- Latest BRANDZTM Top 100 Most Valuable Global Brands study released.
- KBM Group to take stake in French digital data agency Predictys SAS.
- WPP's 24/7 Media and Microsoft announce digital advertising partnership.
- Hogarth and Deliver join forces in digital production.
- Possible Worldwide acquires Russian digital agency, Grape.
- Ogilvy & Mather takes stake in Myanmar's Today Advertising.
- JWT Bangkok launches Degree as a regional design hub.
- Sudler & Hennessey forms new partnership in Brazil.
- Ogilvy Public Relations launches global behaviour change practice.
- G2 publishes pan-European study into consumers' digital behaviour.
- Fair pay and home ownership displace democracy as top priorities in ASDA'A Burson-Marsteller's Arab Youth Survey.
- WPP’s Team Bank of America named global agency of record for Bank of America.
- Tommy Bahama names Burson-Marsteller international agency of record.
- H+K Strategies to handle three international events in Singapore.
- South Africa Industry AdReview Awards honours Ogilvy South Africa Chair Nunu Ntshingila with Lifetime Achievement Award.
- Ogilvy & Mather India's Piyush Pandey named winner of the Clio Awards Lifetime Achievement Award.
- At the North American Effie Awards, WPP ranked most effective Holding Company in North America and Ogilvy & Mather ranked most effective Agency.
- Blue State Digital, Possible Worldwide, These Days, VICE, VML and Wunderman pick up 2012 Webby Awards.
Top brands thrive despite economy according to Millward Brown's latest BRANDZTM Top 100 Most Valuable Global Brands study
The world's biggest brands have continued to grow in value during the current economic uncertainty, according to Millward Brown's annual BrandZTM Top 100 Most Valuable Global Brands study. The No.1 brand for the second year, Apple, rose 19% in value and is now worth $182.9 billion. IBM grew 15% in value to $115.9 billion and overtook Google, which dropped to third place in the ranking and is now worth $107.8 billion. Facebook rose 74% in value, making it the fastest brand value riser in the ranking, up to No.19 from No.35. Africa's economic progress is underlined with the arrival of the first African brand in the Top 100 - South African mobile company MTN at No.88.
KBM Group to take majority stake in French digital data agency Predictys SAS
KBM Group, the global leader in knowledge-based marketing solutions, has agreed to acquire a majority stake in Predictys France. Founded in 2007 and headquartered in Grenoble, Predictys is a marketing company specialising in digital data and campaign technology. Predictys' cooperative database includes information from 140 million opted-in consumers from among more than 25 co-op partners. The majority of Predictys' clients are affiliation networks which use Predictys as a third party provider to supply their own clients with direct marketing services.
WPP's 24/7 Media and Microsoft announce digital advertising partnership
24/7 Media and Microsoft Advertising have announced an extensive partnership to support their customers in the rapidly-changing digital advertising marketplace. As a result of this agreement, that brings together two of the largest players in the advertising industry, clients of both companies will benefit from markedly-enhanced scale, optimization and automation.
Hogarth and Deliver join forces in digital production
WPP companies Hogarth Worldwide and Deliver are joining forces to bring together best-in-class broadcast, print and digital production capabilities. Hogarth is an international marketing implementation agency that uses technology and production expertise to deliver cost-savings for global brands. The addition of Deliver's global digital marketing production network will significantly enhance Hogarth's online offering. Deliver will retain its name and will continue to operate as a division within Hogarth Worldwide. The new organization will provide unprecedented access to a wide array of technical expertise, as well as on-shore and off-shore production resources and a proven work method. The combined entity will be headquartered in London and New York.
Possible Worldwide acquires Russian digital agency, Grape
Possible Worldwide has acquired Grape, Russia's largest, pure-play digital marketing agency. Based in Moscow, the 124-person Grape creates award-winning campaigns for global and local brands, helping them connect with Russian consumers across online, mobile, video and social platforms. Since launching in 2002, the firm has consistently ranked as one of Russia's fastest-growing creative agencies.
Ogilvy & Mather takes stake in Myanmar's Today Advertising
Ogilvy & Mather has agreed to acquire a stake in Myanmar's leading advertising agency, Today Advertising. This continues Ogilvy & Mather's pioneering spirit that goes back to being the first international agency to set up in Vietnam in 1994.
JWT launches Degree as a regional design hub
JWT Bangkok has launched Degree, a standalone design company which will serve as JWT's design centre of excellence, servicing both network and independent clients in South East Asia and beyond.
