ewire 156


HEADLINERS

Stop Press
  • tenthavenue to acquire Wisereach, a leading mobile marketing agency in China
  • XM Asia to take stake in leading Indonesian digital agency, PT Magnivate
  • Shalmor Avnon Amichay/Y&R takes majority stake in Union Media in Israel
  • JWT acquires majority stake in Jordanian marketing communications company
  • WPP to take majority stake in Turkish independent digital agency 41?29!
  • PBN merges with Hill+Knowlton Strategies
  • Burson-Marsteller takes majority stake in Finland partner, Pohjoisranta
  • Ogilvy takes stake in leading Australian digital marketing company, DTDigital
  • Kantar Media to acquire leading Chinese social media research and marketing company, CIC
  • Kantar takes majority stake in Pakistan-based Oasis
New Offers
  • The Store launches The Shopper Marketing Store website
  • Burson-Marsteller extends grassroots communications presence into Europe
Insights
  • Millward Brown and Jim Stengel reveal the top 50 fastest-growing brands
  • Charlotte Beers offers inspiring new path for business women in her book "I'd Rather Be In Charge"
  • P&G, Unilever, Wal-Mart and RT-Mart top Kantar Retail's China 2011 PoweRanking® survey
New Business
  • UK retailer House of Fraser appoints Grass Roots Group to measure customer experience across 61 stores
  • Levi's selects Wunderman as its first global digital agency
People
  • Dominic Proctor named President at GroupM; Nick Emery steps up as Mindshare's Worldwide CEO
  • Joseph Petyan, Russell Ramsey and James Whitehead promoted to lead JWT London
  • Ranjana Singh named WPP Country Chair woman for Indonesia and Vietnam
Awards
  • Grey, Maxus, Ogilvy & Mather and VML singled out in Advertising Age and Adweek rankings
  • Y&R Dubai named 3rd most creative agency in the world by The Big Won Report, the highest-ever ranking for a Middle East agency

STOP PRESS

tenthavenue to acquire Wisereach, a leading mobile marketing agency in China

tenthavenue, in partnership with GroupM, has agreed to acquire Wisereach, a leading mobile marketing agency in China, subject to regulatory approval. Founded in 2009 and based in Beijing, Wisereach is a mobile marketing agency offering creative services, strategy application development, CRM and media buying. Clients include Audi, Dell, Michelin and Microsoft.

XM Asia to take stake in leading Indonesian digital agency, PT Magnivate

XM Asia, a division of JWT, has entered into an agreement to acquire a stake in Magnivate, a leading digital agency in Indonesia. Completion of the acquisition is subject to fulfillment of certain conditions. Founded in 2010 and based in Jakarta, Magnivate´s offering includes digital strategy, social media communications strategy, rich media, online advertising, search marketing and e-marketing. The agency employs 95 people and clients include Danone, Frisian Flag, Samsung and Unilever.

Shalmor Avnon Amichay/Y&R acquires majority stake in Israel's Union Media

Shalmor Avnon Amichay Advertising, part of Y&R Advertising, has acquired a 75% stake in Union Media Israel Ltd, a leading media investment management agency in Israel. Founded in 2008, Union is based in Tel Aviv and employs 30 people. Clients include Abbott, Kika, Orange, Strauss Group and Teva.

JWT acquires majority stake in Jordanian marketing communications company

JWT has acquired 51% of the shares in the capital of a newly-incorporated Jordanian company which will acquire the assets of IDEA, which has been JWT's affiliate for the past seven years. The new company will trade under the name JWT Jordan. Based in Amman, JWT Jordan is a full service marketing communications company with capabilities including strategic planning, advertising, digital marketing, activation and advocacy communications. The agency employs 27 people and major clients include HSBC, Zain Telecom and Nokia.

WPP to take majority stake in Turkish independent digital agency 41?29!

WPP has agreed to acquire a majority stake in 41?29!, an independent digital communications agency based in Istanbul. Founded in 2007, 41?29! offers digital communications services to clients across all business sectors. The agency employs 48 people and clients include Diageo, Garanti Bank, Kraft, Microsoft, Nokia, Renault, Ulker and Unilever.

