e.wire
September 2012
HEADLINERS
Stop Press
- WPP Interim Results 2012.
- MediaCom Sport and Legends 10 to put Pele in the spotlight.
- GroupM China tops latest RECMA billings ranking.
New Offers
- Ogilvy & Mather announces joint venture in the Philippines.
- Wunderman launches joint venture in Indonesia.
- Burson-Marsteller launches new healthcare firm, Consitor.
Insights
- Asia CEOs embracing digital technology up to a point, says Added Value.
- MediaCom China identifies drivers for branded app uptake.
- Y&R finds spirit of optimism among Generation Asia in Vietnam.
New Business
- Blast Radius Amsterdam appointed digital agency of record for Nikon Europe.
- Grey Singapore named regional creative agency for Brother International.
People
- Rob Norman becomes Chief Digital Officer for GroupM Global; Kelly Clark of Maxus to lead GroupM NA; Vikram Sakhuja named CEO of Maxus Global.
- 24/7 Media realigns executive roles to address needs of global customers.
Awards
- Collaborative project for Danacol, led by Y&R Milan with Burson-Marsteller, Sudler & Hennessey and VML, wins WPP’s annual teamworking award.
- Ogilvy PR Singapore awarded Overall Outstanding PR Consultancy at the IPRS PRISM Awards.
STOP PRESS
WPP Interim Results 2012
- Billings up over 1% at £21.7 billion.
- Reportable revenues up 5.5% to almost £5.0 billion.
- Constant currency revenue up almost 7%.
- Like-for-like revenue up 3.6%.
- Operating margin of 11.5% up 0.5 margin points and 0.7 margin points like-for-like.
- Headline profit before interest and tax £570 million up over 10% and over 13% in constant currency.
- Growth in all regions and business segments with Q2 improvement in the UK and the faster-growing markets offset by slower growth in the mature markets of the US and Western Continental Europe. Continuing double-digit growth from South East Asia, Latin America and Africa.
MediaCom Sport and Legends 10 to put Pele in the spotlight
Through a four-year contract signed with Legends 10, MediaCom Sport will support future global brand extensions for one of the most legendary sporting figures in the world, Edson Arantes do Nascimento, better known as Pelé. This unique deal is a world first appointment for a media agency. Widely regarded as the best football player of all time, Pelé will communicate his passion for humanitarianism, cultural diversity and sport as a voice on the world advertising stage. With opportunities for global brands to partner with one of the most iconic sports heroes in the world, this partnership will see appearances of Pelé in future advertising on a national, regional and global scale. This will potentially include TV commercials, product endorsements and other areas of brand extensions.
Burson-Marsteller Leadership Institute launches in ChinaA group of six leading marketing and communications firms and top experts has launched the Burson-Marsteller Leadership Institute (BMLI) in China to build leadership capacity for communications practitioners and raise the value and awareness of marketing and communications among business leaders. Partners include Burson-Marsteller, Wolf Group Asia, Y&R, Penn Schoen Berland (PSB), Landor Associates and Acewood. Faculty members will offer a wide range of multi-disciplinary trainings in seven areas: branding, creativity and perception; building bridges; digital and social media; engaging the government; executive offerings; PR skills, principles and practices; and research. In addition, BMLI will develop and utilize research designed to provide a deeper understanding of the role communications can and should play in China and globally.
For more, visit
www.bmleadershipinstitute.com
GroupM China tops latest RECMA billings rankingGroupM China has topped the RECMA media agency network tables, with a 31.7% share of the total measured volume among all China's media agency networks for 2011.In the latest edition of the RECMA report, which acts as the industry's benchmark, GroupM China's billings performance of USD 4.42 billion in 2010 saw an upturn to USD 5.11 billion in 2011, a significant billings growth rate of 20%. GroupM China has established itself as China's leading media investment management group for the last five consecutive years.
NEW OFFERS
Ogilvy & Mather announces joint venture in the PhilippinesOgilvy & Mather and A+B Expedio, a leading below-the-line agency in the Philippines with expertise in activation and field and events management, have established a joint venture, to be called OgilvyAction. OgilvyAction brings together A+B Expedio’s field marketing capabilities, local activation experience and network with Ogilvy & Mather’s strength in analytics, strategy, development, digital and creative to offer best-in-class activation solutions. The joint venture company will be based in Metro Manila.