The company's services included brand consulting, corporate and visual identity development, retail space design and packaging innovation, as well as interactive and 3D design.
Added Value Cheskin launches insight & innovation platform for Hispanic research
Added Value Cheskin's online insight and innovation platform AV-idTM has been introduced for the US Hispanic market in response to the growing demands for a cost-effective platform that provides deep and ongoing qualitative insights.
Sudler & Hennessey forms new partnership in Brazil
Sudler & Hennessey has formed a new partnership with Grupo Triunfo in Campinas and São Paulo, Brazil. Grupo Triunfo is a full-service healthcare communications company with core expertise in promotion, medical education, sales training and digital services. Grupo Triunfo consists of Triunfo Propaganda (advertising), Track Digital (digital marketing) and Triunfo Consultoria e Treinamento (coaching and consultancy).
Ogilvy Public Relations launches global behaviour change practice
Ogilvy Public Relations has launched a new global behaviour change practice, OgilvyEngage, to help companies motivate and assist consumers and other stakeholders to adopt socially-beneficial behaviours that are good for individuals, good for society and good for business. OgilvyEngage uses science-based behaviour change models and theories to craft award-winning public health and safety campaigns to get people to buckle up, get screened for colon cancer, purchase flood insurance and more.
OgilvyEntertaiment introduces new model to measure branded entertainment
OgilvyEntertainment has launched the Ogilvy Branded Entertainment Assessment ModelTM (Ogilvy BEAMTM), a first step towards establishing a framework to effectively plan and measure branded entertainment programs. The model addresses the communications services industry's need for measurability and accountability while elevating the role of branded entertainment in the marketing mix.
OgilvyEntertainment's groundbreaking white paper is available here.
FITCH opens in Minneapolis
FITCH has opened a studio in Minneapolis. The company's newest office is the fourth location in North America, and the 12th globally.
AdPeople Worldwide joins Wunderman
Founded on the premise of bringing efficiency to the world of creativity, AdPeople Worldwide expands Wunderman's ability to service clients in industry sectors where it already serves large enterprise clients. AdPeople Worldwide operates in 75 markets globally from four strategically-placed offices. Its offering spans global creative idea development that resonates locally, to effective workflow and collaboration processes, to agile campaign deployment in local markets. Current clients include Dell, Jabra, GN Resound and Novozymes.
G2 publishes pan-European study into consumers' digital behaviour
G2's new in-depth study, eCulturesEUROPE Report, analyses consumer habits and perceptions of the digital world across Europe. The study profiled 6,500 consumers in the UK, Spain, France, Germany, Romania and Russia, and explores internet users' everyday digital activity, delving deep into the relationships between consumers and brands online.
Download the report at: www.G2-eculture.com
Fair pay and home ownership displace democracy as top priorities in ASDA'A Burson-Marsteller's Arab Youth Survey
Earning a fair wage and owning a home are now the two highest priorities for young people in the Middle East - displacing living in a democracy as the greatest aspiration of regional youth, according to the findings of the ASDA'A Burson-Marsteller Arab Youth Survey 2012. Not only is this the highest collective priority among those surveyed - with 82% of all Arab youth citing it as “very important” - but it is also the highest individual priority in each of the 12 countries covered. Informed by 2,500 interviews conducted by Penn Schoen Berland in 12 Middle East states one year after the start of the Arab Spring, the findings highlight how larger political concerns have now been superseded by more personal, economic anxieties.
See the report at: http://www.burson-marsteller.com/Innovation_and_insights/Thought_Leadership/default_view.aspx?ID=66
Ogilvy discusses the benefits of behavioural change
OgilvyEngage, the new global behaviour change practice, has released the latest in its thought-provoking Red PapersTM series. From Cause to Change: The business of behavior discusses how companies can reap meaningful and measureable business performance and return on investment from socially-beneficial behaviour change programs.
Bank of America - WPP Team Bank of America
Calligaris; iLuv - Clarion Communications
Costa Coffee - G2 Joshua UK
LG - MarketData G2 Brazil
World Cities Summit; Singapore International Water Week; CleanEnviro Summit Singapore - H+K Strategies Singapore.
