No. 212 - December 2016
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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GroupM launches [m]PLATFORM
WPP’s media investment management arm, GroupM, has announced the global launch of [m]PLATFORM, an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve advertisers’ ability to use audience-defining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients. Supported by a team of data scientists, technologists and digital practitioners from across GroupM specialist companies and Xaxis, it unifies data analytics and digital services including search, social, mobile, digital ad operations and programmatic into one team delivering a completely open and fully transparent data and technology architecture. Brian Gleason, former Global CEO of Xaxis, has been named CEO of [m]PLATFORM.
Ogilvy & Mather named Global Agency of the Year
has chosen Ogilvy & Mather as its Global Agency of the Year 2016. The publication focused on the range of creative diversity as well as the agency’s unmatched ability to combine creativity and effectiveness across the world as key reasons for the win. “We are humbled and honored to receive this award,” said Ogilvy & Mather Worldwide Chairman and CEO John Seifert. “At Ogilvy, we exist to make our clients' brands matter. This award is a true testament to the leadership, creativity and talent across our company, and to the bravery of our clients who entrust their brands to us each and every day.”
Worldwide advertising spend to reach $547 billion in 2017
GroupM has affirmed its 2016 global ad expenditure forecast and shared its revised outlook for 2017. A variety of economic factors across the globe are behind another year of modest growth in advertising as brands continue to be pressured for performance in low-growth environments. 2017 advertising is predicted at US$547 billion (+4.4 percent), with digital’s share to reach 33 percent. In 2016, digital captured 72 cents of every new ad dollar, and TV 21 cents. In 2017, digital will capture 77 cents per new dollar, TV will get 17 cents. The US and China account for half of all net growth in 2016 and 2017.
Data Alliance and Spotify in global data partnership
WPP’s Data Alliance and Spotify have announced a global partnership for collaboration in data, insights, creative, technology, innovation, programmatic solutions and new growth markets. The multi-year deal provides differentiating value to WPP and its clients by harnessing insights from the connection between music and audiences’ moods and activities. “WPP and Spotify are humanizing ‘quant’ data by harmonizing it with music preferences as a new window into the mood and emotion of global audiences during daily moments,” said Nick Nyhan, CEO, Data Alliance. “It’s not about ‘just’ having data any more, it’s about finding new ways to create connections through emotion.”
Promotion Execution Partners joins WPP
WPP has acquired Promotion Execution Partners (PEP), a project management and procurement company that oversees shopper marketing promotions for clients in the US. PEP manages budgets, timelines and vendor coordination for programmes like direct mail campaigns, sweepstakes and promotion events on behalf of clients. Since its founding in 2004, PEP has managed over US$3.5 billion in marketing spend across 35,000 campaigns for over 500 brands worldwide. Clients include Heinz, Johnson & Johnson, Kraft Foods Group and Procter & Gamble. The company employs approximately 200 people and is based in Cincinnati with offices in Mexico, Puerto Rico and Panama.
Lightspeed accelerates growth in APAC
To accommodate rapid growth across the Asia Pacific region and support its expanding operations, Lightspeed has announced the opening of its first Malaysian office. Lindsay Dominguez has been appointed as Client Development Lead and will manage local client relationships for Lightspeed’s new Malaysian presence. The office expansion comes on the heels of eight new capability launches, including Video Appends, Facing Coding and Mobile Audience, across Asian markets. “Lightspeed continues to service local clients within Malaysia and recognises the importance of having a central, reliable and on-the-ground contact for online fieldwork,” stated Martin Filz, Chief Executive Officer, APAC. “We are delighted to expand our business into Kuala Lumpur and bring the talent that Lindsay offers to our growing client base in the region.”
Global Counsel expands
WPP associate Global Counsel has announced the appointment of two new senior colleagues who are joining the firm in an advisory capacity. The London-based team will be strengthened by the arrival of Lord Myners, who has a strong track record in business and policymaking as an investor and corporate leader, and spent a number of years working in the British Government as City Minister. He will advise financial services clients and act as Vice Chairman of the company. The growing Global Counsel team in Singapore will be supported with the arrival of John Koh as Senior Board Adviser. Additionally, the Global Counsel team has been increasing its capacity to support clients impacted by the UK’s decision to leave the European Union. This includes moving into new offices close to the Berlaymont and recruiting new colleagues to be based full-time in Brussels.
Perfetti Van Melle appoints Maxus
as its lead media agency.
Continental Tires selects Burson-Marsteller
as its public relations partner in China.
Hill+Knowlton Strategies India names Chetan Mahajan
as President & CEO.
Y&R Philippines appoints Randy Aquino
as Chief Executive Officer.
J. Walter Thompson takes home the Grand Prix
at the MENA Effies.
MEC wins big at the Marketing Excellence Awards
taking home two Golds and three Silvers.
Burson-Marsteller Africa collects Africa Agency Network of the Year
Financial Mail AdFocus
Ogilvy Singapore named Digital Agency of the Year
at the Gong Creative Circle Awards, winning 24 accolades including eight Golds and seven Silvers.
Mindshare India takes home South Asia Media Agency of the Year
and South Asia Digital Agency of the Year at the
South Asia Agency of the Year Awards.
New Business Enquiries
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Trends and change to watch in 2017
The Future 100 report by J. Walter Thompson Intelligence takes a snapshot of emerging trends for 2017. According to the report, the technology industry continues to exercise enormous cultural and economic power, but finds itself entering unknown territory on multiple fronts. Markets that have long been overlooked or misunderstood are about to get their due. Advertising and marketing are embracing aspects of femininity that were previously taboo. And consumers are seeking new forms of escapism, fantasy and insight.
Cerebra’s social media crisis comms survey
To better understand the crisis communications landscape, Cerebra Johannesburg surveyed representatives from almost 100 companies from a wide range of industries. The study found that even the largest companies are falling behind in their crisis communications, with most lacking any official strategies or policies, despite having some understanding of the risks.
POVPolitics@Burson-Marsteller is a new series exploring the potential implications of the Trump Presidency for business and public policy. It provides insights from Burson-Marsteller and its network companies: Benenson Strategy Group, Direct Impact, Penn Schoen Berland and Prime Policy Group. The first post includes videos featuring Worldwide Chair and CEO of Burson-Marsteller Don Baer, and Founder and CEO of Benenson Strategy Group and Senior Strategist to the Hillary for America campaign Joel Benenson, discussing what corporations and institutions can learn from the election.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
Trend Watch 2017: Digital, physical, and everything in between
is a recent report by Landor examining the trends most likely to affect businesses and brands in the coming year.
Marketers Strike Back
by Claudia Sestini, Global Head of Marketing & Communications, Gain Theory, breaks down key points from the inaugural Effectiveness Week Genesis Conference in London.
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