No. 210 - October 2016
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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GroupM appoints Global CEO
Kelly Clark has been appointed Global CEO of GroupM. Clark most recently served as the CEO of GroupM in North America from 2012 to 2015. Prior to that, he was the worldwide CEO for Maxus between 2008 and 2012. He served as GroupM’s CEO for Europe from 2005 to 2008, and earlier held CEO roles with Mindshare in the UK and in Asia Pacific. Clark began his WPP career at J. Walter Thompson New York in 1988. “Kelly has demonstrated inspiring leadership at every turn in his career, and he has earned the respect of our clients and our people,” said GroupM’s Global Chairman Irwin Gotlieb. “He has broad experience in North America, Asia and Europe and is focused intensely on delivering advantage to our clients.” GroupM also announced that Dominic Proctor will step down from his role as Global President, but remain with WPP to work on strategic projects. “Dominic helped make Mindshare and GroupM the successful global businesses they are today. It has been a great pleasure to work side by side with Dominic over many years and we all wish him the very best,” said Gotlieb.
WPP backs French media investment group
WPP has announced an investment in Les Nouvelles Editions Indépendantes SAS (LNEI), the media group focused on investments in the French and international media sectors. Founded and controlled by Matthieu Pigasse, LNEI was launched in 2009 in Paris and has investments in leading French publishing titles in newspaper, magazine, radio, TV and online markets, including Le Monde, L’Obs, Les Inrocks, Telerama, Radio Nova, the French edition of the Huffington Post and VICE France. LNEI is also a founding partner of Mediawan, a special-purpose acquisition company focused on the traditional and digital media content and entertainment industries in Europe, which has recently completed a €250 million listing of its securities on Euronext.
Kantar unveils new corporate identity
WPP’s data, insight and consultancy business, Kantar, has launched a new corporate identity – for the parent brand and its 12-strong family of operating brands. The new identity, developed in close collaboration with WPP branding specialists The Partners, is designed to create a much more unified look and feel across the whole business. It will be rolled out across all external and internal communications channels in the coming months. Operating brands not previously Kantar-branded will take a Kantar prefix and a new, common typeface. For example: TNS and Millward Brown become Kantar TNS and Kantar Millward Brown. The only exception is Lightspeed GMI, which rebrands as Lightspeed.
tenthavenue launches Bookmark
tenthavenue, WPP’s global one-to-one consumer communications company, has launched Bookmark Content and Communications, a merger of two content specialists – Spafax Content Marketing Americas and Forward Worldwide. The combination of the two former agencies is a powerful one, with Bookmark able to deliver everything clients would expect from a content-marketing specialist such as content strategy, stunning editorial and video production, but now also adding CRM, data-driven solutions, mobile strategy, PR, media relations and event management. Bookmark will be one of the largest content and communications companies in the world, with over 250 content marketing specialists operating out of Lima, London, Los Angeles, Montreal, New York, Santiago, Shanghai, Singapore and Toronto – the company’s nine so-called “neighbourhoods”.
Debut for Kantar Public
Kantar has announced the launch of a new global brand, Kantar Public, which will work with clients in government, the public sector, global institutions, NGOs and commercial businesses to advise on the delivery of public policy, public services and public communications. Eric Salama, Kantar CEO, commented on the launch: “We are proud of the work that we do in this sector, which is growing fast. Its increasing importance in stimulating behavioural change in many aspects of societies requires the kind of expert resource and investment that Kantar Public will provide.” Dr Michelle Harrison, previously Global Head of the Political and Social Practice at Kantar TNS, is named as Global CEO and the Chair of Kantar Public UK. She remains in the role of CEO of WPP’s Government and Public Sector Practice.
New Government & Public Sector Practice hub in Singapore
Executive Director Cecilia Wong will lead the latest hub of WPP’s Government & Public Sector Practice – in Singapore. The Practice helps governments around the world to achieve their public missions by understanding their citizens, engaging and communicating effectively. Working with over 60 governments and across 112 countries, today the Practice has hubs for UK, EU Institutions, Australia New Zealand, Middle East & North Africa and sub-Saharan Africa, with plans to launch in India later in 2016. In Singapore, the Practice will give Singapore government clients access to global best practice and the best of WPP agencies’ thinking on behaviour change programmes, digital government transformation, destination marketing, public sector recruitment, citizen engagement and capability building.
Ministry of Culture, Community and Youth appoints Ogilvy & Mather Singapore
as its digital agency of record.
Karhoo chooses Cohn & Wolfe
to handle its US launch, providing strategic communications and media relations.
OgilvyOne regains British Airways’
social media account.
Wunderman appoints Joachim Bader
as Chief Executive Officer of Central Europe.
Jennifer Carrea named Chief Executive Officer of Lightspeed All Global
and a member of the Board of Directors.
Y&R APAC took home a host of awards at the Spikes Asia Festival of Creativity
including 11 Gold and 11 Silvers in addition to two Grand Prix and an overall second place network ranking.
ASDA’A Burson Marsteller won PR Agency of the Year
in MENA for the sixth year running.
Mindshare India bagged three Agency of the Year awards in the space of ten days
at the Ad Club Bangalore’s Big Bang Awards, The DIGIES 2016 and the MADDIES 2016. Shortly after, it also took home the same award at the EMVIES.
MEC took the Adweek Media Plan of the Year Grand Prize
for its work on Netflix’s House of Cards #FU2016 campaign.
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India’s BrandZ™ top 50 brand valuation rises 30% over three years
The total value of India’s most valuable brands has risen by 30% over the last three years, with the top 50 now worth $90.5 billion, according to the third annual
BrandZ™ Top 50 Most Valuable Indian Brands
ranking from WPP and Kantar Millward Brown. HDFC bank stands firmly at number one for a third consecutive year with a brand value of $14.4 billion following 15% growth over the past year. Brands in the financial sector made the largest contribution to the overall value, but significant growth was also seen across multiple other sectors including auto and consumer goods. The airline sector made the
BrandZ™ India Top 50
rankings for the first time with IndiGo and Jet Airways positioned at 26 and 36 respectively.
Global study on consumer connectivity
Kantar TNS recently launched
, its annual study of how connectivity is reshaping behaviour. The survey, covering 70,000 people across 57 markets, includes content media consumption, device infrastructure, digital activities, purchase (online and offline), respondent profiles, brand engagement touchpoints, online customer service, drivers of e-commerce, deep dive into social networks, and attitudes to and preference for online brand engagement.
Kantar Worldpanel reveals global e-commerce grocery market has grown 15%
Sales of groceries through e-commerce platforms reached $48 billion in the 12 months to June 2016, according to a new report by Kantar Worldpanel. The third annual
Future of E-commerce in FMCG
study shows that e-commerce now accounts for 4.4% of all FMCG sales. Whilst the e-commerce channel is growing, the FMCG market as a whole is flat, increasing just 1.6% during the same period. Stéphane Roger, Global Shopper and Retail Director at Kantar Worldpanel, said: “Grocery e-commerce, although currently small, with only one in four people shopping online, is growing fast. We forecast it will grow to 9% of the market and be worth $150bn by 2025. With new entrants such as Amazon expanding rapidly, the industry is facing a shake-up.”
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MEC @ Advertising Week 2016
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Top five social media tips to turn your staff into brand advocates
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