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September 2012


Stop Press

  • WPP Interim Results 2012.
  • MediaCom Sport and Legends 10 to put Pele in the spotlight.
  • GroupM China tops latest RECMA billings ranking.

New Offers

  • Ogilvy & Mather announces joint venture in the Philippines.
  • Wunderman launches joint venture in Indonesia.
  • Burson-Marsteller launches new healthcare firm, Consitor.


  • Asia CEOs embracing digital technology up to a point, says Added Value.
  • MediaCom China identifies drivers for branded app uptake.
  • Y&R finds spirit of optimism among Generation Asia in Vietnam.

New Business

  • Blast Radius Amsterdam appointed digital agency of record for Nikon Europe.
  • Grey Singapore named regional creative agency for Brother International.


  • Rob Norman becomes Chief Digital Officer for GroupM Global; Kelly Clark of Maxus to lead GroupM NA; Vikram Sakhuja named CEO of Maxus Global.
  • 24/7 Media realigns executive roles to address needs of global customers.


  • Collaborative project for Danacol, led by Y&R Milan with Burson-Marsteller, Sudler & Hennessey and VML, wins WPP’s annual teamworking award.
  • Ogilvy PR Singapore awarded Overall Outstanding PR Consultancy at the IPRS PRISM Awards.


WPP Interim Results 2012
  • Billings up over 1% at £21.7 billion.
  • Reportable revenues up 5.5% to almost £5.0 billion.
  • Constant currency revenue up almost 7%.
  • Like-for-like revenue up 3.6%.
  • Operating margin of 11.5% up 0.5 margin points and 0.7 margin points like-for-like.
  • Headline profit before interest and tax £570 million up over 10% and over 13% in constant currency.
  • Growth in all regions and business segments with Q2 improvement in the UK and the faster-growing markets offset by slower growth in the mature markets of the US and Western Continental Europe. Continuing double-digit growth from South East Asia, Latin America and Africa.
MediaCom Sport and Legends 10 to put Pele in the spotlight 

Through a four-year contract signed with Legends 10, MediaCom Sport will support future global brand extensions for one of the most legendary sporting figures in the world, Edson Arantes do Nascimento, better known as Pelé. This unique deal is a world first appointment for a media agency. Widely regarded as the best football player of all time, Pelé will communicate his passion for humanitarianism, cultural diversity and sport as a voice on the world advertising stage. With opportunities for global brands to partner with one of the most iconic sports heroes in the world, this partnership will see appearances of Pelé in future advertising on a national, regional and global scale. This will potentially include TV commercials, product endorsements and other areas of brand extensions.

Burson-Marsteller Leadership Institute launches in China

A group of six leading marketing and communications firms and top experts has launched the Burson-Marsteller Leadership Institute (BMLI) in China to build leadership capacity for communications practitioners and raise the value and awareness of marketing and communications among business leaders. Partners include Burson-Marsteller, Wolf Group Asia, Y&R, Penn Schoen Berland (PSB), Landor Associates and Acewood. Faculty members will offer a wide range of multi-disciplinary trainings in seven areas: branding, creativity and perception; building bridges; digital and social media; engaging the government; executive offerings; PR skills, principles and practices; and research. In addition, BMLI will develop and utilize research designed to provide a deeper understanding of the role communications can and should play in China and globally.

For more, visit

GroupM China tops latest RECMA billings ranking

GroupM China has topped the RECMA media agency network tables, with a 31.7% share of the total measured volume among all China's media agency networks for 2011.In the latest edition of the RECMA report, which acts as the industry's benchmark, GroupM China's billings performance of USD 4.42 billion in 2010 saw an upturn to USD 5.11 billion in 2011, a significant billings growth rate of 20%. GroupM China has established itself as China's leading media investment management group for the last five consecutive years.


Ogilvy & Mather announces joint venture in the Philippines

Ogilvy & Mather and A+B Expedio, a leading below-the-line agency in the Philippines with expertise in activation and field and events management, have established a joint venture, to be called OgilvyAction. OgilvyAction brings together A+B Expedio’s field marketing capabilities, local activation experience and network with Ogilvy & Mather’s strength in analytics, strategy, development, digital and creative to offer best-in-class activation solutions. The joint venture company will be based in Metro Manila.

Wunderman launches joint venture in Indonesia 

Wunderman has launched a new entity, PT Wunderman Pamungkas Indonesia, to reinforce its existing digital capabilities. Wunderman will fold its existing digital team and client portfolio in the new entity.

Burson-Marsteller launches new healthcare firm, Consitor 

Burson-Marsteller has launched a new unit, Consitor (,focused on helping healthcare companies and institutions develop integrated communication strategies targeting their critical stakeholders within the healthcare and science community. Consitor is staffed with scientists, clinicians, marketers, branding specialists and public health experts. The firm will work on business issues that impact clients at both the corporate level and the product level.

MB Optimor opens for business in China and beyond

Millward Brown Optimor has opened a new office in Shanghai. The office will be headed up by former WPP MBA Fellow Benoit Garbe in his new role as Managing Director for Millward Brown Optimor Africa/Middle East/Asia Pacific region.