Wunderman launches joint venture in Indonesia Wunderman has launched a new entity, PT Wunderman Pamungkas Indonesia, to reinforce its existing digital capabilities. Wunderman will fold its existing digital team and client portfolio in the new entity.
Burson-Marsteller launches new healthcare firm, Consitor Burson-Marsteller has launched a new unit, Consitor (
www.consitorhealth.com),focused on helping healthcare companies and institutions develop integrated communication strategies targeting their critical stakeholders within the healthcare and science community. Consitor is staffed with scientists, clinicians, marketers, branding specialists and public health experts. The firm will work on business issues that impact clients at both the corporate level and the product level.
MB Optimor opens for business in China and beyond
Millward Brown Optimor has opened a new office in Shanghai. The office will be headed up by former WPP MBA Fellow Benoit Garbe in his new role as Managing Director for Millward Brown Optimor Africa/Middle East/Asia Pacific region.
H+K Strategies Canada acquires Ascentum assetsHill+Knowlton Strategies Canada, is acquiring substantially all the assets of Ascentum Inc. in Canada. Founded in 2003, Ottawa-based Ascentum is a full-service consultancy that works with government, business and not-for-profit clients to facilitate and create dialogue with stakeholders via online, in-person and social media-based strategies and tools and bolsters H+K’s public engagement capabilities in Canada and globally.
JWT agrees to acquire full ownership of Manajans Thompson in Turkey
JWT has agreed to acquire further shares in Manajans Thompson Reklam, one of Turkey's best known agencies, subject to regulatory approval. WPP has held a minority stake in Manajans since 1985 and will, following completion, own 100% of Manajans. Founded in 1944, Manajans is based in Istanbul and employs approximately 70 people. Clients include Bayer, Nokia, Shell, Turkcell and Ülker.
The Social Partners teams with Crowd DNA to offer social research servicesGrey London’s social media business, The Social Partners, has teamed up with Crowd DNA to provide focus groups, ethnographic studies, voxpops and video diaries alongside its existing social listening analysis and online social panel services.
More info at:
www.thesocialpartners.comKantar Worldpanel launches tool to measure ROI of digital mediaKantar Worldpanel UK has launched Digital Media Impact, a unique solution that delivers accurate digital campaign ROI by identifying shoppers who have been exposed to campaigns and pinpointing changes in their actual purchasing habits. Kantar Worldpanel tags the digital ad campaign using its unique K-tag technology and tracks exposure amongst 28,000 of its UK panellists.
More info at:
http://www.kantarworldpanel.com/en/Expertise/media
INSIGHTS
Asia CEOs embracing digital technology up to a point, reports Added Value Saffron Hill
Top executives are taking up digital technology, but the extent of the embrace appears to be tempered by their need to remain in control of their business ecosystem, according to new research commissioned by MEC and CNBC and conducted by Added Value Saffron Hill. The research surveyed 32 leaders in multinational companies across Singapore, Hong Kong and India. Notably, with the trend of consumerisation of technology and more companies embracing the BYOD (bring your own device) policy, the iPad has quickly become a business as well as a personal device.
Read more at:
http://www.wpp.com/wpp/marketing/digital/the-connected-ceo-2012.htmMEC identifies big opportunities among female consumers in China’s tier 3 & 4 marketsMEC China’s report,
Spectacular -- Women in China’s Tier 3 & 4 Markets, provides an all-round view of women’s life values, attitudes towards consumption and media habits in China’s low-tier markets. As tier 1 and tier 2 (T1&2) markets are becoming more saturated, the next wave of economic growth in China is going to come from the numerous T3&4 cities. They provide huge potentials and have become vitally important strategic markets. Marketers who manage to tackle these markets and the females consumers there are going to win big in the next 5 to 10 years.
More info from:
diana.wang@groupm.comMediaCom China study reveals drivers for branded app uptake
A new study by MediaCom has identified key drivers for uptake of branded apps and what it takes for different groups of young Chinese consumers to adopt them.China Apps Study talked in depth to smartphone users and industry experts to identify three need states that drive both app downloads and regular usage. It also explains which of these consumer states is better at driving marketing goals at different stages of the customer journey.
