No. 216 - April 2017
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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Warc names WPP world’s best parent company
For the third successive year WPP has taken first place in the Warc 100 ranking of the world’s top agency parent companies. The Group was deemed to have delivered the best results for clients, as measured by the performance of its agencies and their campaigns in more than 80 effectiveness and marketing excellence competitions worldwide. WPP agencies Ogilvy & Mather, J. Walter Thompson and Grey also occupied three of the top 10 places in the network of the year category. The win means that WPP continues to hold the title of “holding company of the year” at three of the industry’s leading awards competitions: Cannes Lions, the Effies and Warc. Sir Martin Sorrell, CEO of WPP, said: “It is more important than ever that we focus on the power of creativity and ideas to deliver tangible business results for our clients. The Warc 100 ranking shows we are doing exactly that. My thanks and congratulations to everyone in the Group who contributed to this success.”
Tencent most valuable Chinese brand
BrandZ™ Top 100 Most Valuable Chinese Brands
hit record levels in 2017, growing 6% to reach $557.1 billion in brand value. Technology player Tencent remains China’s most valuable brand, according to the WPP/Kantar Millward Brown study, growing its brand value 29% to $106 billion. As China pivots to a consumption-led economy, the most impressive performances have been posted by brands providing products and services for the urban middle classes. Education and travel agencies were the fastest-growing sectors, up 46%, although the much larger categories of technology and retail showed far higher increases in dollar terms, up 16% to $163.7 billion and 22% to $74.2 billion respectively.
FITCH appoints David Blair Global CEO
Retail and brand consultancy FITCH has promoted David Blair to Global CEO. Commenting on his appointment, he said: “It is a huge honour to be taking on this role at FITCH, a company I’ve already had so many memorable experiences with. FITCH has always been fantastic at evolving to meet the needs of the times and now is no exception. So I am extremely excited about the future and what we will achieve as a business together.”
New practice focused on social impact
Y&R has announced the launch of Y&R Inspire Change, a global social impact practice geared towards both non-profit organisations and brands incorporating social purpose strategies. The new unit is led by Shelley Diamond, Y&R’s Chief Client Officer, and begins with two current agency clients, UNCF and Special Olympics. Against a shifting landscape in the philanthropy sector, Y&R Inspire Change will help non-profits achieve their goals, engaging a new generation of potential givers. The practice will also work with corporations to build their social purpose, as well as helping both companies and non-profits build strategic public-private partnerships.
Chinese digital transformation company joins Mirum
Digital agency Mirum has acquired 3Ti Solutions in China. Founded in 2005, 3Ti’s services span digital business strategy consulting, product design and development, software and mobile app development. 3Ti provides Internet+ and IoT solutions, and has designed and developed smart wearables, smart office, smart health and smart finance products for leading clients. It currently employs around 100 staff in offices in Shanghai, Shenzhen and Xi’an. Clients include China CITIC Bank, Bank of Communications, Mastercard, UnionPay, Ctrip, Geely, Michelin China, IKEA, BenQ Corporation, Shiseido and Fosun.
Essence launches Invent
To improve collaboration with publishers, global digital agency Essence has launched a platform called Invent, and is set to work with a select group consisting of companies such as Spotify, Red Bull Media House, The Guardian and Sky. Erfan Djazmi, Head of Innovation at Essence, said: “This is a much more powerful way to ensure our client briefs are being addressed and ultimately we want to connect our clients’ brands with audiences in deeper ways.”
Croatian agency becomes Grey’s latest investment
Global marketing communications agency Grey has taken a majority stake in Bruketa&Žinić in Croatia. Founded in 1995 and based in Zagreb, Bruketa&Žinić is a full-service creative agency with approximately 60 people. Following this acquisition, Bruketa&Žinić will merge with Grey Zagreb, to create Bruketa&Zinic&Grey – allowing Bruketa&Žinić to tap into business opportunities throughout Grey's EMEA region.
Vodafone selects J. Walter Thompson Sydney
as its creative partner.
Geometry Global promotes Sarah Todd
to a global role, and brings in Michelle Whelan as UK CEO.
Kantar announces new senior management line-up at LiGHTSPEED
with Caroline Frankum and Nick Nyhan taking the top roles of CEO and Chairman.
Rockfish Digital promotes Michael Stich
to Chief Executive Officer.
Blast Radius selects Kevin Drew Davis
as Chief Creative Officer.
J. Walter Thompson MENA takes home four Grand Prix
and a host of other accolades at The Dubai Lynx Festival of Creativity.
AKQA has been named Agency of the Year
at the Creativepool Annual Awards.
MEC named 2016 Americas Media Agency Partner of the Year
New Business Enquiries
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Time to seize Cuba opportunity
WPP and Kantar Millward Brown have released the groundbreaking
BrandZ™ Spotlight on Cuba
report, exploring the unique first-mover advantage brands have in this market at a time of change. “Cuba is an island paradox and a market like no other in the world. A standard ‘fast-growing markets’ strategy just won’t work here,” says David Roth, CEO The Store WPP, EMEA and Asia.
Spotlight on Cuba
is based on new, exclusive
™ consumer research focused on 43 brands in four key categories.
Burson-Marsteller’s take on China’s “Two Sessions”
Each year in March, China’s leaders meet at the Lianghui, or “Two Sessions,” in Beijing to discuss policies and progress, review the government work plan and approve the national budget for the coming year. This year’s sessions were significant as the final meetings before the upcoming leadership transitions – which have even greater significance for China’s ongoing reform. There was an emphasis on stability, continuity and a gradual adjustment of the growth model. Burson-Marsteller’s analysts examine the outcomes of this year’s Two Sessions, and outline considerations for global companies in China in the current period of transformation.
A recently published report by Kantar Millward Brown explores consumer curiosity in a digital and mobile world. Called
, it takes a closer look at the behavioural consequences of increased digital touchpoints driven by the accessibility and ubiquity of smartphones, apps and mobile. The report identifies four archetypes which describe specific behaviours at particular moments propelled by different kinds of curiosity. These archetypes are defined as Answer Seekers, Focused Shoppers, Explorers and Careful Buyers.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
Facebook Mid-Roll Roll Out
is a recent post by Mindshare’s Susan Hogan looking at the implications of Facebook’s expansion of mid-roll video ads beyond its own platform.
The Branding Landscape of South by Southwest
by Landor explores five key themes that could impact the future of brands.
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