H+K Strategies Canada acquires Ascentum assets

Hill+Knowlton Strategies Canada, is acquiring substantially all the assets of Ascentum Inc. in Canada. Founded in 2003, Ottawa-based Ascentum is a full-service consultancy that works with government, business and not-for-profit clients to facilitate and create dialogue with stakeholders via online, in-person and social media-based strategies and tools and bolsters H+K’s public engagement capabilities in Canada and globally.

JWT agrees to acquire full ownership of Manajans Thompson in Turkey

JWT has agreed to acquire further shares in Manajans Thompson Reklam, one of Turkey's best known agencies, subject to regulatory approval. WPP has held a minority stake in Manajans since 1985 and will, following completion, own 100% of Manajans. Founded in 1944, Manajans is based in Istanbul and employs approximately 70 people. Clients include Bayer, Nokia, Shell, Turkcell and Ülker.

The Social Partners teams with Crowd DNA to offer social research services

Grey London’s social media business, The Social Partners, has teamed up with Crowd DNA to provide focus groups, ethnographic studies, voxpops and video diaries alongside its existing social listening analysis and online social panel services.

More info at:

Kantar Worldpanel launches tool to measure ROI of digital media

Kantar Worldpanel UK has launched Digital Media Impact, a unique solution that delivers accurate digital campaign ROI by identifying shoppers who have been exposed to campaigns and pinpointing changes in their actual purchasing habits. Kantar Worldpanel tags the digital ad campaign using its unique K-tag technology and tracks exposure amongst 28,000 of its UK panellists.

More info at:


Asia CEOs embracing digital technology up to a point, reports Added Value Saffron Hill

Top executives are taking up digital technology, but the extent of the embrace appears to be tempered by their need to remain in control of their business ecosystem, according to new research commissioned by MEC and CNBC and conducted by Added Value Saffron Hill. The research surveyed 32 leaders in multinational companies across Singapore, Hong Kong and India. Notably, with the trend of consumerisation of technology and more companies embracing the BYOD (bring your own device) policy, the iPad has quickly become a business as well as a personal device.

Read more at:

MEC identifies big opportunities among female consumers in China’s tier 3 & 4 markets

MEC China’s report, Spectacular -- Women in China’s Tier 3 & 4 Markets, provides an all-round view of women’s life values, attitudes towards consumption and media habits in China’s low-tier markets. As tier 1 and tier 2 (T1&2) markets are becoming more saturated, the next wave of economic growth in China is going to come from the numerous T3&4 cities. They provide huge potentials and have become vitally important strategic markets. Marketers who manage to tackle these markets and the females consumers there are going to win big in the next 5 to 10 years.

More info from:

MediaCom China study reveals drivers for branded app uptake

A new study by MediaCom has identified key drivers for uptake of branded apps and what it takes for different groups of young Chinese consumers to adopt them.China Apps Study talked in depth to smartphone users and industry experts to identify three need states that drive both app downloads and regular usage. It also explains which of these consumer states is better at driving marketing goals at different stages of the customer journey.

More info from:

Blast Radius launches monthly trends newsletter, PILOT

Topics to date include Mobile-First, the Revolution of Social Media and Publish Nation.

Check it out at:

Y&R research finds spirit of optimism among Generation Asia in Vietnam

Happiness, ambition, family and optimism emerged as the top values amongst 18-35 year olds in Vietnam, in the most comprehensive attitudinal study ever conducted into that demographic. The findings are part of Y&R’s proprietary research tool Generation Asia.

More info from:




Mercator - Maxus Belgium
American Eagle; DeLonghi; Little Caesars - Maxus Canada
Ganso Food - Maxus China
Panasonic; Wipro - Maxus India
Perfetti Van Melle - Maxus Indonesia
Ubisoft - Maxus Ireland
Vogue Jewellers - Maxus Sri Lanka
Arcadia Group - Maxus UK


- MEC UK (Manchester)
Tomato Watches - MEC Philippines
INTL International University; Nutriplus - MEC Malaysia
Department of Health - MEC Switzerland
Hungarian Tourist Board - MEC Hungary
Landmark Group - MEC Dubai
Loterias - MEC Spain
Bonduelle - MEC Austria
Budget Car - MEC Italy
Socosmet Digital; Media Markt; Panrico/Donut Group - MEC Portugal
Ahold - MEC Netherlands


MGM Macau
- MediaCom Hong Kong; McCain; HRS - MediaCom Russia
Little Caesars Pizza - MediaCom Saudi Arabia
Loterias del Estado - MediaCom Spain
Emmi - MediaCom Switzerland
Ministry of Health - MediaCom Taiwan


Brother International - Grey Singapore
Muthoot Group - Grey Group India
Pigeon Home Appliances - Grey Bangalore
Abbott Laboratories - Grey Hong Kong


University of Toronto - JWT Canada (and Mindshare)
Bosch; Dow Chemical; J&S Entertainment; Danahu Solar Power; Linkeding Technology - Encompass India
Unilever - JWT Mumbai
Merck Sharp & Dohme; New South Wales Health Department - JWT Sydney
Pennzoil and Quaker State brands - JWT Atlanta (with Shell Global Business team, London)