PBN merges with Hill+Knowlton Strategies

Hill+Knowlton Strategies has acquired a further 25.1% stake in Russian strategic communications firm PBN, in addition to a 49.9% stake acquired in 2007. PBN will combine with Hill+Knowlton Strategies to operate in Russia, Ukraine and Kazakhstan and throughout the CIS under the name PBN Hill+Knowlton Strategies. The firm's clients include Abbott, Bank of America Merrill Lynch, BP, John Deere, Kingfisher, NYSE Euronext, Rosneft and Unilever.

Burson-Marsteller takes majority stake in Finland partner, Pohjoisranta

Burson-Marsteller is taking a majority stake in Pohjoisranta, one of Finland's largest communications agencies. Pohjoisranta has been Burson-Marsteller's exclusive affiliate partner in Finland since 2006 and now joins the network as Pohjoisranta Burson-Marsteller. Based in Helsinki, the company has a team of more than 40 people; clients include HP, Metso, SAP and Stora Enso.

Ogilvy takes stake in leading Australian digital marketing company, DTDigital

Ogilvy has acquired a 33.33% stake in DTDigital, a leading digital marketing firm in Australia.

Founded in 1996 and headquartered in Melbourne with offices in Sydney and Brisbane, DTDigital employs more than 110 people. Clients include Bunnings, Honda, Myer and NAB.

Kantar Media to acquire leading Chinese social media research and marketing company, CIC

Kantar Media has agreed to acquire CIC, a leading social media research and consulting agency in China, subject to regulatory approval. Founded in 2004 and with offices in Shanghai and Beijing, CIC's proprietary tools and insights enable clients to leverage the power of social media and internet word of mouth (IWOM) intelligence. CIC employs around 120 people; clients include L'Oreal, Pepsi, Dell, Nike and Burberry. The acquisition will complement Kantar Media's existing research and insight capabilities in China.

Kantar takes majority stake in Pakistan-based Oasis

Kantar has agreed to acquire, subject to regulatory approvals, a majority stake in Oasis, an insight and consultancy business based in Karachi. Founded in 1996, Oasis employs 105 people; clients include Engro Foods, Mobilink, PTC, Ufone and Unilever.


NEW OFFERS

The Store launches The Shopper Marketing Store website

WPP's global retail practice, The Store, has launched an offer that harnesses and provides easy access to world-class agencies and experts in the field. www.shoppermarketingstore.com

brings together the resources of 15 Group companies around the world that specialize in the various skill sets in shopper marketing and makes them easily accessible to clients via a simple portal.

 

B-M extends grassroots communications presence into Europe

Burson-Marsteller UK can now offer clients localised PR and advocacy campaigns with the opening of grassroots communications firm Direct Impact's (DI) first European office. Hubbed out of London, DI is equipped with a network of field teams in cities across the UK to deliver a set of seamless yet local campaigns tailored to speak to different communities.

www.directimpact.com

 

Cohn & Wolfe launches Latino and multicultural practice in US

Cohn & Wolfe has launched INFUSE, an expanded Latino and multicultural communications practice. Led by C&W VP Kerri Allen, INFUSE will provide cross-cultural expertise in branding, community relations, cause marketing, consumer insights and consulting to reach Hispanic, African American, Asian American and LGBT communities.

www.cohnwolfe.com

 

Hill+Knowlton Strategies launches Corporate Advisory Group

Hill+Knowlton Strategies has launched a new strategic advisory service, the Corporate Advisory Group, which will work closely with clients at the most senior level to provide business advisory counsel. The Group will tap the expertise of H+K Strategies' numerous senior practitioners around the world, as well as its recently-launched research organization, Research+Data Insights, to ensure its clients are able to resolve their most critical business challenges.

Learn more at: www.hkstrategies.com/services/reputation-management-and-corporate-advisory

 

Burson-Marsteller launches new corporate issues unit, Burson Campaigns

Burson-Marsteller has announced the appointment of Maury Lane as President of Burson Campaigns, a new corporate issues management unit, created to help corporations manage issues critical to corporate reputation, business operations and business development.

More at: http://www.burson-marsteller.com/Newsroom/Lists/PressReleases/dispform.aspx?ID=855

 

Mobile marketing agency, Joule, launches in France

Joule is extending its global mobile campaign management and technology platforms to France, to provide clients with a holistic view of consumer behaviour across all aspects of mobile, including tablets and other connected screens. The Paris agency joins Joule's global network of offices in New York, Los Angeles, London, Sydney and Melbourne. Joule is part of WPP's tenth avenue network.