Acquaworld; Save the Children - Maxus Italy
Bolton Swiss; TCT Mobile/Alcatel - Maxus Hungary
Delami Brands - Maxus Indonesia
Detskiy Mir; El Fresco - Maxus Russia
Hindustan Times; Sacoor Brothers - Maxus Singapore
Orbis - Maxus China
Red Bull - Maxus Philippines
Regus - Maxus Netherlands
Seaworld - Maxus Hong Kong
Victoria Tourism - Maxus China
Visma - Maxus Norway
Canbebe - MEC Turkey
Diesel;Terme di Monticello - MEC Italy
Ryaba - MEC Russia
Dubai Electricity & Water Authority (DEWA) - MEC Middle East
Grupo Panrico - MEC Spain
Pernod Ricard - MEC Chile
Virtual Llantas - MEC Colombia
MXC Solutions - MEC India
G.JUN Information - MEC Taiwan
Leslie Snack Corporation - MEC Philippines
Potash Corporation; Colgate-Palmolive, Hill's Science Diet - MEC Canada
Refonda; Velux; Karums - MediaCom Estonia
Spiriva; Budweiser - MediaCom Hong Kong
NóiSíríus - MediaCom Iceland
Coca-Cola - MediaCom Ireland
Bayer - MediaCom Israel
BNZ - MediaCom New Zealand
BMW - MediaCom Philippines
Specialized Bicycles; home.pl; Sony; The Rezidor Hotel Group - MediaCom Poland
MiniSom; Kenwood; Brio - MediaCom Portugal
SAPCO - MediaCom Saudi Arabia
Dassault Systemes - MediaCom Taiwan
Dermatix - MediaCom Vietnam
Bayer Consumer Care (digital); Unilever (digital) - JWT Vietnam
OGILVY & MATHER
Resorts World - OgilvyAction Singapore
GSK India - OgilvyAction India
Caterpillar - OgilvyOne China
Great Wall Wine - Ogilvy & Mather China
YOUNG & RUBICAM GROUP
University of East Anglia - Burrows UK
Tommy Bahama - Burson-Marsteller
Yuexiu Property; Casarte - Burson-Marsteller China
Central Park Conservancy - Landor New York
Visa (with Possible Worldwide); TM Lewin - Wunderman London
Siko - Wunderman Czech Republic
Suva - Wunderman Switzerland
At UniWorld, founder and CEO, Byron Lewis Sr. retires to become Chairman Emeritus; Monique L. Nelson steps up as CEO.
The Farm Group's senior colourist Aidan Farrell was awarded the Special Award at this year's BAFTA Craft Awards.
Ram Jayaranan appointed Group Creative Director and creative head at Grey Group India - South.
Bessie Lee, CEO of GroupM China, appointed to the Women's Tennis Association Global Advisory Council.
At mInteraction, the digital unit of GroupM Thailand, Siwat Chawareewong named Chief Executive Officer and Niklas Stalberg appointed Chief Operating Officer.
Abhishek Grover and Ashish Bajaj from Maxus India won the AAAI-Cannes Young Lions Media Competition 2012.
Joselyn Liu and Harliry Xia from Maxus China won the China Advertising Association-Cannes Young Lions Media Competition 2012.
Marcell Nagy, CEO of Maxus Hungary, joins the Board of the Hungarian Association of Communications Agencies (MAKSZ).
Jack Bamberger appointed President of Digital at MEC North America.
Sherry Hsu named Head of Business Science for MediaCom China.
Joonho Yang promoted to Managing Partner for the region at MediaCom Korea.
Edgardo Friaswas named CEO of MediaCom Mexico.
Josh Krichefski appointed as COO at MediaCom UK.
Lennart Hintz promoted to COO at MediaCom Switzerland.
Andrea McAteer joins as Managing Partner, Client Leader on Bayer at MediaCom USA.
At Mindshare North America, Michael Epstein promoted to President, Strategic Resources and Client Services; Lee Doyle joins in the role of President, Client Development; Dervilla Kelly steps up to an Executive Director role; and Alexander Ouvaroff joins as the Los Angeles Office Leader.
Melissa Crucillo appointed CEO of JWT Manila.
Ricardo Figueira appointed Digital Executive Creative Director at JWT London.
OGILVY & MATHER
At Ogilvy & Mather, Shelly Lazarus named Chairman Emeritus; CEO Miles Young will succeed her as Chairman. Additionally, Steve Harding, Global CEO of OgilvyAction, and Thomas Strerath, CEO of Ogilvy & Mather Germany, both join the Ogilvy & Mather Board.
