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HEADLINERS

Stop Press

  • Group takes overall honours in Cannes for second year in a row, and is named Most Effective Advertising Holding Company in the 2012 Effie Effectiveness Index.
  • AKQA, the world’s leading independent and most-awarded digital agency, to join WPP.
  • GroupM to acquire South Korean media planning and buying agency, Alchemedia.
  • Ogilvy & Mather acquires majority stake in Brazilian digital agency, Foster.
  • Burson-Marsteller to acquire leading French communications consultancy, i&e SAS.
  • WPP AGM Trading Update.
  • Ogilvy & Mather acquires stake in Istropolitana, a full service advertising agency group in the Slovak Republic.

New Offers

  • Digit and The Brand Union create partnership.
  • Burson-Marsteller forms group to help clients prepare for the ‘dot-possibilities’ era.
  • SYZYGY launches free social sampling tool, POPSHOP.
  • Landor opens in Moscow; Forward opens in China.

Insights

  • New Ogilvy book looks at everyday ingenuity and creativity in Asia.
  • Geppetto debuts new study on digital engagement through the eyes of Millennials.
  • Millward Brown publishes best practice in digital media deployment.

New Business

  • JWT Vietnam named digital agency of record for Unilever.
  • Kinetic wins six out-of-home buying categories for Amway China.

People

Awards

  • Ogilvy named Network of the Year at Cannes and Most Effective Agency Network, Globally in 2012 Effie Effectiveness Index.
  • Group companies from 50 countries across every continent received recognition at Cannes.

STOP PRESS

Group takes overall honours in Cannes for second year in a row and named Most Effective Advertising Holding Company in the 2012 Effie Effectiveness Index

WPP took the overall prize for creative performance at the prestigious Cannes Lions Festival. In a repeat of 2011’s result, judges at the world’s premier showcase for excellence in communications named WPP Holding Company of the Year. The award is based on the total number of Cannes Lions won by holding companies’ agencies. WPP notched up 1,554.5 points in the competition, followed by Omnicom with 1,375.5 and Publicis with 1,032.

Cannes Lions were won by agencies across the Group, across marketing disciplines and across regions. They included, amongst many others: Black River FC, Blast Radius, CHI & Partners, Grey, JWT, Johannes Leonardo, Kinetic, Landor, MediaCom, MetropolitanRepublic, Mindshare, Ogilvy, Scholz & Friends, The Partners, Vice, VML and Y&R. WPP agencies from 50 countries across every continent received awards. Notable wins included, amongst others, Network of the Year for Ogilvy, a PR Grand Prix for JWT Puerto Rico, an Outdoor Grand Prix for Ogilvy Shanghai and a Mobile Grand Prix for Johannes Leonardo (with Grow).

Separately, the Group was named Most Effective Advertising Holding Company in the 2012 Effie Effectiveness Index.

AKQA, the world’s leading independent and most-awarded digital agency, to join WPP
 
WPP has agreed to acquire, subject to regulatory approval, the assets of AKQA Holdings, Inc. (AKQA), the world's leading independent and most-awarded digital agency.

Founded in 2001, AKQA fast established a reputation as the one to watch, the pace setter, with its innovative, entrepreneurial spirit, outstanding creativity and its ideas-led approach. With a unique combination of creativity and technology, AKQA provides integrated digital communications campaigns, spanning social media, mobile, interactive experiences, gaming and content creation. Clients include Delta, Diageo, EDF, GAP, Google, Microsoft Xbox, Nike, Target, Unilever and Virgin Money, among many others.

International recognition for its creative excellence has earned the agency numerous industry awards, including 19 Agency of the Year titles.

GroupM to acquire South Korean media planning and buying agency, Alchemedia

GroupM has agreed to acquire Alchemedia Inc., a media planning & buying agency in South Korea. Founded in 2004 and based in Seoul, Alchemedia is an independent media planning & buying agency. Alchemedia will be merged into GroupM Korea, and the combined company’s client roster will include Audi, GSK, Hicos Fragrances, IBM, LG Electronics, Lock & Lock, Procter & Gamble, Sejung Fashion, Red Bull, Rolex and VW.

Ogilvy & Mather acquires majority stake in Brazilian digital agency, Foster

Ogilvy & Mather has acquired a 70% stake in Foster Informatica, Ltda, a leading digital agency in Brazil. Founded in 1993, Foster is based in São Paulo and employs 50 people. Clients include Monsanto, Bayer, Metro, Danone and Goodyear.

Burson-Marsteller to acquire leading French communications consultancy, i&e SAS
 
Burson-Marsteller has agreed to acquire communications consultancy, i&e SAS (i&e) in France. Paris-based i&e has 50 years of experience in the French market and specialises in reputation management, brand marketing and change management. The consultancy employs around 110 people and provides public relations services to public institutions and companies, including many of France's leading brands.