OgilvyAction launches in New Zealand

Ogilvy New Zealand has launched a local office for the network's world-leading shopper marketing and retail activation agency, OgilvyAction. The New Zealand office opens its doors in Auckland and Wellington with 18 staff, a mix of existing Ogilvy talent and new recruits. As well as its first client win, New Zealand Pork, OgilvyAction will take over all specialist trade marketing and retail activation work for Ogilvy's existing clients, including liquor giant, Pernod Ricard New Zealand.

 

 


INSIGHTS

Millward Brown and Jim Stengel reveal the top 50 fastest-growing brands

http://www.wpp.com/wpp/press/press/default.htm?guid=%7b8d9e0028-44a3-4203-a136-776d3e04aac4%7d

Based on 10 years of empirical research involving 50,000 brands, Millward Brown and former global marketing officer of P&G Jim Stengel developed the list of the world's 50 fastest-growing brands which built the deepest relationships with customers and achieved the greatest financial growth from 2001-2011. The study, which forms the backbone of GROW: How Ideals Power Growth and Profit at the World's Greatest Companies, establishes a cause and effect relationship between a brand's ability to serve a higher purpose and its financial performance. Notably, investment in these companies - the Stengel 50 - over the past decade would have been 400% more profitable than an investment in the S&P 500.

 

Legendary JWT and Ogilvy leader Charlotte Beers offers inspiring new path for women in her book "I'd Rather Be In Charge"

Even though women make up more than half the workforce, they are still rare in upper management. In her book "I'd Rather Be InCharge", Beers explains that education, hard work and solid experience just aren't enough, and offers a solution by encouraging women to enhance their qualifications by building new kinds of relationships, ones that will help them to inspire and influence others in the more competitive and politically freighted atmosphere found at the higher levels of management. Complete with personal examples, anecdotes and stories from successful friends like Martha Stewart and Suze Orman, the book presents advice in an intimate, honest style sure to help women attain and nurture the self-belief they need to begin forging their own paths to success.

More at: http://www.betterworldbooks.com/i-d-rather-be-in-charge-id-1593156820.aspx

 

P&G, Unilever, Wal-Mart and RT-Mart top Kantar Retail's China 2011 PoweRanking® survey

Global brands P&G, Unilever and Wal-Mart and Chinese hypermarket brand RT-Mart are the top players of the manufacturing and retail industries in China, according to Kantar Retail's latest survey.

But Chinese and Asian-based retailers now account for five of the top 10 ranked retailers, demonstrating the progress that Asian companies are making.

Further information at: http://www.kantarretail.com/ChinaBM/index.html

 

"Your customers are on mobile, where are you?" asks ZAAZ

Since the introduction of the iPhone in 2007, sales of smartphones have climbed exponentially. Recent numbers show iOS and Android-based devices are topping 750,000 new activations daily.

Read more at: http://www.slideshare.net/ZAAZagency/your-customers-are-on-mobile-where-are-you

 

Group companies launch Global Reputation Index at Davos

Developedby Landor Associates, Burson-Marsteller, Penn Schoen Berland and BrandAssetConsulting, The Global CorporateReputation Index focuses on two sets of attributes that drive corporate reputation: performance, which measures the perceived success of a company's products and services; and citizenship which is a measure of the less tangible aspects of a company's reputation.

For the full analysis, go to: http://ht.ly/8IEgS

 

BrandZ New Year study reveals unique insights into next wave of growth in China

With a unique combination of photographs, proprietary research and consumer insight, this BrandZTM China study documents the contemporary celebration of the New Year holiday and reveals how people are adopting to modern circumstances while trying to maintain traditions. The study documents key insights and practical steps that brands in China, both domestic and foreign, can take to enhance the celebration, secure their part in it and be better positioned to win in the explosive growth that China's Tier Two and below cities represent.