Securities & Exchange Board
- Ogilvy & Mather Advertising Mumbai
Taiwan External Trade Development - OgilvyOne Taiwan
Amazon - OgilvyOne
Mary K - OgilvyOne Shanghai
Dyson - Ogilvy & Mather Advertising Shanghai
OSA - Ogilvy & Mather Advertising Guangzhou


Swire Properties - Burson-Marsteller China

Nikon Europe - Blast Radius Amsterdam

Ratner; Assurant Health - VML

Sodimac - Y&R Santiago


At 24/7 Media, Nicolle Pangis becomes President, Real Media Group; Irene Bondar assumes the newly-created role, EVP Global Client Operations, 24/7 Media; and Gary Lee joins 24/7 Media as Chief Financial Officer.


At Grey Canberra, Tony Mansfield named General Manager and Matt Johnson named Creative Director.

Michaela Brazinova appointed Head of Insight & Ideation at The Social Partners London.


GroupM North America CEO Rob Norman named Chief Digital Officer, GroupM Global. Kelly Clark, Global CEO of Maxus, succeeds Norman as CEO, GroupM North America.

Ari Bluman, previously at Real Media Group, named Chief Digital Investment Officer at GroupM North America, a new position.

Joe Quattrone named Vice President New York for M80.


Vikram Sakhuja, CEO of GroupM India succeeds Clark as Global CEO of Maxus.

Lindsay Pattison, Maxus UK CEO, takes on additional newly-created role of Global Chief Strategy Officer.


At MEC UK, Carl Nawagamuwa, Dan Wilson, Emil Bielski, Louann Sugden, Richard Bartlett and Richard Bradford named to Media Week’s 30 under 30.

Brian Eakin promoted to Senior Partner, Senior Digital Director, MEC New York.

Eric Poritzy promoted to Senior Partner, Senior Director, MEC Los Angeles.
Valeria Guarrochena promoted to Director of Operations, MEC Argentina.

Deborah Slabodsky appointed Director of Analytics and Insight, MEC Argentina.

Raluca Mihai appointed Head of Trading, MEC Romania.


Mika Raiha joins MediaCom Finland as Head of Digital.


Ben James
joins JWT New York as an Executive Creative Director.


Michael Parisi
of Ogilvy Healthworld named to PharmaVOICE 100 Most Inspiring People in the Life-Sciences list.


Akihiko Kubo named President at Ogilvy & Mather Japan.

Rik Ledder appointed CEO at Ogilvy & Mather Netherlands.

Harshad Hardikar appointed Senior Vice President, Ecommerce and CRM Practice at OgilvyOne India.

Richard Woodward promoted to Managing Director at OgilvyAction London.


Burson-Marsteller’s Jay Leveton and Matt Burns named to PRWeek’s 40 under 40.

Jeff Chan and Louise Huckfield promoted to joint managing directors of Cohn & Wolfe-Impactasia

Gary S.Laben, CEO of KBM Group, will receive the Direct Marketing Educational Foundation’s Edward N. Mayer, Jr. Education Leadership Award at the Direct Marketing Association’s 2012 conference.

Mike Stromberg appointed Managing Director of Landor’s Cincinnati and Chicago offices.

Kara Yang joins Landor Hong Kong as Executive Director, Strategy for the Greater China region.

Craig Evans named Executive Creative Director at Wunderman West.

Renato Quaroni relocates to AdPeople Singapore as Creative Director.

Sunny Hermano named General Manager of AGENDA Shanghai.

Nick Annetts, Managing Director of Wunderman Thailand, extends his responsibilities to include leadership of AGENDA Thailand.

Colwyn Elder moves from RKCR/Y&R London to become Strategy Director at Y&R South Africa.

Bhaskar Ghosh named Branch Head at Rediffusion Y&R Delhi.

James Hurman appointed Managing Director at Y&R New Zealand; formerly at Ogilvy Shanghai.


A highly-successful campaign for Danacol has taken the top spot in WPP’s 2012 Partnership in Practice awards. Lead agency Y&R Milan teamed up with Burson-Marsteller, Sudler & Hennessey and VML on the integrated campaign for a probiotic drink which helps reduce cholesterol.



Mindshare China took a Gold Award for Best Mobile Campaign Website at the 2012 MMA Smarties Awards for KFC.


JWT Singapore won Silver for HSBC at the SPH Ink Awards.


At the IPRS PRISM Awards 2012, Ogilvy PR Singapore was awarded Overall Outstanding PR Consultancy.

OgilvyAction London won Best Use of Mobile at the NMA Awards for its Wetherspoon Connect campaign.


Burson-Marsteller Australia
picked up Gold for the Australian Lung Foundation and Silver for Beam Australia’s Boonie’s Over Beer campaign at the Stevie® Awards.

Landor’s logo for the City of Melbourne placed at No.3 in Marketing magazine’s Top 10 Australian Logos of 2012.

Y&R Thailand won Best Marketing Award/Campaign of the Year for Sizzler and two Golds at the APPIES 2012.

Y&R Uruguay won a Gold Effie for the Ministry of Tourism and Sports and a Silver Effie for Penarol.

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