More info from:
crystalye.zhang@mediacom.comBlast Radius launches monthly trends newsletter, PILOT
Topics to date include Mobile-First, the Revolution of Social Media and Publish Nation.
Check it out at:
http://www.blastradius.com/pilot/Y&R research finds spirit of optimism among Generation Asia in VietnamHappiness, ambition, family and optimism emerged as the top values amongst 18-35 year olds in Vietnam, in the most comprehensive attitudinal study ever conducted into that demographic. The findings are part of Y&R’s proprietary research tool Generation Asia.
More info from:
magz.osbourne@yr.com
NEW BUSINESS
GROUPM:
MAXUS
Mercator - Maxus Belgium
American Eagle; DeLonghi; Little Caesars - Maxus Canada
Ganso Food - Maxus China
Panasonic; Wipro - Maxus India
Perfetti Van Melle - Maxus Indonesia
Ubisoft - Maxus Ireland
Vogue Jewellers - Maxus Sri Lanka
Arcadia Group - Maxus UK
MEC
BBC - MEC UK (Manchester)
Tomato Watches - MEC Philippines
INTL International University; Nutriplus - MEC Malaysia
Department of Health - MEC Switzerland
Hungarian Tourist Board - MEC Hungary
Landmark Group - MEC Dubai
Loterias - MEC Spain
Bonduelle - MEC Austria
Budget Car - MEC Italy
Socosmet Digital; Media Markt; Panrico/Donut Group - MEC Portugal
Ahold - MEC Netherlands
MEDIACOM
MGM Macau - MediaCom Hong Kong
Teamo.ru; McCain; HRS - MediaCom Russia
Little Caesars Pizza - MediaCom Saudi Arabia
Loterias del Estado - MediaCom Spain
Emmi - MediaCom Switzerland
Ministry of Health - MediaCom Taiwan
GREY
Brother International - Grey Singapore
Muthoot Group - Grey Group India
Pigeon Home Appliances - Grey Bangalore
Abbott Laboratories - Grey Hong Kong
JWT
University of Toronto - JWT Canada (and Mindshare)
Bosch; Dow Chemical; J&S Entertainment; Danahu Solar Power; Linkeding Technology - Encompass India
Unilever - JWT Mumbai
Merck Sharp & Dohme; New South Wales Health Department - JWT Sydney
Pennzoil and Quaker State brands - JWT Atlanta (with Shell Global Business team, London)
OGILVY & MATHER
Securities & Exchange Board - Ogilvy & Mather Advertising Mumbai
Taiwan External Trade Development - OgilvyOne Taiwan
Amazon - OgilvyOne
Mary K - OgilvyOne Shanghai
Dyson - Ogilvy & Mather Advertising Shanghai
OSA - Ogilvy & Mather Advertising Guangzhou
YOUNG & RUBICAM GROUP
Swire Properties - Burson-Marsteller China
Nikon Europe - Blast Radius Amsterdam
Ratner; Assurant Health - VML
Sodimac - Y&R Santiago
PEOPLE
At
24/7 Media, Nicolle Pangis becomes President, Real Media Group;
Irene Bondar assumes the newly-created role, EVP Global Client Operations, 24/7 Media; and
Gary Lee joins 24/7 Media as Chief Financial Officer.
GREY
At
Grey Canberra,
Tony Mansfield named General Manager and
Matt Johnson named Creative Director.
Michaela Brazinova appointed Head of Insight & Ideation at
The Social Partners London.
GROUPM:
GroupM North America CEO
Rob Norman named Chief Digital Officer,
GroupM Global.
Kelly Clark, Global CEO of Maxus, succeeds Norman as CEO,
GroupM North America.
Ari Bluman, previously at Real Media Group, named Chief Digital Investment Officer at
GroupM North America, a new position.
Joe Quattrone named Vice President New York for
M80.
MAXUS
Vikram Sakhuja, CEO of GroupM India succeeds Clark as Global CEO of
Maxus.