 

Smart devices increasingly influence out of home behaviour in UK, says Kinetic

Smartphone ownership in the UK is on track to hit 70% in 2012, according to the latest wave of research into mobile, tablet and social media habits by out of home lifestyle and environments agency Kinetic Worldwide. The study shows more than half (53%) of UK consumers now own a smartphone while 15% say they are likely to buy one in the near future. Kinetic's latest research into consumers' behaviour on the move demonstrates how the growing number of smart mobile devices in use is changing consumers' relationship with technology. It found 70% of tablet owners use their devices while outside the home; 61% using them while commuting, 52% while on holiday, 39% in pubs, bars and restaurants, compared to just 31% at work.

www.kineticww.com

 

UK specialist electronics retailers are failing to convert browsers to buyers, according to Kantar Media Compete

Kantar Media Compete's latest Online Shopper Intelligence report shows that one in two consumers research electronics purchases on specialist retailer websites, but only 14% buy there. More than half purchase their electronics goods from mass merchants like Amazon.

Download the full report from: www.kantarmedia.compete.com

 

MEC China decodes e-commerce potential of women in low-tier cities

MEC China's new research into women's online shoppingbehavior in low tier cities finds that women control the majority of disposable income in their families, as they are often the principal purchaser of groceries and daily necessities. In China, many women also make purchase decisions for their parents and in-laws. Nowadays, 44% of women in tier 1 and 2 cities and 23% of women in low-tier cities also shop online. In terms of per capita spend on e-shopping in the past year, women in low-tier cities, who spent an average of RMB 1757, were only RMB 339 behind the spend of their tier1 and 2 counterparts.

 

 


NEW BUSINESS

House of Fraser - Grass Roots Group

 

GROUPM:

MAXUS

GlaxoSmithkline - Maxus Australia

DFS; Lee - Maxus China

Gelt.nl - Maxus Netherlands

Valeant - Maxus Poland

Clinomyn; Turkish Football Federation; Yandex - Maxus Turkey

 

MEC

Fiat (Digital) - MEC France

Pedrini; Lucky Red; Recordati; Nuvaring - MEC Italy

Henkel; Lisner (Muller) - MEC Poland

Media Markt - MEC Portugal

SIBA - MEC Sweden

Department of Health - MEC UK London

First4lawyers - MEC UK Manchester

Brother International - MEC Taiwan

Sathaporn Marketing; MEGA We Care; Stiebel Eltron; Meet n Lunch; Magnolia - MEC Thailand

Presidencia De La Republica - MEC Colombia

RIU - MEC Mexico

Banco Espiritu Santo - MEC Venezuela

Fitness First; Hachette; Boston Consulting Group; International Copper Association - MEC Germany

 

MEDIACOM

Football Federation Australia - MediaCom Australia

Findmyhome.at - MediaCom Austria

Mobilicity - MediaCom Canada

Fitness World; TV2 - MediaCom Denmark

Sirowa Group - MediaCom Estonia

Bandai - MediaCom Hong Kong

Revlon - MediaCom India, New Zealand, South Africa and Taiwan

William Grant - MediaCom Mexico

Kia Cars; Deal Grocer - MediaCom Philippines

Oferty.net; Ministry of Health; Fulltime Tauron; Ministry of Environment - MediaCom Poland

Fitness Hut - MediaCom Portugal

SACO; Autozone - MediaCom Saudi Arabia

Navyboot - MediaCom Switzerland

VW; SAB Miller - MediaCom Ukraine

Crystal Cruises - MediaCom USA

 

JWT

Royal Caribbean International - JWT London

 

OGILVY & MATHER

ICC World Twenty20 2012 - Phoenix Ogilvy Sri Lanka

South African Airlines - OgilvyAction Beijing

New Zealand Pork - OgilvyAction New Zealand

Ministry of Tourism (Incredible India) - Ogilvy & Mather Delhi

 

YOUNG & RUBICAM BRANDS

Piaggio-Vespa, New Zealand Tourism, Safilo, Hindustan National Glass (Somany Group), Medium Healthcare Consulting - Genesis Burson-Marsteller (SouthAsia)

Burger King - Cohn & Wolfe UK

Hennessey - Cohn & Wolfe USA

Levi's - Wunderman (global)

Schweizerische Bundesbahn SBB - Wunderman Zurich

Issey Miyake - Kassius France

Nivea and Eucerin (Beiersdorf) - Wunderman Lisbon

Dr Pepper - Blast Radius London

Danone - Wunderman Athens

Softex Indonesia - Y&R and Campaign Palace Jakarta

MINI Indonesia - Campaign Palace Jakarta

Guangzhou Metro network - Y&R Guangzhou

Emirates (Australia) - Y&R Brands

State Bank of India - Rediffusion - Y&R

AEG Live; MegaPath - VML

Dell - VML Qais

 


PEOPLE

Ranjana Singh named WPP Country Chairwoman for Indonesia and Vietnam.

