e.wire
October 2012
Stop Press
- Behavioural economics and dancing robots – Stream 2012
- Golden Weeks: China’s shopping phenomenon
- Ambidextrous brains required – WPP’s Marketing Fellowships
New Offers
- AKQA opens new innovation centres in the US
- Xaxis debuts ad buying and analytics solution with support for Facebook® Exchange
- Ogilvy & Mather transforms healthcare offering
Insights
- GroupM forecasts 13.4% ad spending increase for China in 2012
- Landor publishes latest Breakaway Brands study
- Kantar Retail's Breakthrough Insights iPad app now available
New Business
- Smithfield consolidates media business for all brands with Mindshare
- Cohn & Wolfe appointed to represent four clients in India in first three months
- Ogilvy Group Belgium selected by European Parliament
People
- JWT announces Asia Pacific leadership restructure
- Federico de Nardis named CEO of Maxus Europe, Middle East & Africa
- Chris Jones joins Wunderman China Group as ECD
Awards
- MediaCom wins four gongs at the M&M Global Awards, including the Campaign of the Year grand prix
- MEC Singapore named Media Agency of the Year at the Singapore Media Awards
- Mindshare India wins Media Agency of the Year for the fifth year running at EMVIES 2012
- Ogilvy & Mather Asia Pacific and JWT Asia Pacific pick up two grand prix apiece at Spikes Asia 2012
- POSSIBLE and VML named Outstanding Website Developers at the WebAwards 2012
- WPP’s sustainability reporting recognised with a gong for strategic communications at the IVCA Clarion Awards
STOP PRESS
Behavioural economics and dancing robots – Stream 2012 From the future of data and the application of behavioural economics in marketing to dancing robots and the world’s first full-length feature film shot on a mobile phone – WPP’s Stream un-conference (named by
Wired magazine as one of the world’s best tech events) had it all. Get a taste of this unique event on
Buzzfeed,
HuffPo and the
WPP Stream YouTube channel. Golden Weeks: China’s shopping phenomenon
A new report produced by a team of WPP companies,
The Chinese Golden Weeks In Fast Growth Cities, reveals fresh understanding of consumer attitudes and behaviour during the holiday shopping frenzy. Original research undertaken specifically for the report includes ethnographic research from Added Value and quantitative findings from Millward Brown. The study was informed by WPP’s BrandZ™, the world’s largest source of brand equity knowledge, together with insights from CNRS-TGI, Hill+Knowlton Strategies, Kantar Worldpanel, Millward Brown, Mindshare and OgilvyAction.
Ambidextrous brains required
Applications for WPP’s coveted
2013 Marketing Fellowships are now open. Further details:
http://www.wpp.com/wpp/careers/marketing/
NEW OFFERS
AKQA opens new innovation centres in the US
The leading digital agency is opening two new offices in Atlanta, Georgia and Portland, Oregon. With the additional presence in Atlanta and Portland, AKQA now has five locations in North America and ten offices globally.
Ogilvy & Mather transforms healthcare offering
Ogilvy & Mather has announced the completion of a fully integrated 360-degree healthcare offering, connecting Ogilvy PR’s healthcare practice with Ogilvy & Mather’s global healthcare marketing communications group, Ogilvy CommonHealth Worldwide, to better serve the complex needs of clients in the healthcare space.
Penn Schoen Berland launches Predictive Analytics To help clients move from insights to foresight Penn Schoen Berland (PSB) is creating a Centre of Excellence to provide Predictive Analytics services in India.
Dewey Square Group to become a Hill+Knowlton Strategies company
Dewey Square Group (DSG) is to join forces with Hill+Knowlton Strategies. Both firms are within the WPP family of companies, and Dewey Square Group will maintain its own distinct brand and operating independence. The new relationship will bring greater value to both firms’ broad spectrum of clients.