Lindsay Pattison,
Maxus UK CEO, takes on additional newly-created role of Global Chief Strategy Officer.
MEC
At
MEC UK,
Carl Nawagamuwa,
Dan Wilson,
Emil Bielski,
Louann Sugden,
Richard Bartlett and
Richard Bradford named to
Media Week’s 30 under 30.
Brian Eakin promoted to Senior Partner, Senior Digital Director,
MEC New York.
Eric Poritzy promoted to Senior Partner, Senior Director,
MEC Los Angeles.
Valeria Guarrochena promoted to Director of Operations,
MEC Argentina.
Deborah Slabodsky appointed Director of Analytics and Insight,
MEC Argentina.
Raluca Mihai appointed Head of Trading,
MEC Romania.
MEDIACOM
Mika Raiha joins
MediaCom Finland as Head of Digital.
JWT
Ben James joins
JWT New York as an Executive Creative Director.
OGILVY COMMONHEALTH WORLDWIDE
Michael Parisi of
Ogilvy Healthworld named to
PharmaVOICE 100 Most Inspiring People in the Life-Sciences list.
OGILVY & MATHER
Akihiko Kubo named President at
Ogilvy & Mather Japan.
Rik Ledder appointed CEO at
Ogilvy & Mather Netherlands.
Harshad Hardikar appointed Senior Vice President, Ecommerce and CRM Practice at
OgilvyOne India.
Richard Woodward promoted to Managing Director at
OgilvyAction London.
YOUNG & RUBICAM GROUP
Burson-Marsteller’s
Jay Leveton and
Matt Burns named to
PRWeek’s 40 under 40.
Jeff Chan and
Louise Huckfield promoted to joint managing directors of
Cohn & Wolfe-Impactasia.
Gary S.Laben, CEO of
KBM Group, will receive the Direct Marketing Educational Foundation’s Edward N. Mayer, Jr. Education Leadership Award at the Direct Marketing Association’s 2012 conference.
Mike Stromberg appointed Managing Director of
Landor’s Cincinnati and Chicago offices.
Kara Yang joins
Landor Hong Kong as Executive Director, Strategy for the Greater China region.
Craig Evans named Executive Creative Director at
Wunderman West.
Renato Quaroni relocates to
AdPeople Singapore as Creative Director.
Sunny Hermano named General Manager of
AGENDA Shanghai.
Nick Annetts, Managing Director of Wunderman Thailand, extends his responsibilities to include leadership of
AGENDA Thailand.
Colwyn Elder moves from RKCR/Y&R London to become Strategy Director at
Y&R South Africa.
Bhaskar Ghosh named Branch Head at Rediffusion
Y&R Delhi.
James Hurman appointed Managing Director at
Y&R New Zealand; formerly at Ogilvy Shanghai.
AWARDS
A highly-successful campaign for Danacol has taken the top spot in WPP’s 2012 Partnership in Practice awards. Lead agency
Y&R Milan teamed up with
Burson-Marsteller,
Sudler & Hennessey and
VML on the integrated campaign for a probiotic drink which helps reduce cholesterol.
GROUPM:
MINDSHARE
Mindshare China took a Gold Award for Best Mobile Campaign Website at the 2012 MMA Smarties Awards for KFC.
JWT
JWT Singapore won Silver for HSBC at the SPH Ink Awards.
OGILVY & MATHER
At the IPRS PRISM Awards 2012,
Ogilvy PR Singapore was awarded Overall Outstanding PR Consultancy.
OgilvyAction London won Best Use of Mobile at the NMA Awards for its Wetherspoon Connect campaign.
YOUNG & RUBICAM GROUP
Burson-Marsteller Australia picked up Gold for the Australian Lung Foundation and Silver for Beam Australia’s Boonie’s Over Beer campaign at the Stevie® Awards.
Landor’s logo for the City of Melbourne placed at No.3 in
Marketing magazine’s Top 10 Australian Logos of 2012.
Y&R Thailand won Best Marketing Award/Campaign of the Year for Sizzler and two Golds at the APPIES 2012.
Y&R Uruguay won a Gold Effie for the Ministry of Tourism and Sports and a Silver Effie for Penarol.