No. 200 - November 2015
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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Leading global digital agency Essence joins GroupM
WPP has agreed to acquire a majority stake in Essence, the global digital agency and the world's largest independent buyer of digital media. Essence blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include the Financial Times, Google, HP, Viber and Tesco Mobile. Essence will continue to operate as an independent brand within GroupM, WPP’s global media investment management division.
New alliance for WPP and Acquia
Acquia, the digital experience company, and WPP have announced a global partnership to offer clients a full-service digital marketing and technology solution. The move brings together WPP’s existing Acquia partners – which include Globant, Hogarth, Mirum, POSSIBLE, Rockfish, VML and Wunderman – under the umbrella of the WPP-Acquia Alliance. Its members will draw on Acquia software, training and certification, collaborate on new business pitches, and share project resources.
Shanghai Campus opens its doors
WPP has celebrated the opening of its new office building in Shanghai, which will house 26 group companies and more than 3,000 people. Sir Martin Sorrell, CEO of WPP, said: “The opening of the WPP Campus in Shanghai marks a significant step towards our goal of promoting horizontality across the group. We hope the new Campus will encourage fresh approaches to creativity, innovation and agile collaboration among our group companies.”
Third quarter trading update
WPP has updated the City and shareowners on its financial performance during the third quarter of 2015. Reported revenue was up 5.9% at £2.927 billion. In constant currency, revenue was up 7.9% while like-for-like revenue increased by 4.6%. Constant currency net sales were up 6.1% and like-for-like net sales grew by 3.3%.
Ogilvy & Mather NA in strategic partnership with HundredX
The award-winning technology company HundredX has joined Ogilvy & Mather North America in a strategic partnership to offer a unique new solution to Ogilvy’s clients. HundredX provides Express Feedback® solutions for enterprise that are highly customizable and can be integrated into existing apps, websites, or as stand-alone solutions. "Our clients recognize the shifting focus to human capital and the need for next generation consumer and associate connection solutions," said John Seifert, Chairman and CEO of Ogilvy & Mather North America. The partnership highlights the overall trend of traditional agencies ramping up their data capabilities. "Our partnership with HundredX is just the latest example of how our company will continue to innovate in order to meet the changing needs of our clients," says Seifert.
Government & Public Sector Practice launches consultancy offer
Former Deputy Director of Government Communications for the UK, Sean Larkins, has joined WPP’s Government & Public Sector Practice as Director of Consulting and Capability. Sean will work across the practice, particularly with Millward Brown Vermeer to bring its communications and marketing capability offer to government clients around the world.
CSR Foundation aims to help 20,000 children in India
October saw the launch of the WPP India Corporate Social Responsibility Foundation, consolidating the CSR activities of all WPP companies in India under one umbrella. To achieve its vision, the Foundation is launching an education, life skills and vocational training programme targeted to reach 20,000 children aged from 11 to 18 years over the next three years. To deliver the programme, the Foundation has partnered with Genesis Foundation, Hope For Children and Magic Bus.
Landor acquires majority stake in ManvsMachine
As part of an ongoing strategy to broaden its creative capabilities, Landor has acquired a majority stake in multi award-winning motion design studio ManvsMachine. Based in London, ManvsMachine has worked on a range of global campaigns for clients that include Nike, Microsoft, Honda and Audi, as well as identity campaigns for broadcasters such as Channel 4, Discovery, NBC Universal and ITV2.
Geometry Global and Encompass Network join forces
A new collaboration between Geometry and Encompass has created India’s largest experiential marketing network. Geometry Global | Encompass Network will leverage the global and local experience, expertise, creativity and strengths of both companies to offer brand experience solutions that enhance and widen consumer engagement.
General Mills appoints Mindshare
as its US media agency and also consolidates the bulk of its global media with the company.
Y&R Beijing picks up dangdang.com
, the first Chinese B2C e-commerce brand to launch its IPO on the NYSE, as its brand creative agency.
Ogilvy PR appoints Marshall Manson
as UK CEO. Prior to joining Ogilvy, Marshall was EMEA Managing Director of Digital for Edelman.
Geometry Global UK hires Martin Smith
as Chief Strategy Officer and Managing Partner.
Wunderman Global CEO Mark Read named Digital Individual of the Year
’s Dadi Awards.
OgilvyOne Worldwide celebrates success
at the Direct Marketing Association’s ECHO awards.
Cohn & Wolfe wins Large PR Firm of the Year
at the 2015 Platinum PR and Agency Elite Awards held in New York.
New Business Enquiries
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First wave of Insights2020 released
A major study by Millward Brown highlights the role insights and analytics play in driving customer-centric business growth. Based on more than 325 in-depth interviews with senior marketing and insights leaders and over 10,000 interviews with practitioners across 60 markets, the Insights2020 initiative examines the drivers of customer-centricity and how being a customer-focused company impacts business performance.
Kantar Worldpanel launches Asia Brand Power 2015
A new publication from Kantar is the first to chart the shift in the competitive landscape of Asia’s FMCG market, where local brands are asserting their dominance over their global rivals. Covering nine countries, the report features exclusive interviews with CEOs of 11 home-grown giants (Monde Nissin, YFY, Godrej, Ichitan, Aekyung, Mayora, Marico, Rebisco, Vinda, Masan Consumer Corporation and SanQuan Food) and identifies the five “power levers” that drive their growth.
In today’s complex marketing landscape, how can brands be sure they’re making the right decisions? TNS has launched a study looking at how brands are engaging the connected consumer in a disrupted world. As part of this, they’ve interviewed CEOs and marketing experts across WPP, Facebook, Vodafone and more.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
Spotlight On Mobile Payments
by MEC is an in-depth report examining the mobile payment ecosystem, the key players and platforms, the consumer perspective, industry trends and what it all means for the future of mobile ecommerce.
is a new report from Millward Brown which explores how, where and why multiscreen users in 42 countries are viewing video, the creative response across screens, and the impact for marketers.
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