Xaxis launches in Malaysia
Xaxis has announced the launch of operations in Malaysia. The company will work directly with GroupM Malaysia in providing regional marketers with the full suite of Xaxis audience buying solutions as well as a premium ad network offering. Arshan Saha will lead the new office as director, Singapore and Malaysia.
Smollan and Headcount join forces
Smollan Group, based in South Africa and now working across five continents, has come together with Headcount, which has been successfully operating in the UK and with partners across Europe since 1994. The resulting new company – Smollan Headcount – is a field marketing agency that offers clients the best of global and local.
INSIGHTS
GroupM forecasts 13.4% ad spending increase for China in 2012
Despite uncertain outlooks in both the Eurozone and the US, GroupM projects that measured media advertising spending in China will increase by 13.4% compared to 2011 to reach RMB 394 billion. The forecast was made in GroupM’s
This Year, Next Year: China Media Forecasts report. The study is part of GroupM's media and marketing forecasting series drawn from data supplied by WPP's worldwide resources.
Landor unveils latest Breakaway Brands study
According to Landor’s
Breakaway Brands® study published by Forbes, Facebook has been leading the pack as the most relevant and differentiated brand. Landor’s annual study provides a unique look at brands that have exhibited sustained, quantifiable increases in brand strength over a three-year period.
Kantar Retail's Breakthrough Insights iPad app now available This complimentary app is a showcase for Kantar Retail's global thought leadership and an opportunity for clients to interact with insights in a fun and engaging way.
Download it here.
NEW BUSINESS
GREY GROUP
Ferrero Rocher/Kinder Bueno – Grey Group/Grey DPI
Green Square – Grey Melbourne
Alstrong – Grey Delhi
GROUPM: MEC
Mulberry – Global
Butlins – MEC UK
Dr Schwabe – MEC Germany
K-Rauta; Vitrum – MEC Russia
San Remo Macaroni Company – MEC Australia and MEC New Zealand
Sermsuk Drink; TOT Hi Speed Internet – MEC Thailand
Banco Agrario; Ministerio de Cultura – MEC Colombia
Promexico – MEC Mexico
Kansai – MEC Argentina
MINDSHARE Smithfield Foods – Mindshare Chicago
JWT OLX – JWT Lisbon
OGILVY & MATHER
European Parliament – Ogilvy Group Belgium
YOUNG & RUBICAM GROUP Hipmunk – Cohn & Wolfe New York/LA
AEG PS; Havaiana/AP Group; The Hatch; MYA Health Credit – Cohn & Wolfe India
PEOPLE
AKQA
AKQA Chief Creative Officer
Rei Inamoto takes on the additional role of head of the
New York office.
GREY GROUP Canon Wu joins
Grey Group as Chief Digital Creative Officer for its China operations, covering Beijing, Shanghai and Guangzhou.
GROUPM:
MAXUS
Federico de Nardis named CEO of
Maxus Europe, Middle East & Africa, retaining his duties as CEO of
Maxus Italy.
Jonathan Chadwick moves from Mindshare to become CEO
Maxus Australia.
MEC
Rafis Kadir named Head of Mobile for
MEC Global Solutions, based in Singapore.
Pele Cortizo-Burgess joins
MEC in
New York as Global Director, Integrated Planning.
Sean Mellows appointed Head of Investment Management,
MEC China.
Marek Hofhanzl appointed CEO,
MEC Czech Republic.
Annetta Cembrano named CEO,
MEC Chile.
David Towers becomes Regional Director for Search and Digital Projects,
MEC EMEA.
MINDSHARE
Mindshare Canada announces the appointment of:
Armin Huska as Managing Director, Digital;
Meir Vatagsky as Director of Customer Acquisition; and
Renee Mellow as an Associate Director, Social.
Mary Carpenter appointed Leader of
Mindshare’s Chicago office, replacing
Dan Reaume who moves to a global client leadership role.
JUPITER DRAWING ROOM
Jerry Mpufane becomes Chief Executive Officer of
The Jupiter Drawing Room in Johannesburg.
