No. 199 - October 2015
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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The crème de la crème of client work: WPPED Cream 2015
Every year WPP celebrates outstanding creativity among its agencies through the WPPED Cream Awards. The standard of 2015’s entries was as high as ever, across every category from advertising and data to design & branding, digital, direct, healthcare, integrated, media and PR. Worldwide Creative Director John O'Keeffe said the quality of work was reflected in WPP’s performance at the major external competitions, including the fifth consecutive Holding Company of the Year Award at the Cannes Lions Festival. “Our WPPED Cream Advertising Crème de la Crème – Volvo LifePaint – was one of the most awarded pieces of work in the entire Cannes festival,” he said. “The calibre of work this year, and indeed over recent years, has also led to WPP being honoured, for the fourth time in a row, as the most effective holding company at the equally important Global Effie Awards.”
Government and Public Sector Practice launches new hub for Australia & New Zealand
WPP’s global Government and Public Sector Practice has launched a hub in Sydney to drive excellence in communications and research for public sector clients in ANZ. The hub will give clients access to global best practice and the best of WPP agencies’ thinking on government communications, behaviour change programmes, citizen engagement and digital government transformation.
WPP agencies shine at the annual Clio Awards
The 56th annual Clios saw WPP agencies dominate proceedings with multiple awards across all categories. Ogilvy & Mather took home the Network of the Year Award for the fourth consecutive year, along with two Grand Clios, 10 Golds and 27 Silvers. Grey picked up three Golds and four Silvers, while Y&R won a Grand Clio alongside three Gold and four Silver awards. Other Gold winners included J. Walter Thompson and AKQA, while CHI&Partners, Geometry Global, Wunderman, RKCR/Y&R and Landor all bagged Silvers. WPP itself won the inaugural Holding Company of the Year Award.
Cohn & Wolfe takes stake in Six Degrees PR and Alphabet Consulting
Cohn & Wolfe has agreed to acquire a majority stake in Six Degrees PR, a full-service public relations agency, and its content and integrated marketing subsidiary Alphabet Consulting. Founded in 2009 and with offices in Delhi, Mumbai and Bangalore, Six Degrees has extensive public relations, public affairs, crisis management and digital media experience.
Wunderman-Bienalto integration establishes full-service solution for clients
Martin Conneen, President of Wunderman Asia Pacific, has announced the formation of Wunderman-Bienalto. The new entity formally combines Wunderman’s digital creative strengths with Bienalto’s leading expertise in digital optimisation, technology strategy, platform development and analytics.
Kantar Retail and Brand View join forces with ecommerce proposition
Kantar Retail has announced that it will partner with Brand View, a global provider of price, promotion, product composition, and online product positioning analytics. The partnership aims to create a stronger ecommerce offer for clients, leveraging Kantar Retail’s ecommerce retail and shopper insights and consulting solutions alongside Brand View’s online brand management analytics tools, known as Brand View Positioning.
Hill+Knowlton Strategies wins goCatch
, Australia’s most popular taxi booking app, following a highly competitive pitch process.
Wunderman appoints Ian Haworth
as Executive Creative Officer UK/EMEA. He arrives from Rapp where he is the Global Chief Creative Officer.
Burson-Marsteller has made Johan Nijlaan CEO in the Netherlands
. Nijlaan, who joined Burson-Marsteller in 2014 as Managing Director, takes over from Kees Boef.
Acceleration wins the Data Integration Award
at the Data Storytelling Awards for its work with SABMiller.
Maxus Malaysia and Metalworks clinched the Most Inventive Media Campaign award in the Sports Marketing category
’s inaugural Project Isaac Award.
The Ogilvy CommonHealth Worldwide team in London wins gold
at the PM360 Trailblazer Awards for a campaign developed to reach individuals suffering from rosacea, empowering and motivating them to seek professional help.
New Business Enquiries
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Brazil’s Skol named Latin America’s most valuable brand
Brazilian beer brand Skol has been named the most valuable brand in Latin America, according to the fourth annual
BrandZ™ Top 50 Most Valuable Latin American Brands
ranking announced by WPP and Millward Brown. The AB InBev beer brand has risen 20% in 2015, taking its brand value to $8.5bn. Corona, last year’s number one, moves to second position.
China Digital Power Study 2015
This study was the result of strong client interest in better understanding the ecommerce landscape in China. Now in its second year, it provides a comprehensive picture of FMCG manufacturers’ ecommerce performance, evaluates e-tailers’ performance, distinguishes the characteristics of leading e-tailers, and sets a best-in-class benchmark for Chinese ecommerce.
What’s keeping marketers in Asia Pacific up at night?
Marketing Monitor is a study from TNS that surveyed more than 2,700 marketers across Asia Pacific to track the key issues dominating their agenda. The report includes discussions with marketers from Australia, China, India, Indonesia, Malaysia, Singapore, South Korea and Thailand. Topics range from approaches to digital platforms, the changing metrics used to measure success, the challenges of big data and hopes and concerns about careers.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
Limitless: Leadership that Endures
is the second book by Ajaz Ahmed, CEO of AKQA, who explores what can be learnt from the lives and careers of ground-breaking business leaders.
Pop-art retail and India’s tech frontier
are just two of the topics covered in J. Walter Thompson’s
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