Ludovic Chayrigues named Managing Director, France at Joule.

Nicolle Pangis takes new role of President, 24/7 Real Media Europe.

At multicultural marketing agency Uni World Group, Chairman and Chief Executive Officer Byron Lewis received a Lifetime Achievement Award from the University of West Indies and Felix Kent was honoured with a Promotion Marketing Association Lifetime Achievement Award.

AtTNS, Chris Bonsi named Chief Executive Officer, Greater China and Hamish Munro named Chief Executive Officer, South East Asia (excluding Vietnam and Indonesia).

 

GROUPM:

Mindshare CEO Dominic Proctor named President of GroupM, reporting to Irwin Gotlieb who becomes Chairman of GroupM. Nick Emery succeeds Proctoras Worldwide Chief Executive Officer at Mindshare.

Ed Thesiger appointed Chief Executive Officer at GroupM Indonesia.

GroupM's Lukeisha Paul was a recipient at the Advertising Women of New York Working Mother of the Year Awards.

 

MAXUS

Ariel Bergamo named Leader of Maxus' new office in Argentina.

 

MEC

Raj Gupta named Chief Strategy Officer for MEC Asia Pacific.

Omar Koleilatis appointed General Manager, MEC Saudi Arabia.

Trevor Attridge joins as Global Directorof Technology, MEC Global.

Karin Rothstock joins MEC Germany as Managing Partner, Head of Analytics and Insight.

 

MEDIACOM

Sasha Savic named Chief Executive Officer at MediaCom USA.

At MediaCom Australia, Toby Jenner promoted to Executive Chairman; Mark Pejic promoted to Chief Executive Officer; and Gemma Newland promoted to Executive Creative Director.

At the Campaign Asia Agency of the Year Awards, Chris Myers of MediaCom Japan was named Planner of the Year (North Asia).

MINDSHARE

Cary Tilds of Mindshare North America was a recipient at the Advertising Women of New York Working Mother of the Year Awards.

Josh Hendler joins Hill+Knowlton Strategies as Global Chief Technology Officer.

Maxim Behar appointed Chairman of Hill+Knowlton Strategies' Czech office.

 

JWT

AtJWT North America, Jeff Benjamin named Chief Creative Officer and Mike Geiger named President, Chief Integration Officer.

At JWT London, Joseph Petyan, Russell Ramsey and JamesWhitehead have been promoted to lead the agency as Executive Partners.

Ron Magliocco appointed asGlobal Business Director, Shopper Marketing, JWT Worldwide.

Lawrence Chua hired as Analytics Director and Vince Lui promoted to Managing Director at XM Asia Pacific.

Beth Waxman-Arteta promoted to Chief Marketing Officer, JWT North America.

At JWT India, Bobby Pawar named Chief Creative Officer and Bindu Sethi named Chief Strategy Officer.

Valerie Chen, Executive Creative Director of JWT/XM Asia Pacific, named Digital Creative Director of the Year at the Institute of Advertising Singapore's Hall of Fame awards ceremony.

PinitChantaprateep, who recently retired from JWT Bangkok, was inducted into the BAD Awards Hall of Fame for his outstanding contribution to the advertising industry in Thailand.

 

OGILVY & MATHER

Ogilvy & Mather's Worldwide CEO Miles Young elected Chair of the US-Pakistan Business Council.

Former ABC News correspondent and four-time Emmy-winning business journalist Betsy Stark to join OgilvyPR as Managing Director, Content and Media Strategy.

Michael Frohlich joins Ogilvy PR as Managing Director, EAME Consumer Marketing Practice.

Nicolas Acker appointed European Public Affairs Director at Ogilvy PR Brussels.

Tham Khai Meng, Ogilvy & Mather's Worldwide Chief Creative Officer, named President of the 2012 Film and Press Juries at Cannes 2012.

At Ogilvy & Mather Shanghai, Francis Wee named Executive Creative Director and Martin Murphy named Managing Director of Global Brand Management.