Piyush Pandey, Executive Chairman of Ogilvy & Mather India, named winner of the Clio Awards Lifetime Achievement Award.
The Economic Times Brand Equity Agency Reckoner named Ogilvy & Mather India's Piyush Pandey in the No.1 spot in the top creative people category followed by Abhijit Avasthi at No.6 and Rajiv Rao at No.7. All three also featured in the top 20 most influential ad people in India.
At the South Africa Industry AdReview Awards, Ogilvy South Africa Chair Nunu Ntshingila received the Lifetime Achievement Award.
Annette King appointed CEO, OgilvyOne EAME.
At OgilvyOne UK, Sam Williams-Thomas promoted to Chief Executive and Jo Coombs to Managing Director.
Marion McDonald, Managing Director, Strategy & Measurement for Asia Pacific at Ogilvy PR, named Vice Chair of the Asia Pacific Chapter of the International Association for Measurement and Evaluation of Communication.
Phil Reay-Smith appointed to newly-created role as Head of Media for Ogilvy PR London.
Billboard Kwok rejoins the Ogilvy Group as Managing Director of OgilvyOne Shanghai and as Vice President of E-Commerce, OgilvyOne China.
Patrick Searle joins as Head of Social@Ogilvy at Ogilvy & Mather Indonesia.
YOUNG & RUBICAM GROUP
Brandon Geary named SVP Strategy at Blast Radius North America; Thomas Walther joins Blast Radius Hamburg as Senior Strategy Director.
At Burson-Marsteller US, Sabrina Guttman appointed Technology Practice Chair; Michelle Stevenson named Managing Director at the Consumer and Brand Marketing Practice and Rear Admiral Vic Beck named Managing Director at the Public Affairs Practice.
Burson-Marsteller EMEA CEO Jeremy Galbraith received a 2012 SABRE Award for Outstanding Individual Achievement at the European SABRE Awards.
SAP has named Anil Batra of KBM Group as one of the top influencers on the topic of analytics on Twitter.
Tristan Macherel named Executive Creative Director at Landor Paris.
Michael Bassik appointed Chief Executive Officer at Proof Integrated Communications.
Chris Loll promoted to Managing Director at Wunderman New York.
Guillaume Anselin joins the Wunderman France Group as Director Strategy & Innovation.
Farrokh Madon named Chief Creative Officer at Y&R Singapore.
Bo Deng named Group Creative Director, Y&R Shanghai.
WPP was ranked as the most effective Holding Company in North America at the 44th annual North American Effie Awards.
Many WPP companies picked up accolades at the 2012 Webby Awards, including Blue State Digital, Possible Worldwide, These Days, VICE, VML and Wunderman.
At the US Effies, Possible Worldwide won a Silver Global Effie for Febreze.
Possible Worldwide Singapore took Gold in the Digital Marketing Agency of the Year and Direct Marketing Agency of the Year categories and was crowned Overall Agency of the Year.
Possible Worldwide agency CarnationGroup took home a One Show Interactive Silver Pencil Award for Toyota.
G2 Germany took Gold in the Mailing category and a Silver in the Consumer and Investment Goods category for Leica at the 2012 DDP Awards.
MarketData G2 won six Golds and three Silvers at this year's ABEMD Awards (Brazilian Direct Marketing Awards) and was named CRM Agency of the Year for the second consecutive year.
Grey Shanghai picked up a Gold Pencil at the One Show Awards.
Grey Group India picked up a Gold and six Silvers at Goafest, and Grey Digital India won three Golds and three Silvers at the Indian Digital Media Awards.
Maxus Bangalore won Best Use of Emerging Technology at the Festival of Media for Titan HTSE.
At Goafest, MEC India took two Golds for Reliance and Colgate-Palmolive and one Silver for Reliance. The agency also named Winner for Reliance at the Indian Digital Media Awards.
At the Effie Awards, MEC New York took Gold for IKEA.
MEC UK Manchester named a Winner for Cabana/Vimto at the Drum Awards; named Agency of the Year at the How Do Awards; and named Media Buyer of the Year at the Recommended Agency Register Awards.
At the AMPE Awards, MEC Spain took one Gold and four Silvers.
MEC Austria took one Gold and Two Silvers for Mercedes-Benz at the Magazine Awards.
At the Danish Internet Awards, MEC Denmark named Winner for Eniro.
MEC Germany named Winner at Dt Mediapreis for Mercedes-Benz and Winner at Out-Of-Home Award PlakaDiva for Unity Media.
