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e.wire - WPP's monthly news round-up
WPP
No. 218 - May 2017
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Headlines

STW Group and WPP officially join to create WPP AUNZ
Australasia’s leading marketing content and communications group will officially merge with the Australian and New Zealand businesses of WPP following STW shareholder approval at an Extraordinary General Meeting. STW shareholders voted in favour of all resolutions associated with the transaction, which will see WPP become the majority shareholder of STW, and STW become the primary vehicle for WPP in Australia and New Zealand.


Nicole Seligman appointed Senior Independent Director of WPP
The Board of WPP has appointed Nicole Seligman as its Senior Independent Director. Ms Seligman became a Non-Executive Director of WPP in January 2014. WPP Chairman Roberto Quarta said: “Both the WPP Board and the Company are privileged to have the services of Nicole Seligman.

Tencent remains China’s most valuable brand
The total value of the BrandZ™ Top 100 Most Valuable Chinese Brands has risen 13% to $525.6bn in the last year despite China’s slowing economic growth, according to the sixth annual ranking announced by WPP and Millward Brown. Tencent remains China’s most valuable brand, growing its brand value 24% to $82.1bn.

New Offers

WPP acquires healthcare media specialist CMI
Communications Media Inc., one of the largest healthcare media agencies in the US, has been acquired by WPP. CMI’s clients include 10 of the top 20 pharmaceutical advertisers in the United States and overall it represents 340 brands among 51 clients. Founded in 1989, CMI employs more than 210 people.


Y&R launches content production studios across Latin America
David Sable, Global CEO of Y&R, and John Lynn, CEO of Y&R Latin America, have announced that Y&R is launching a content production capability in Latin America to serve clients in the region, as well as the US and EMEA. Sybil Company will head the offering for Latin America as Director Content Production Studios.


Insights

Future 100 Trends and Changes to Watch in 2016
Future 100 Trends and Changes to Watch in 2016
J. Walter Thompson’s Innovation Group MENA has released its Future 100 Trends and Changes to Watch in 2016 report. Written by Mennah Ibrahim, it covers 10 major consumer segments including culture, tech and innovation, lifestyle and luxury.
Digital commerce opportunities in Brazil
Digital commerce opportunities in Brazil
Fusepump UK’s latest report examines how the combined factors of internet access, social media usage, cross-border purchasing, m-commerce growth and new payment methods are helping turn Brazil into a viable digital commerce opportunity.
Digital commerce opportunities in Brazil
Digital commerce opportunities in Brazil
Fusepump UK’s latest report examines how the combined factors of internet access, social media usage, cross-border purchasing, m-commerce growth and new payment methods are helping turn Brazil into a viable digital commerce opportunity.
Reading room

The latest and best published thinking from WPP professionals around the world: articles, research, books, videos, blogs and more.

Some recent features:

- Connectography by Parag Khanna explores the emerging global network civilization in which mega-cities compete over connectivity and borders are becoming increasingly irrelevant.
- 8 Retail Trends in China is a recently released study by the Smollan and Always partnership that examines what changes can be expected as China moves into the Year of the Monkey.
 
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New business
- Weber has chosen Maxus UK to handle its media buying and planning.
- Caterpillar appoints AKQA to collaborate on its global brand and business transformation initiatives.
 
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People
- Cohn & Wolfe appoints Paul Baeyaert as Managing Director, Paris.
- Emir Shafri named Creative Director of Y&R Malaysia.
- VML London promotes Chris Wood to Executive Director and Amanda Farmer to Managing Director.
 
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Awards
- Mediacom wins big at The Festival of Media Asia Pacific Awards.
- Success for POSSIBLE Seattle, LA and Cincinnati at the ADDY’s.
 
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New business enquiries
Are you looking for an advertising or marketing services partner?
WPP can point you in the right direction.

- Find out more
 
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