Katryna Mojica to head Ogilvy & Mather Indonesia; Gustavo Asman named creative lead at the agency.

Alex Clegg promoted to Chief Executive Officer at Ogilvy Vietnam.

Angus Tsai joins OgilvyAction Taiwan as Executive Creative Director.

Brian McCarter joins Ogilvy & Mather as Global Brand Management Head of Planning for Europe, Africa and the Middle East.

 

YOUNG & RUBICAM BRANDS

At Burson-Marsteller, Nate Tibbits named Chair, US Public Affairs Practice; Johanna Schneider named ManagingDirector and Washington DC Market Leader; and Laura Sheehan named Public Affairs Leader, Washington DC.

 

Jane Zhang appointed Director of Government Relations and Public Policy Consulting at Burson-Marsteller China.

Mary Zalla promoted to Chief Executive Officer at Landor Associates.

Joseph Ghossoub, Chairman and Chief Executive Officer of MENACOM, parent company of Team/Y&R, named 2011 Man of the Year by Arab Ad magazine.

David Laloum promoted to Chief Operating Office at Y&R Sao Paulo.

Y&R Dubai's Shahir Zag ranked No.1 copywriter and art director and No. 2 Chief Creative Officer in the world in The Big Won Report.

At RKCR/Y&R London, Toby Talbot joins as Executive Creative Director, Alice Huntley promoted to Chief Strategy Officer, David Murray named Joint Head of Planning.

 


AWARDS

GREY

Advertising Age ranks Grey in the top 10 of the Ad Age Agency A-List.

 

GROUPM

Maxus has been named Adweek's US Media Agency of the Year and also ranked as one of Ten Agencies to Watch in 2012 by Advertising Age.

Maxus UK was awarded a 2* accreditation in the 2012 Best Companies Awards.

Maxus Italy won Silver at the IAB MIXX Awards for Jeep.

Maxus Denmark won Best Digital Skills 2011 in My Image's yearly media agency study.

At the IAMAI Digital Awards, Maxus picked up Gold for Titan, Gold for Nokia and Silver for Vodafone.

MEC Taiwan named Winner at the Agency & Advertiser of the Year Award for Citibank and at the Yahoo! Big Chair Awards for KFC.

MEC London named Winner at the uSwitch Broadband Awards for Orange.

MediaCom Beijing won Gold at the China 4A Awards 2011 for COFCO.

At the Campaign Asia Agency of the Year Awards MediaCom was named Australian and New Zealand Agency of the Year and MediaCom Japan was named Media Agency of the Year (North Asia).

At the Exchange4Media.com Awards Golden Mikes Awards for Excellence in Radio Advertising 2011, MediaCom India picked up a Gold for Volkswagen and a Silver for Skoda, as well as three Bronzes.

MediaCom USA won three Creative Media Awards for Discover and Audi.

 

JWT

At the China 4A Awards, JWT Shanghai took the Grand Prix, six Golds and two Silvers; JWT Beijing took two Silvers.

JWT Shanghai's Samsonite campaign was named most awarded print/press campaign worldwide in The Big Won Creative Rankings 2011.

At the India EFFIES, Contract India took a Gold and a Silver; JWT India took three Golds and a Silver.

At the GEMAS EFFIES, JWT Dubai took a Silver.

OGILVY & MATHER

Advertising Age has ranked Ogilvy & Mather fourth in its Standout Shops Top 10.

 

YOUNG & RUBICAM BRANDS

AGENDA Shanghai took three Golds at the Sina Micro Film Festival Awards for Wrigley Wei.

Cohn & Wolfe-impact asia scooped Gold at the Shanghai Public Relations Successful Case Awards for MSD Pharmaceutical's osteoporosis awareness campaign.

Advertising Age has included VML in its Top 10 Standout Shops.

VML Qais picked up a Gold for the Mahindra Blog and Silver for Spark the Rise at India's WAT Awards.

The Big Won Report has named Y&R Dubai the 3rd most creative agency in the world, the highest ever ranking for a Middle East agency.

RKCR/Y&R won the Design award at the UK's Engage Awards for its work on the Victoria & Albert Museum's digital design exhibition, developed with Saint@RKCR/Y&R.

Y&R New York was named Digital Agency of the Year by Young Guns.

 

 

 


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