JWT
JWT Asia Pacific President
Michael Maedel becomes Non-Executive Chairman for Asia. Succeeding him are JWT’s North Asia Area Director and Greater China CEO
Tom Doctoroff and JWT India CEO
Colvyn Harris, who become CEO, JWT Asia Pacific and CEO, South Asia respectively.
OGILVY & MATHER
Worldwide Chief Creative Officer of
Ogilvy & Mather, Tham Khai Meng, announces that three senior creative executives,
Fran Luckin, Miguel Ruiz and
Dr. Stephan Vogel have been elected to the agency’s Worldwide Creative Council.
Ian Sohn returns to
Ogilvy & Mather Chicago as Executive Vice President, Director of Emerging Platforms & Partnerships.
Susan Peters joins
Ogilvy Public Relations in Chicago as EVP in consumer marketing.
Gavin Hall appointed Regional Vice President for
RedWorks Digital Services.
Peachy Pacquing promoted to CEO
Ogilvy & Mather Philippines.
YOUNG & RUBICAM GROUP
Cathy Cohan joins
Y&R as Global Chief Growth Officer.
Chris Jones joins
Wunderman China Group as Executive Creative Director for China.
Vincent Ota appointed Executive Creative Director of
Wunderman International in Japan.
Ian Wood appointed Global Strategy Director of
Landor, based in London.
Kimberly Easley joins
VML New York as Director, Talent Acquisition.
Gregor McQuattie and
Vicky Lopez join
Blast Radius London as Senior Client Partner and Senior Client Director respectively.
Darryl Braunmiller appointed General Manager of the
Blast Radius New York office, where
Sam Henning becomes Client Partner.
Brian Mitchinson, SVP of Marketing, transfers to
Blast Radius New York.
AWARDS
GREY GROUP Grey Group won a gold and a Spike for Creative Effectiveness at Spikes Asia 2012.
GROUPM
Ashish Bajaj and
Abhishek Grover of
Maxus India won gold in the Young Spikes Asia Media Awards.
Maxus India won three golds, two silvers and four bronzes at EMVIES 2012, the prestigious awards forum organised by the Ad Club of Bombay.
MediaCom won four gongs at the M&M Global Awards, including the Campaign of the Year grand prix.
MEC India bagged eight awards (one gold, one silver and six bronze) at EMVIES 2012.
MEC Singapore was named Media Agency of the Year at the Singapore Media Awards, picking up six golds in the competition.
Mindshare was named Media Agency of the Year for the fifth year running at EMVIES 2012, with four golds, seven silvers and six bronzes.
JWT
JWT Asia Pacific picked up two grand prix, five golds, three silvers and six bronzes at Spikes Asia 2012.
OGILVY & MATHER Spikes Asia saw
Ogilvy & Mather Asia Pacific win two grand prix, six gold, nine silver and 16 bronze awards.
Ogilvy Public Relations received five golds and five silvers and was named Consumer Consultancy of the Year at the SABRE Awards in Hong Kong.
POSSIBLE
POSSIBLE was recognised as an Outstanding Website Developer by the Web Marketing Association with eight WebAwards in 2012.
YOUNG & RUBICAM GROUP
Cohn & Wolfe’s North American President
Jim Joseph has been
named as one of the top 50 marketing professors on Twitter.
Cohn & Wolfe won a 2012 PR News Platinum PR Award for Online Communications.
Sudler & Hennessey’s
Rob Rogers, co-CEO, the Americas, has been selected to receive the 2012 CLIO Healthcare Lifetime Achievement Award.
VML was named Outstanding Website Developer for winning seven gongs in this year’s 2012 WebAwards competition. Landor's website, developed by VML, picked up five awards while WPP's website headed the Advertising category.
Wunderman’s work for Nokia.com was recognised for Outstanding Achievement in Web Development at the 2012 WebAwards.
WPP WPP’s sustainability reporting was recognised with a gong for strategic communications at the
IVCA Clarion Awards, the leading awards for corporate social responsibility.