare Istanbul was named Agency of the Year for the fourth time in a row at the Felis Awards 2012, picking up 11 golds, 14 silvers and the grand prix award.


Hill+Knowlton Strategies were crowned Public Affairs Consultancy of the Year at the Asia-Pacific SABRE Awards.


JWT Beirut won a Design gong at the Cresta 2012 awards.

JWT Mexico won three awards at the Effies.


Millward Brown was honoured with the Engaging Employees Award at the annual JiveWorld event for The Greenhouse, their new global social intranet.


Ogilvy & Mather Asia Pacific won six IPA Effectiveness Awards for work from India, China, Singapore, Hong Kong and Taiwan.

Ogilvy Healthworld, Ogilvy CommonHealth Worldwide's New York-based agency, won a PM360 Trailblazer Award.

Ogilvy & Mather South Africa scooped a grand prix and the Prestige Pendoring Award at the Loeries.

Ogilvy CommonHealth Worldwide received two golds at the MM&M Awards.

Ogilvy Public Relations picked up five gold and five silver SABRE Awards and won Consumer Consultancy of the Year at the SABRE Awards in Hong Kong.

Scott Kronick, leader of Ogilvy PR's North Asia operations, was recognised with a SABRE Individual Achievement Award.

OgilvyOne London won direct agency of the year at the Campaign Big Awards.


PRWeek US and the Council of Public Relations Firms honoured Burson-Marsteller Founding Chairman Harold Burson with the Diversity Champion Award at the Diversity Distinction in PR Awards.

Burson-Marsteller Asia-Pacific collected five gold and one silver award at the 2012 Asia-Pacific SABRE Awards in Hong Kong.

VML won three gongs at the OMMA Awards for Online Advertising Creativity.

VML Australia won gold at the IAB MIXX Awards, while VML Kansas City picked up a bronze.

The AIGA KC A8 design awards recognised VML with six wins.

The Direct Marketing Educational Foundation honoured Wunderman's KBM Group CEO Gary S Laben with the Edward N Mayer Jr Education Leadership Award.

Wunderman, AGENDA, These Days and Designkitchen were among the winners at the 16th annual WebAward Competition for website development.

Wunderman Prague won a gold and bronze at the Internet Effectiveness Awards 2012.


WPP won a global award for sustainability from the Indian-based Golden Peacock Awards, a gold for its sustainability report at the Galaxy Awards, a bronze at the Corporate Engagement Awards and the gong for Best Use of Digital at the Digital Impact Awards.

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