WPP AGM Trading Update
 
In the first four months of 2012, reported revenues were up 7.0% at £3.228 billion. Revenues in constant currency were up 7.4%, reflecting the slight weakness of the pound sterling against the US dollar more than offset by its strength against the Euro. On a like-for-like basis, excluding the impact of acquisitions and currency fluctuations, revenues were up 4.0% compared with the same period last year.

Ogilvy & Mather acquires stake in Istropolitana, an advertising agency group in the Slovak Republic
 
Ogilvy & Mather has acquired a minority stake in Communication Group, A.S., the holding company for the Istropolitana group of companies, in the Slovak Republic. Founded in 1992 and headquartered in Bratislava, Istropolitana is a full service advertising agency comprising a number of separate businesses. The group employs 95 people and major clients include Heineken, Slovak Telecom and VUB Banka.

JWT Singapore to take majority stake in India’s Hungama Digital Services

JWT Singapore has agreed to acquire a majority stake in Hungama Digital Services, the highly-awarded digital and promotions marketing division of Hungama Digital Entertainment Private Limited. Based in Mumbai, Hungama Digital Services’ offering includes strategic planning, web design and maintenance, digital marketing, search engine marketing, social media optimisation and communications strategy, rich media, viral marketing campaigns, merchandising, events and conference management and sampling. The agency employs 110 people; clients include Mahindra & Mahindra, Bacardi, Godfrey Philips, Britannia Industries, Tupperware India and Hindustan Unilever.

Grey increases stake in German shopper marketing agency, Frey G2

Grey has agreed to step up to 100% ownership of Frey G2, the highly-awarded shopper marketing company in Germany. The company will be rebranded as Grey Shopper and be fully integrated into Grey Dusseldorf. Grey Shopper employs around 40 people and provides clients with shopper insight, retail insight, brand activation and point of sale marketing campaigns, as well as shop design. Clients include Procter & Gamble, Coca-Cola and Pfizer.


NEW OFFERS

Digit and The Brand Union create partnership

Digit and The Brand Union are creating a new partnership model and a client offer that unites world-class capabilities in brand strategy and design through technology, interaction, implementation and measurement. The move brings together the global network and established strategic branding credentials of The Brand Union with Digit’s world-class capabilities in interaction design and technology.

Burson-Marsteller forms group to help clients prepare for the ‘dot-possibilities’ era
 
Burson-Marsteller has formed a consulting group dedicated to advising clients on the introduction of the new generic top level domain (gTLD) system. This new system will see the introduction of new domain extensions that can be virtually any word in any language.

More at: http://www.burson-marsteller.com/Newsroom/Lists/PressReleases/dispform.aspx?ID=880

SYZYGY launches free social sampling tool, POPSHOP
 
Digital agency SYZYGY has launched it latest innovation tool, POPSHOP – a free WordPress tool for social sampling. POPSHOP is designed to help businesses, artists, brands and content creators optimise their product launches and content releases by making it easy for them to offer a free product or content sample in return for a social share. PnOPSHOP creates a temporary 'pop-up' event page for a website and facebook page where free stuff can be offered for a social share in order to create social media buzz around a new launch or release, and drive viral awareness and trial.

To demo POPSHOP visit: http://popshop.syzygy.co.uk/

Landor opens in Moscow
Landor Associates has opened a new office in Moscow, headed up by Country Director Emma Beckmann.

Forward opens first international office in China

Forward, WPP’s multi-channel content and customer publishing agency, has launched its first international office in Shanghai. The office offers multi-channel content services to companies in China and potentially to the broader Asia Pacific region.

INSIGHTS

New Ogilvy book looks at everyday ingenuity and creativity in Asia

Written by David Mayo, President, Ogilvy & Mather ASEAN and Kunal Sinha, Regional Cultural Insights Director, Ogilvy & Mather Asia Pacific and more than two years in the making, Raw: Pervasive Creativity in Asia, looks at everyday ingenuity and creativity in Asia. A mixture of striking photography and real-life examples demonstrates the diversity, the creative spirit and the can-do attitude that lives on the streets of Asia.

More at: http://www.wpp.com/wpp/press/press/default.htm?guid={29778517-bb53-4190-bf38-dca5d333dd04}

Geppetto debuts new study on digital engagement through the eyes of Millennials


While others may provide the “what” and the “how” behind today’s digital trends, this study by youth marketing experts Geppetto gets to the “why” behind Millennial digital engagement and what it means for brands. It identifies six drivers of the Millennial mindset and highlights digitally-branded experiences that are answering each, and provides new insights to optimize a brand’s digital marketing strategy and maximize its impact with a consumer group that is 70MM+ strong and has in excess of $200 billion of buying power.

