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No. 228 - May 2018

e.wire - WPP's monthly news round-up
No. 228 - May 2018


BP appoints WPP as its preferred global partner
BP has selected WPP as its preferred partner to provide marketing communication services for its Corporate, Fuels and Castrol businesses globally. WPP’s Team Energy, created specifically for BP, will provide services including advertising, media investment management, digital media, marketing communication and branding services, public relations and brand research – drawing on talent and expertise from agencies such as VML, Ogilvy, Mindshare, Grey, Essence, SocialLabs and Landor.
BP appoints WPP as its preferred global partner

The State of Digital
According to GroupM’s recently released report, The State of Digital, 2018 will see consumers spend an average of 9.73 hours per day with personal media, up from 9.68 hours in 2017. Additionally, it predicts that the time spent with online media will overtake the time spent with linear TV for the first time, globally, in 2018.

First quarter trading update
WPP recently reported its first quarter trading update for 2018. In line with expectations, reported revenue was down 4.0% at £3.555 billion, while reported revenue less pass-through costs were down 5.1% at £2.948 billion. The first quarter also saw net new business of $1.737 billion in billings. These results follow our recently released 2017 Annual Report.

New Offers

Wavemaker launches Women@Wavemaker
Media content and technology agency Wavemaker, has announced the launch of its new programme, Women@Wavemaker. Aimed at addressing the many challenges female employees may face in their careers, the initiative will find ways to support and solve these challenges by delivering solutions that pioneer the future of the working environment and aim to help women to achieve senior leadership positions.
Wavemaker launches Women@Wavemaker

WPP acquires full ownership of agencies
Y&R and Wunderman joint venture agencies in Southeast Asia and Taiwan, and Dentsu Sudler & Hennessey in Japan have been acquired by WPP. The transaction includes Y&R in Malaysia, Singapore, Thailand and Vietnam; Wunderman in Taiwan and Thailand; and Dentsu Sudler & Hennessey (to be rebranded as Sudler) in Japan.

Common Ground partners with Google
In a first of its kind, a collaboration between the advertising industry and Google (in support of the Sustainable Development Goals adopted at the United Nations, the campaign, “Little by Little”), will leverage the power of YouTube and global influencers to mobilize Gen Z to carry out 2 billion acts of good.

Grey launches Grey Midwest
Michael Houston, Worldwide CEO of Grey Group, has announced the launch of a new future-facing, full-service, end-to-end marketing hub with digital, data and ecommerce at its core. Grey Midwest, located in Cincinnati, Ohio, will become a North American center of excellence for performance marketing as well as a primary service hub for clients.


Corona tops Latin American brand ranking
Corona tops Latin American brand ranking
According to the sixth-annual BrandZ™ Top 50 Most Valuable Latin American Brands recently released by WPP and Kantar Millward Brown, Mexican beer brand Corona leads the ranking with a brand value of $8.3 billion. Closely followed in second place is Brazilian beer Skol, while the third spot is taken up by the financial institution Bradesco.
The influence of AR
The influence of AR
The latest trends and insight report, Layered, by Mindshare Futures in association with Zappar, explores Augmented Reality technology and its implications for brands. The research comprises several methodologies covering the period from January to April 2018.
The 17 FMCG brands of 2018
The 17 FMCG brands of 2018
Kantar Worldpanel’s 2018 Brand Footprint report reveals the 17 FMCG brands that are chosen one billion times a year by consumers globally. Coca-Cola tops the list for the sixth consecutive year, while Colgate – at second place – is the only brand chosen more than by more than half of the global population.
Reading Room

Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: articles, research, books, videos, blogs and more.

Some recent features:

- From Concept to Realization is a recent case study by Bookmark Content exploring the creative process it takes to generate visual content for a brand.
- Why Uber needs to build an empathetic brand to become a credible player in public transport is a blog post by Landor’s Executive Strategy Director, Gary Bryant.
New Business
- Michael Kors selects Wavemaker to lead its media and content marketing in China.
- MediaCom reappoints Sky to handle its media planning and buying.
- ASUS choses J. Walter Thompson Asia Pacific to run its global marketing campaign.
- Nestlé Skin Health appoints VML London to handle its global marketing duties.
- GroupM selects Sameer Singh as CEO, South Asia.
- Wavemaker appoints Jason Dormieux as the company’s first Global Chief Transformation Officer and a new UK management team.
- Maureen Tan has been named CEO J. Walter Thompson Bangkok.
- MediaCom bags multiple awards, including Agency of the Year and the Grand Prix for Campaign of the Year at the Campaign Media Awards.
- Cohn & Wolfe named Large Agency of the Year by The Holmes Report.
- Forrester ranks Wunderman as a Leader in The Forrester Wave: Customer Database and Engagement Agencies, Q2 2018.
- Mindshare named Smart Data Agency of the Year at I-COM 2018 Awards.
- J. Walter Thompson London has been awarded its sixth consecutive IPA Platinum CPD award by the IPA.
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