No. 206 - June 2016
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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Google reclaims top spot as world’s most valuable brand
Continual innovation, increased revenue from advertising and growth in its cloud business has helped Google reclaim the number one position in the 2016
Top 100 Most Valuable Global Brands
ranking, released by WPP and Millward Brown. The brand increased its value by 32% to $229 billion, while last year’s leader Apple dropped to second place after declining by 8% to $228bn. Microsoft remains at number three, growing by 5% to $122bn, while Facebook and Amazon entered the top 10 for the first time. The total brand value of the top 100 rose 3% year-on-year to $3.4 trillion.
WPP publishes sustainability report
The latest editions of WPP’s award-winning sustainability and pro bono reports are now available. Sir Martin Sorrell said: “Sustainability issues have never been more important to our clients. A growing number are seeking our help to integrate sustainability into their brand strategies and communications, and looking for reassurance that our values and practices reflect their own. Clients who engaged with WPP on sustainability were worth at least £1.29 billion to the Group in 2015, equivalent to 11% of our revenues.” The sustainability report follows the recently published annual report and accounts, featuring Sir Martin’s essay:
The Case For Sticking Your Neck Out
AGM trading update
At WPP’s Annual General Meeting (its 44th), the Group issued a trading statement for the first four months of 2016. Reported revenue was up 10.7% at £4.182 billion, 8.8% in constant currency. On a like-for-like basis, excluding the impact of acquisitions and currency fluctuations, revenue was up 4.3% compared with the same period last year.
WPP and Facebook launch Creative Ambassador programme
To help partners develop high-quality creative work and reach the right audience on mobile devices in Asia Pacific, WPP and Facebook have launched the Creative Ambassador programme. The initiative kicked off with a two-day education session at Facebook Singapore, attended by planning directors, copywriters, client leaders and creative directors from WPP agencies based in Japan, Hong Kong, Vietnam, Malaysia and Thailand.
Benenson Strategy Group joins Burson-Marsteller
Strategic research consultancy Benenson Strategy Group (BSG) has joined the Burson-Marsteller network of companies. BSG advises clients by marrying its language expertise with innovative research to deliver winning communications strategies. Founded in 2000 and headquartered in New York, BSG ran the award-winning research and polling programmes for President Obama’s 2008 and 2012 campaigns, has advised 11 Prime Ministers and Presidents worldwide, and is currently lead pollster and strategist on the presidential campaign of Hillary Clinton. BSG will continue to be run by Co-Founders Joel Benenson, CEO, and Carl Rossow, Chief Operating Officer, along with its senior leadership team of Daniel Franklin, Mitch Markel and Amy Levin, all Partners at the firm.
Essence launches global practice
Digital agency Essence has launched the Partnerships & Emerging Media practice, a new global discipline that will be responsible for the development of future digital channels and the agency’s relationships with media and data partners. The new practice is headed up globally and for North America by Jeremy Sigel, formerly North America Head of Mobile.
New tech service from Maxus UK
A “plug and play” personalised marketing technology service for marketers in small and mid-size organisations has recently been launched by media agency Maxus. Designed with speed and agility in mind, “Maxus Pie” enables advertisers to fully activate the service in a matter of weeks. It provides small and mid-size brands with the same level of data and analytics that has traditionally been the preserve of huge advertisers, helping them to target and engage their customers more effectively.
Always acquires ePromode in Malaysia
Leading brand activation agency ePromode has been acquired by J. Walter Thompson agency Always Marketing Services. Founded in 2000 and headquartered in Kuala Lumpur, ePromode employs 150 people in 14 offices. ePromode is best-known for adapting retail technologies to create engaging consumer experiences. It manages in- and out-of-store brand activations, events and product roadshows, working with more than 2,000 in-store promoters. Clients include Nestlé, Permanis (ETIKA), Johnson & Johnson, Sony Mobile, Campbell, Reckitt Benckiser and Yeo’s.
Applebee’s has appointed Cohn & Wolfe
to handle its global PR for consumer, corporate and franchisee communications.
MEC wins Hong Kong Airlines’
integrated media buying and planning business.
Manjiry Tamhane named worldwide CEO
of Gain Theory.
Geometry Global appoints Diana Cawley
as APAC CEO.
Caroline Frankum becomes Lightspeed’s Chief Executive Officer, EMEA
and a member of the Board of Directors.
Clarion Communications appoints Amanda Meyrick
AKQA named agency of the year
at the 2016 Game Marketing Awards.
New Business Enquiries
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Brand Footprint 2016
Kantar Worldpanel has released its fourth edition of Brand Footprint, which sets itself apart from other brand rankings by providing information on real consumer behaviour rather than attitude. Consumer Reach Points (CRPs) form the basis of the ranking. An innovative metric that measures how many households around the world are buying a brand (penetration) and how often (frequency), it provides a true representation of shopper choice. This year’s study is the biggest yet – covering 15,000 brands, 200 categories, 44 countries and five continents, representing 74% of the global population.
Burson-Marsteller Africa’s The A-Generation Study showcases six trends that reflect the new attitudes and changing priorities of African youth in 2016. Findings show that young cosmopolitan Africans are taking a bold approach to creating their own futures, empowered by technology and the loosening of restrictive social hierarchies. The study is the result of intensive workshops facilitated by Burson-Marsteller Africa’s partners across Africa and the Indian Ocean islands.
Connected car opportunities
Connectivity innovation moves fast, especially when technology giants also want a piece of the action. Remy Pothet, Global Automotive Head at TNS, and Sarah-Jayne Williams, Partner at BearingPoint London, reveal the findings of a joint study into connected car driver engagement and advise that manufacturers will have to move faster than they have ever done before to seize the opportunities presented by a connected car future.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
Snapchat gets selective
is a recent blog post by Jed Hallam of Mindshare exploring the implications of Snapchat introducing a new algorithm into its Stories feed.
Building better brand experiences in the touchpoint revolution
by TNS looks at the evolving nature of the consumer journey and what marketers need to do to if they are to succeed.
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