Find out more at: www.geppettogroup.com/news

Millward Brown publishes best practice in digital media deployment

Millward Brown has analysed the evidence from several key studies to create some simple evidenced-based guidelines for marketers who want to make the most effective use of all forms of digital media – from websites to online video, social media and mobile – as part of an integrated campaign.

Dowload the guidelines at: http://www.millwardbrown.com/Libraries/MB_Articles_Downloads/Millward_Brown_Media.sflb.ashx?s=WPP

Landor shares eight principles of naming

Even at the best of times, naming is a contentious and emotional business. Whether you’re naming your baby, your boat or your brand, the process can breed nearly endless deliberation. Landor naming and writing director Matt Gordon shares eight principles to keep in mind as you scout the perfect name.

View the presentation at: http://landor.com/#!/talk/events/landor-brandfeed-eight-principles-of-naming/


NEW BUSINESS

The Skills Show; Jaguar; The Infant & Toddler Forum – Grass Roots Group

GROUPM:

MAXUS

Harvard Business School
– Maxus USA
Huawei; PepsiCo – Maxus Mexico
Inbisco; Shang Properties; Uniqlo – Maxus Philippines
Mayfair Confectionery – Maxus Pakistan
Polifarbe Industrial – Maxus Hungary

MEC

Nestlé – MEC MENA region
Azimut Benetti – MEC Italy
MIC II – MEC Lebanon
Viferon - MEC Russia
Caykur – MEC Turkey
Slovakian Tourist Board – MEC Slovakia
BBC – MEC UK
Abu Dhabi Tourism – MEC UAE
Hill’s Science Diet – MEC Canada
Indigo – MEC China
Maiyas Beverages and Food; Hasbro Clothing – MEC India
Henkel – MEC Malaysia
Tatung Consumer Products – MEC Taiwan
Geomen – MEC Peru
Warner Brothers; Amway – MEC Colombia

KINETIC

Amway China
– Kinetic

GREY

Fairy (P&G) – G2 Australia

JWT

ARROW – JWT Jeddah
du – JWT Dubai
Henkel; Consejo de Promoción Turística de México – JWT Mexico
Bayer; Unilever (digital) – JWT Vietnam
Starbucks – JWT Shanghai
Foodworks – JWT Melbourne
AIA – JWT Seoul
National Payment Corporation of India – JWT Mumbai
Page Industries – Contract Advertising

OGILVY & MATHER

Avigilon
– Ogilvy PR US

YOUNG & RUBICAM BRANDS
 
Zoosk – Burson-Marsteller (Be More) UK

Consorzio Grana Padano – Cohn & Wolfe UK

Coors and Coors Light brands; WelchAllyn; Gaiam – VML US

Fiskars; Rautakesko – Wunderman Finland
Unibail-Rodamco – Wunderman Austria
BRP Bombardier; Steigenberger Hotel Group – Wunderman Germany


PEOPLE

GROUPM:

Klaus Nadler
named CEO of GroupM Switzerland.

MEC

At MEC, Eda Onsel joins as Head of Interaction at MEC Turkey, Wassim Hmaiden joins as General Manager, MEC Cairo and Jitka Petrickova is promoted to Managing Partner, West at MEC North America.

MINDSHARE

At Mindshare China, Ming Liao appointed Managing Director, Head of Business Planning and Crystal Chan named National Head of Digital Operations.

HILL+KNOWLTON STRATEGIES

Gary Goldhammer
named Chief Digital Strategist at Hill+Knowlton Strategies US.

At Hill+Knowlton Strategies London, Alex Menzies named Head of Content and Production and Nick Edell named Head of Digital Studio, both new roles.

JWT

Melissa Crucillo
appointed as CEO at JWT Manila.

Matt MacDonald and Ryan Kutscher named Co-Chief Creative Officers at JWT New York.

Ernest Kim named Planning Director at XM Asia.

OGILVY & MATHER

CEO Paul Heath steps up to become Chairman at Ogilvy & Mather Asia Pacific; Tim Isaac retires after 18 years with the agency.

Ogilvy CommonHealth Worldwide’s EVP, Senior Strategist John Nosta has been ranked No.1 by in the Top 500 Health Influencers community by Kred.

YOUNG & RUBICAM GROUP

Matt Burns appointed Southwest Public Affairs Market Leader and Managing Director at Burson-Marsteller’s US Public Affairs Practice.

Lynnette Teissonniere named Burson-Marsteller Puerto Rico Market Leader.

Robert Kapp joins Burson-Marsteller as Strategic Advisor for its US-China Specialty Group.