MediaCom Worldwide named Network of the Year at the Festival of Media Global Awards 2012. MediaCom Beijing was also a Festival Winner in the Best Effectiveness Campaign Category for GSK.
MediaCom Australia named No.1 Ranking Agency by Network and No.1 Ranking Office by AdNews Ranking.
At the Magazin Awards, MediaCom Austria picked up the Grand Prix and Gold in the Innovative & Creative Category for IKEA.
MediaCom Canada took Silver in the 2012 Internationalist Awards for Maytag.
MediaCom Hong Kong won the 2012 Metro Daily Best Creative Buy Award for Ocean Park Halloween 2011.
At the Olive Crown Awards, MediaCom India won a Gold and Silver for Volkswagen. The agency also took Silver at the Goafest 2012 Abbys for Whisper Magic & girl Dosti.
MediaCom Norway took two Golds and Best Campaign of the Year at the Festival of Media.
MediaCom Poland named the Media Agency of the Year 2011 by M&M Poland for the second year running
MediaCom USA won a Silver at the Internationalist Awards for Innovation and was named Digital Out-of-Home Award Winner for Audi. The agency was also named B2B Ace Awards Winner (First Place) for Dell.
OGILVY & MATHER
Ogilvy & Mather North America was ranked as the most effective agency the 44th annual North American Effie Awards. O&M won a total of 18 Effie Awards, including five Golds and eight Silvers.
At the 53rd Annual Clio Awards Ogilvy & Mather was named the Agency Network of the Year for award-winning work throughout the Ogilvy network, including work for TedX from Buenos Aires, IBM from New York, Unicef from Santiago, Chile and the Irish Society for the Prevention of Childhood Cruelty from Ireland.
At the 2012 Asian Marketing Effectiveness Awards, Ogilvy & Mather India took Silver for Cadbury, Ogilvy & Mather Kuala Lumpur took Silver for Nestle, Ogilvy & Mather Shanghai took Silvers for Moet Hennessy Diageo, VF Corporation and Intercontinental Hotels Group, and Ogilvy & Mather Australia shared Silver for Coca-Cola.
The Economic Times Brand Equity Agency Reckoner named Ogilvy & Mather India as the No.1 agency in creative, client servicing, account planning and 360-degree capabilities for the ninth successive year.
Ogilvy Melbourne has been awarded Australia's only Pencil at the 2012 One Show Design.
At the South Africa Industry AdReview Awards, Ogilvy South Africa was named Marketing Group of the Year and Ogilvy Johannesburg took the Agency of the Year Award.
YOUNG & RUBICAM GROUP
At the 2012 North America SABRE Awards, Burson-Marsteller took home two Diamond Sabres, three Gold Sabres and three Silver Sabres.
Cohn & Wolfe took home four Platinum awards and one Gold award at the 2012 Hermes Creative Awards.
Landor Singapore named Brand Consultancy of the Year at Marketing magazine's 2012 Awards.
Sudler & Hennessey took Gold and Platinum at the 2012 Hermes International Creative Awards.
VML awarded KC BEST Award by Economic Development Corporation; named a Best Company to Work for by Ingram's magazine; and won best website in People's Voice Webby Awards in the IT Hardware/Software category for Dell.
In Advertising Age's 68th annual Agency Report, Wunderman was ranked No.1 globally and No.3 in the US in the Largest CRM/Direct Agencies category, and No.1 globally and No.2 in the US in the Largest Digital Agency Networks in the World category.
Wunderman's internal creative and innovation competition, the Sigi awards, was a winner for the Best Internal Communications Program at the Big Apple Awards.
At the 2012 Asian Marketing Effectiveness Awards, Wunderman shared Silver for Coca-Cola.
At the Montreux Awards Wunderman Hamburg took Gold for Airtours.
Wunderman PXP Vienna ranked second at the DMVÖ (Austrian DM) Awards.
Wunderman Germany named Agency of the Year at the German DDV Awards, taking a total of 11 awards.
Wunderman Austria took two Silvers and Wunderman Germany took one Silver at the Austrian DM Columbus Awards.
Phantasia, Wunderman's affiliate in Peru, was awarded Agency of the Year at the 10th ANDA Awards, the local chapter of the World Federation of Advertisers (WFA).
These Days Amsterdam won a Webby Award for Microsoft; These Days Belgium won Silver at the Best of Activation Awards.