Charlotte Chunawala named CEO at Cohn & Wolfe India.

Matt McGinnis appointed Executive Vice President, Managing Director at Cohn & Wolfe’s Austin office.

Suzie Ivelich appointed Managing Director of Landor Associates’ San Francisco office.


AWARDS

Cannes Lions were won by agencies across the Group, across marketing disciplines and across regions. They included, amongst many others: Black River FC, Blast Radius, CHI & Partners, Grey, JWT, Johannes Leonardo, Kinetic, Landor, MediaCom, MetropolitanRepublic, Mindshare, Ogilvy, Scholz & Friends, The Partners, Vice, VML and Y&R. WPP agencies from 50 countries across every continent received awards. Notable wins included, amongst others, Network of the Year for Ogilvy, a PR Grand Prix for JWT Puerto Rico, an Outdoor Grand Prix for Ogilvy Shanghai and a Mobile Grand Prix for Johannes Leonardo (with Grow).

Cole & Weber United took a Gold and Silver at the National Addy Awards for Washington’s Lottery.

GREY

In partnership with sister companies Grey and Possible Worldwide, G2 Worldwide won a Silver Global Effie for P&G.

G2 Romania won two Silvers at the 2012 Effies Romania for P&G and Vodafone.

At the SMITTY Awards, G2 USA won Best Use of Social Media for Hertz.

GROUPM:

MAXUS

Maxus India named Digital Agency of the Year at Campaign’s Digital Media Awards.

Maxus USA took a Silver Effie for UPS.

MEC

At the Latin American Advertising and Media Awards, MEC Latin America named Winner, Pan-regional Advertising Campaign and Diego Teran, Managing Partner, MEC Latin America named Pan-regional Advertising and Media Professional of the year 2012.

MEC Russia picked up Silver at the Effie Awards for DHL.

HILL+KNOWLTON STRATEGIES

At the PRSA Silver Anvil Awards, Hill+Knowlton Strategies was named a Silver Anvil Award Winner for its work with the Nuclear Energy Institute and took two Awards of Excellence for Mahaffey Company and Deloitte.

JWT

JWT Shanghai
’s multi-award winning print work for Samsonite, Heaven & Hell, has picked up more awards: a Golden Pencil at the 2012 One Show; three Yellow Pencils at the 2012 D&AD Awards; four Golds at the China CLIOs; and six Golds at the 2012 New York Festival. It has been named Most Awarded Print Ad in History.

JWT London won Best Use of Video for Listerine at the 2012 Revolution Awards.

JWT Pakistan won three awards at the 2012 Pakistan Advertisers Society Awards.

JWT Melbourne won a Yellow Pencil at the 2012 D&AD Awards for the Melbourne Writers Festival.

At Goafest 2012, JWT India picked up one Gold and three Silvers.

Advertising Age’s Global Cover Contest was won by Art Director Rohit Dhamija (Art Director) and Copywriter Udayan Chakravarty at JWT Delhi.

OGILVY & MATHER

Ogilvy was voted Network of the Year at Cannes and Most Effective Agency Network, Globally in 2012 Effie Effectiveness Index.

Ogilvy & Mather Mumbai was named Most Effective Agency Office, Globally in the 2012 Effie Effectiveness Index. 

YOUNG & RUBICAM GROUP

AGENDA
Hong Kong scooped eight awards at the 18th Communicator Awards.

At the 2012 EMEA SABRE Awards, Burson-Marsteller picked up four Gold SABRES for work by its offices in Italy, Germany, Netherlands and Kenya; Pohjoisranta Burson-Marsteller named Nordic Consultancy of the Year.

Burson-Marsteller won a PRSA Silver Anvil for The Taco Bell Foundation for Teens.

Cohn & Wolfe won two Gold SABRE Awards at the 2012 EMEA SABRE Awards for Colgate-Palmolive and the French Alcohol Beverage Makers Association.

Landor Singapore named Brand Consultancy of the Year at Marketing magazine’s 2012 Awards.

These Days Antwerp won the Cross Media Integration category at at the European MIXX Awards for Truvo.

VML won two Silver Tellys for Quiznos and VML’s What’s Worth Sharing program.

Wunderman Sydney and client Coca-Cola Australia picked up several awards for the ‘Share a Coke’ campaign, including Silvers at the CLIO Awards and Asian Marketing Effectiveness Awards, two Festival of Media Awards, and two D&AD ‘in book’.

Wunderman was part of two Gold-winning teams at the 114th annual Effie Awards for Microsoft and Johnnie Walker.

Wunderman Paris won the CRM, E-CRM, Loyalty Award at the Grand Prix Stratégies du Marketing Client 2012, for Ricard.


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